{"id":68091,"date":"2022-10-21T09:33:00","date_gmt":"2022-10-21T09:33:00","guid":{"rendered":"https:\/\/morningtrain.dk\/how-to-create-effective-linkedin-ads\/"},"modified":"2026-04-17T12:47:23","modified_gmt":"2026-04-17T12:47:23","slug":"how-to-create-effective-linkedin-ads","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/how-to-create-effective-linkedin-ads\/","title":{"rendered":"How to create effective LinkedIn ads"},"content":{"rendered":"\n

Content<\/p>

21. oktober 2022<\/p>

How to create effective LinkedIn ads<\/h1><\/div>

Make sure to place your primary message in the headline, use compelling language, and use elements such as numbers, colours and emojis (but not too many). In addition, you need to capture the reader \u201cabove the fold\u201d. In this post, you will get these and several concrete tips on how to improve the quality and… <\/p><\/div>\n\n

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\n Indhold\n <\/p>\n \n Gode r\u00e5d\n <\/a>\n \n Det f\u00f8rste r\u00e5d\n <\/a>\n \n Brug tal\n <\/a>\n \n Above the fold\n <\/a>\n \n Emojis\n <\/a>\n \n Annoncetyper\n <\/a>\n <\/div>\n

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Tips for writing LinkedIn ads:<\/strong><\/p>\n\n\n\n

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  1. Make sure your content actually provides value<\/strong> to the reader<\/li>\n\n\n\n
  2. Use language in your ads that appeals to the target audience<\/li>\n\n\n\n
  3. Use numbers in your ads<\/li>\n\n\n\n
  4. Guide the reader\u2019s eyes with emojis<\/li>\n\n\n\n
  5. Capture the reader \u201cabove the fold\u201d (before \u2018read more\u2019)<\/li>\n\n\n\n
  6. Colours capture attention<\/li>\n\n\n\n
  7. Use different LinkedIn ad formats<\/li>\n<\/ol>\n\n\n\n

    The tips above are not \u2018hacks\u2019, and you still need to put real effort into your content. However, it is a good checklist for how to raise the quality of your ads a notch. <\/p>\n\n\n\n

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    So you have dived into LinkedIn\u2019s Campaign Manager, and worked hard on audience selection<\/a> and the technical setup of your campaigns\u2014only to drop the ball because your LinkedIn ads end up being half-hearted, something you threw together quickly.<\/p>\n\n\n\n

    We see this far too often in companies. That is why we have tried to compile our advice on how to create better LinkedIn ads for lead generation<\/a>. <\/p>\n\n\n\n

    To help you, we have put together this list, and we elaborate on the points below\u2014so let us get started.<\/p>\n\n\n\n

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    1) The first tip is always the best<\/h2>\n\n\n\n

    The most important tip is the first one. When you run ads on LinkedIn<\/a>, what determines performance is not technical wizardry in the ad engine or clever little \u201chacks\u201d. No\u2014the primary reason LinkedIn campaigns perform is the content<\/strong> you offer your target audience, i.e., the material they receive by filling out the form (the brochure, case study, whitepaper, e-book, etc.). <\/p>\n\n\n\n

    So what is good content? It is actually relatively simple. Content that genuinely provides value to the reader\u2014in the form of real new knowledge, insight, understanding or tools\u2014is good content. <\/p>\n\n\n\n

    So when you create your material, you should constantly consider whether it generates value<\/strong> for your readers, or whether you have simply produced something so your agency can run LinkedIn ads. The latter rarely succeeds. <\/p>\n\n\n\n

    At the very least, when you ask for people\u2019s attention, you should give something in return that is worthy of that attention\u2014and that is why we have been very careful with this e-book.<\/p>\n\n\n\n

    What you should create material about is the information people frequently ask for in a sales meeting. Based on the sales team\u2019s input about what customers ask about, you can decipher what material they would download. <\/p>\n\n\n\n

    It could be:<\/strong><\/p>\n\n\n\n