{"id":68105,"date":"2022-09-19T08:20:00","date_gmt":"2022-09-19T08:20:00","guid":{"rendered":"https:\/\/morningtrain.dk\/guide-how-to-add-local-business-schema\/"},"modified":"2026-04-17T12:52:58","modified_gmt":"2026-04-17T12:52:58","slug":"guide-how-to-add-local-business-schema","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/guide-how-to-add-local-business-schema\/","title":{"rendered":"Guide: How to add \u2018local business schema\u2019"},"content":{"rendered":"\n<section class=\"wp-block-mt-blog-post-cover mt-blog-post-cover\"><div class=\"mt-blog-post-cover__inner page-container\"><div class=\"mt-blog-post-cover__text-container\"><p class=\"mt-blog-post-cover__tagline tagline\">Digitalisering<\/p><p class=\"mt-blog-post-cover__date\">19. september 2022<\/p><h1 class=\"mt-blog-post-cover__title\">Guide: How to add \u2018local business schema\u2019<\/h1><\/div><div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This post is part of a \u201cmini-series\u201d of guides we have created on how to add structured data to your website. <\/p><\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Guide_-Saadan-tilfoejer-du-local-business-schema.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Guide_-Saadan-tilfoejer-du-local-business-schema.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Guide_-Saadan-tilfoejer-du-local-business-schema-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Guide_-Saadan-tilfoejer-du-local-business-schema-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Guide_-Saadan-tilfoejer-du-local-business-schema-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Guide_-Saadan-tilfoejer-du-local-business-schema-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure><\/div><\/section>\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#omkring\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Det kommer vi omkring\n                    <\/a>\n                                    <a\n                        href=\"#guide\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Trin guide\n                    <\/a>\n                                    <a\n                        href=\"#indsaet\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Inds\u00e6ttelse p\u00e5 siden\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<p class=\"wp-block-paragraph\"><strong>You add \u2018local business\u2019 schema to your website by doing the following:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Download the template you will find in this post<\/li>\n\n\n\n<li>Leave everything in PURPLE exactly as it is<\/li>\n\n\n\n<li>Everything in RED must be edited to match your information<\/li>\n\n\n\n<li>Select all text and copy it<\/li>\n\n\n\n<li>Insert the information between the   tags on your website<\/li>\n\n\n\n<li>Well done\u2014that\u2019s it<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">This post is part of a \u201cmini-series\u201d of guides we have created on how to add <a href=\"https:\/\/morningtrain.dk\/en\/hvad-er-strukturerede-data\/\" type=\"post\" id=\"64242\">structured data<\/a> to your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"omkring\">We will cover the following <a href=\"https:\/\/schema.org\/\" target=\"_blank\" rel=\"noopener\">schema.org<\/a> types:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Local business (this post)<\/li>\n\n\n\n<li><a href=\"https:\/\/morningtrain.dk\/en\/guide-how-to-add-review-schema\/\">Review<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/morningtrain.dk\/en\/guide-how-to-add-faq-schema\/\">FAQ<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, we will focus on local business, which helps <a href=\"https:\/\/morningtrain.dk\/en\/what-is-google\/hvad-er-google-2\/\">Google<\/a> read your website information correctly\u2014i.e., <em>company name, contact email, phone number, opening hours<\/em>, etc. When you fill in this information, it also creates an important synergy with <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener\">Google My Business<\/a>, which helps ensure that the information Google shows in its search results remains correct. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you fill in your information, it is important that it is exactly the same as what you have written on your website and in your Google My Business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1147\" height=\"979\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/local-schema-eksempel.png\" alt=\"\" class=\"wp-image-63604\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/local-schema-eksempel.png 1147w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/local-schema-eksempel-300x256.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/local-schema-eksempel-1024x874.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/local-schema-eksempel-768x656.png 768w\" sizes=\"(max-width: 1147px) 100vw, 1147px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"guide\">Now for the more technical part and the start of the guide. So if you need to top up your coffee or stretch your legs, now is the time. <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Local-Business-template.docx\">Download this template<\/a> (opens in a Word document)<\/li>\n\n\n\n<li>Everything you see in PURPLE must remain exactly as it is. Note: it is important that you do not delete any commas, quotation marks, or anything else written in PURPLE. <\/li>\n\n\n\n<li>Everything written in RED must be edited to match the details of YOUR company.