{"id":68213,"date":"2021-11-24T13:38:00","date_gmt":"2021-11-24T13:38:00","guid":{"rendered":"https:\/\/morningtrain.dk\/what-does-mql-mean\/"},"modified":"2026-04-17T12:57:14","modified_gmt":"2026-04-17T12:57:14","slug":"what-does-mql-mean","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/","title":{"rendered":"What does MQL mean?"},"content":{"rendered":"\n<section class=\"wp-block-mt-blog-post-cover mt-blog-post-cover\"><div class=\"mt-blog-post-cover__inner page-container\"><div class=\"mt-blog-post-cover__text-container\"><p class=\"mt-blog-post-cover__tagline tagline\">Leadgenerering<\/p><p class=\"mt-blog-post-cover__date\">24. november 2021<\/p><h1 class=\"mt-blog-post-cover__title\">What does MQL mean?<\/h1><\/div><div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">MQL is an abbreviation for Marketing Qualified Lead and refers to a type of lead that must be nurtured through marketing activities before it is ready to buy. <\/p><\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Hvad-betyder-MQL.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Hvad-betyder-MQL.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Hvad-betyder-MQL-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Hvad-betyder-MQL-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Hvad-betyder-MQL-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Hvad-betyder-MQL-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure><\/div><\/section>\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#ordforklaring\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Ordforklaring\n                    <\/a>\n                                    <a\n                        href=\"#mql\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvad er en MQL\n                    <\/a>\n                                    <a\n                        href=\"#simple\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Forsimplet svar\n                    <\/a>\n                                    <a\n                        href=\"#genereres\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Generering af MQL\n                    <\/a>\n                                    <a\n                        href=\"#MQLmodnet\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Salgsklare leads\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<p class=\"wp-block-paragraph\">MQL strategies are particularly popular among <a href=\"https:\/\/morningtrain.dk\/en\/hvad-er-b2b\/\">B2B companies<\/a>, as the volume of sales-ready leads (Sales Qualified Leads = SQL) is very small, meaning you need to capture potential customers much earlier in their decision-making process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.whatconverts.com\/blog\/the-benefit-of-bad-leads-why-lead-qualification-matters\/\" target=\"_blank\" rel=\"noreferrer noopener\">advantage<\/a> of generating MQLs is that you get to follow your potential customers throughout their entire decision-making process, educating them and influencing their decision.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"704\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/mql_vs_sql_illu-1-1024x704.jpg\" alt=\"\" class=\"wp-image-38231\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/mql_vs_sql_illu-1-1024x704.jpg 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/mql_vs_sql_illu-1-300x206.jpg 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/mql_vs_sql_illu-1-768x528.jpg 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/mql_vs_sql_illu-1.jpg 1185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mql\">What is a marketing qualified lead?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most often, an MQL will be <strong>a person who has shown some peripheral interest in your product, service, or company.<\/strong> They may have done so by downloading a white paper, watching x% of a video, and much more. In other words, the visitor may have taken a very soft conversion action on the website. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Downloading a white paper does not mean you are ready for a salesperson to give you a call. Most likely, several touchpoints are needed before the person is clear enough to be ready to speak with a salesperson. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So what should you do with an MQL? Funny you should ask\u2014it is in the word: <strong>MARKETING<\/strong> qualified lead. In other words, you need to qualify the lead further by targeting your MQL with marketing material.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You can do this by:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sending them different email content<\/li>\n\n\n\n<li>Targeting them with <a href=\"https:\/\/morningbound.dk\/hvad-er-retargeting\/\">retargeting campaigns<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"646\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/4.png\" alt=\"\" class=\"wp-image-63052\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/4.png 900w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/4-300x215.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/4-768x551.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offering them more free material<\/li>\n\n\n\n<li>Offering them special benefits<\/li>\n\n\n\n<li>Or something entirely different.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">However, your salesperson should not be at the keyboard yet. Put that phone down, super seller, and let the marketing manager take over. MQLs should be handled through marketing efforts until they are qualified enough for a sales call (SQL).  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"simple\"><strong>Yes please\u2014could you simplify that explanation a bit?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To understand what an MQL is, I will set up a case: <strong>You need to buy a bed.