{"id":68204,"date":"2022-02-11T11:40:00","date_gmt":"2022-02-11T11:40:00","guid":{"rendered":"https:\/\/morningtrain.dk\/what-is-google-analytics\/"},"modified":"2026-04-17T12:57:16","modified_gmt":"2026-04-17T12:57:16","slug":"what-is-google-analytics","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/what-is-google-analytics\/","title":{"rendered":"What is Google Analytics?"},"content":{"rendered":"\n

Data insights<\/p>

11. februar 2022<\/p>

What is Google Analytics?<\/h1><\/div>

Google Analytics is a free analytics tool for websites that generates data and statistics on user behaviour. It can provide you with insights into everything from who your visitors are, how they arrive on the website, which pages they visit, and much more. <\/p><\/div>\n\n

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\n Indhold\n <\/p>\n \n Hvem kan benytte det?\n <\/a>\n \n Hvad kan det bruges til\n <\/a>\n \n Fordele og ulemper\n <\/a>\n <\/div>\n

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Who can use Google Analytics<\/h2>\n\n\n\n

Google Analytics can be used by anyone who has a website and is interested in seeing how their site performs. It is especially used by advertising, media, and digital agencies to optimise<\/strong> their clients\u2019 websites and campaigns. In everyday speech, Google Analytics is often shortened to GA or GA4<\/a>, as are its sister tools Google Tag Manager<\/a> and Google <\/a>Ads<\/a>, which are abbreviated as \u201cGTM\u201d and \u201cAds\u201d, respectively. <\/p>\n\n\n\n

Now, I hope I have not already lost you at the thought of boring statistics and numbers in rows and columns, because Google Analytics is more than a behavioural analytics tool, and if used correctly, it can become your very best weapon in online marketing.<\/strong><\/p>\n\n\n\n

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What can Google Analytics be used for?<\/h2>\n\n\n\n

Google Analytics can be used to optimise your website and potentially increase sales; moreover, it can tell you how your marketing is performing and how visible you are.<\/p>\n\n\n\n

GA is built around measurements and reports that provide insight into your data and help you get an overview of it. There are 3 reports in particular that are important to know: Acquisition, Engagement, and Monetisation.<\/strong> In the reports, you get answers to a wide range of questions based on concrete results derived from user behaviour<\/a>. Below, you can see which questions you can get answers to. <\/p>\n\n\n\n

Please note that this is not an exhaustive list: <\/strong><\/p>\n\n\n\n