<\/li>\n\n\n\n<li>When filling in the template, you must not press ENTER at any time, as it changes the code and it will no longer work.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"877\" height=\"807\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Local-schema-eksempel-2.png\" alt=\"\" class=\"wp-image-63606\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Local-schema-eksempel-2.png 877w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Local-schema-eksempel-2-300x276.png 300w\" sizes=\"(max-width: 877px) 100vw, 877px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">So far, so good. If you are even a little like me, you have already double-checked the information you entered\u2014if not, I recommend that you do so now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"indsaet\">Once you have entered and checked your information in the template, you must now:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Select all and copy<\/li>\n\n\n\n<li>Insert the information between     tags on your website. Note: if you only insert it on one page, we recommend doing it on the homepage. <\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Well done! You are now officially on your way to becoming more visible on <a href=\"https:\/\/morningtrain.dk\/en\/what-is-google\/hvad-er-google-2\/\">Google<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you use <a href=\"https:\/\/morningtrain.dk\/en\/wordpress-the-obvious-choice\/\">WordPress<\/a> and would you rather use a plugin to add your script to the header? See the example below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1475\" height=\"744\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Local-schema-eksempel-3.png\" alt=\"\" class=\"wp-image-63607\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Local-schema-eksempel-3.png 1475w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Local-schema-eksempel-3-300x151.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Local-schema-eksempel-3-1024x517.png 1024w\" sizes=\"(max-width: 1475px) 100vw, 1475px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here is an example where we use a custom solution on our own website, built by our developers, but you can also download a free plugin such as <a href=\"https:\/\/wordpress.org\/plugins\/head-footer-code\/\" target=\"_blank\" rel=\"noreferrer noopener\">Head &amp; Footer Code<\/a> or any other plugin that lets you add scripts to your site header.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you need a more detailed explanation of how to add structured data to your website, you can read <a href=\"https:\/\/morningtrain.dk\/en\/guide-add-structured-data-to-your-website\/\" type=\"post\" id=\"64162\">this blog post<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After you have filled in the template and added it to the site header, go to: <a href=\"https:\/\/search.google.com\/test\/rich-results\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/search.google.com\/test\/rich-results<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1896\" height=\"868\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Test-results.png\" alt=\"\" class=\"wp-image-63608\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Test-results.png 1896w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Test-results-300x137.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Test-results-1024x469.png 1024w\" sizes=\"(max-width: 1896px) 100vw, 1896px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Copy the link to your website or the page where you added the script, paste it into the search field, and click the \u201ctest url\u201d button.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We hope our guide was easy to follow and that you are ready for the next one, where we look at \u2018<a href=\"https:\/\/morningtrain.dk\/en\/guide-how-to-add-review-schema\/\">Review Schema<\/a>\u2019, which adds stars to your <a href=\"https:\/\/morningtrain.dk\/en\/the-marketing-dictionary\/#serp\">SERP<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also jump ahead to <a href=\"https:\/\/morningtrain.dk\/en\/guide-how-to-add-faq-schema\/\">FAQ schema<\/a>.<\/p>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>This post is part of a \u201cmini-series\u201d of guides we have created on how to add <a href=\"https:\/\/morningtrain.dk\/en\/hvad-er-strukturerede-data\/\" type=\"post\" id=\"64242\">structured data<\/a> to your website.<\/p>\n","protected":false},"author":2,"featured_media":68106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[390,285],"tags":[392,387,552],"class_list":["post-68105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","category-digitalization","tag-google","tag-seo","tag-structured-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide: How to add \u2018local business schema\u2019 - Morningtrain<\/title>\n<meta name=\"description\" content=\"We have created some guides on how to add structured data to your website. 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