<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You go to dr\u00f8mmeland.dk<\/li>\n\n\n\n<li>Here, you choose to put an item in the cart, but then you leave the website because you just need to discuss the purchase with your spouse\/partner\/cohabitant\/cousin\u2014whatever. <u>You are now an MQL<\/u><\/li>\n\n\n\n<li>You are by no means ready for a salesperson to call you and try to sell you a bed yet.<\/li>\n\n\n\n<li>Instead, dr\u00f8mmeland.dk should target you with ads that tell you about the benefits of buying the product you looked at, or the benefits of buying from them, and why you should buy now. They are now trying to qualify you through marketing. <\/li>\n\n\n\n<li>You go back to the website, but you still cannot make head or tail of what you should buy, so you choose to fill out a chat.<\/li>\n\n\n\n<li>You chat with a friendly customer service representative, but as the chat drags on a bit, you agree that Dr\u00f8mmeland should call you back. You are now an SQL (sales-ready lead). <\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">In the above case, weeks may pass from converting to an MQL until you are ready for a sales call. In the B2B industry, it may instead be a matter of <strong>months<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the interim period, you should use the time to qualify your leads by helping them through their decision. You do this with various content, guides, good advice, and much more\u2014while also ensuring you remain top of mind with the customer.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"genereres\">How MQLs are generated<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MQLs are generated by offering your target audience something of value for free, in exchange for the \u201cpayment\u201d of them giving you some information about themselves so you can target your marketing to them afterwards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Common methods for generating MQLs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Download of white papers (email permissions)<\/li>\n\n\n\n<li>Download of brochure (email permissions)<\/li>\n\n\n\n<li>Visit to a specific landing page (cookie data for a retargeting campaign)<\/li>\n\n\n\n<li>Sign-up for the newsletter or another type of email list (email permissions)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"837\" height=\"835\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/03\/CRO-eksempel-1.png\" alt=\"\" class=\"wp-image-63834\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/03\/CRO-eksempel-1.png 837w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/03\/CRO-eksempel-1-150x150.png 150w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/03\/CRO-eksempel-1-300x300.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/03\/CRO-eksempel-1-60x60.png 60w\" sizes=\"(max-width: 837px) 100vw, 837px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Views of x% of a video (cookie data for a retargeting campaign)<\/li>\n\n\n\n<li>Demo bookings (email permissions)<\/li>\n\n\n\n<li>Added item to cart (cookie data\u2026)<\/li>\n\n\n\n<li>Webinar participation (email permissions)<\/li>\n\n\n\n<li>Download of an e-book (email permission)<\/li>\n\n\n\n<li>Visitors who have spent a lot of time on your website (cookie data\u2026)<\/li>\n\n\n\n<li>Returning visitors (cookie data\u2026)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Push marketing channels such as LinkedIn, Facebook, Instagram, and YouTube can generate MQLs directly from the ad that the target audience is exposed to through so-called &#8220;lead ads&#8221;. <a href=\"https:\/\/morningbound.dk\/hvad-er-inbound-marketing\/\">Pull channels<\/a> such as <a href=\"https:\/\/morningbound.dk\/google-ads\/\">Google advertising<\/a> and <a href=\"https:\/\/morningbound.dk\/seo-bureau\/\">search engine optimisation<\/a> require soft conversion actions on the website in order to generate MQLs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can find inspiration in the list above for which calls to action you want to implement on your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"MQLmodnet\"><strong>When is an MQL nurtured and sales-ready?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An MQL is converted into an SQL the moment <strong>the person provides contact information for the purpose of being contacted.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"646\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/3.png\" alt=\"\" class=\"wp-image-63051\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/3.png 900w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/3-300x215.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/3-768x551.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you contact a person who has provided their email address to receive an e-book, you have just reached out to an MQL. That is a no-no and extremely ineffective. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let your salespeople spend their time talking to people who are clear in their intent and want help making a purchasing decision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you use MQLs wisely, you can prepare and nurture your future sales opportunities and increase your conversion rate on sales-ready leads.<\/p>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>MQL is an abbreviation for <strong>Marketing Qualified Lead<\/strong> and refers to a type of <a href=\"https:\/\/morningtrain.dk\/hvad-er-leads\/\">lead<\/a> that must be nurtured through marketing activities before it is ready to buy.<\/p>\n","protected":false},"author":2,"featured_media":68214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[390],"tags":[536],"class_list":["post-68213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","tag-lead-generation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What does MQL mean, and how do you get the most out of them?<\/title>\n<meta name=\"description\" content=\"MQL is an abbreviation for Marketing Qualified Lead. A term for leads that need to be nurtured through marketing activities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What does MQL mean, and how do you get the most out of them?\" \/>\n<meta property=\"og:description\" content=\"MQL is an abbreviation for Marketing Qualified Lead. A term for leads that need to be nurtured through marketing activities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/\" \/>\n<meta property=\"og:site_name\" content=\"Morningtrain\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-24T13:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T12:57:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Hvad-betyder-MQL.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Morningtrain\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Morningtrain\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/\"},\"author\":{\"name\":\"Morningtrain\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/95ca11b85ef369eb175acec694b8f213\"},\"headline\":\"What does MQL mean?\",\"datePublished\":\"2021-11-24T13:38:00+00:00\",\"dateModified\":\"2026-04-17T12:57:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/\"},\"wordCount\":839,\"image\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Hvad-betyder-MQL.png\",\"keywords\":[\"Lead generation\"],\"articleSection\":[\"Lead generation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/\",\"url\":\"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/\",\"name\":\"What does MQL mean, and how do you get the most out of them?\",\"isPartOf\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Hvad-betyder-MQL.png\",\"datePublished\":\"2021-11-24T13:38:00+00:00\",\"dateModified\":\"2026-04-17T12:57:14+00:00\",\"author\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/95ca11b85ef369eb175acec694b8f213\"},\"description\":\"MQL is an abbreviation for Marketing Qualified Lead. A term for leads that need to be nurtured through marketing activities.\",\"breadcrumb\":{\"@id\":\"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/#primaryimage\",\"url\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Hvad-betyder-MQL.png\",\"contentUrl\":\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Hvad-betyder-MQL.png\",\"width\":1248,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/morningtrain.dk\/en\/?page_id=66552\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What does MQL mean?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#website\",\"url\":\"https:\/\/morningtrain.dk\/en\/\",\"name\":\"Morningtrain\",\"description\":\"Digitalt bureau p\u00e5 1&#039; klasse\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/morningtrain.dk\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/95ca11b85ef369eb175acec694b8f213\",\"name\":\"Morningtrain\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fd075e8683b261d91c3301b56488ad80cf3904fe4d37c719c33a938e840d29c9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fd075e8683b261d91c3301b56488ad80cf3904fe4d37c719c33a938e840d29c9?s=96&d=mm&r=g\",\"caption\":\"Morningtrain\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What does MQL mean, and how do you get the most out of them?","description":"MQL is an abbreviation for Marketing Qualified Lead. A term for leads that need to be nurtured through marketing activities.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/","og_locale":"en_US","og_type":"article","og_title":"What does MQL mean, and how do you get the most out of them?","og_description":"MQL is an abbreviation for Marketing Qualified Lead. A term for leads that need to be nurtured through marketing activities.","og_url":"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/","og_site_name":"Morningtrain","article_published_time":"2021-11-24T13:38:00+00:00","article_modified_time":"2026-04-17T12:57:14+00:00","og_image":[{"width":1248,"height":720,"url":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Hvad-betyder-MQL.png","type":"image\/png"}],"author":"Morningtrain","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Morningtrain","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/#article","isPartOf":{"@id":"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/"},"author":{"name":"Morningtrain","@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/95ca11b85ef369eb175acec694b8f213"},"headline":"What does MQL mean?","datePublished":"2021-11-24T13:38:00+00:00","dateModified":"2026-04-17T12:57:14+00:00","mainEntityOfPage":{"@id":"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/"},"wordCount":839,"image":{"@id":"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/#primaryimage"},"thumbnailUrl":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Hvad-betyder-MQL.png","keywords":["Lead generation"],"articleSection":["Lead generation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/","url":"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/","name":"What does MQL mean, and how do you get the most out of them?","isPartOf":{"@id":"https:\/\/morningtrain.dk\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/#primaryimage"},"image":{"@id":"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/#primaryimage"},"thumbnailUrl":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Hvad-betyder-MQL.png","datePublished":"2021-11-24T13:38:00+00:00","dateModified":"2026-04-17T12:57:14+00:00","author":{"@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/95ca11b85ef369eb175acec694b8f213"},"description":"MQL is an abbreviation for Marketing Qualified Lead. A term for leads that need to be nurtured through marketing activities.","breadcrumb":{"@id":"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/#primaryimage","url":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Hvad-betyder-MQL.png","contentUrl":"https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/Hvad-betyder-MQL.png","width":1248,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/morningtrain.dk\/en\/what-does-mql-mean\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/morningtrain.dk\/en\/?page_id=66552"},{"@type":"ListItem","position":2,"name":"What does MQL mean?"}]},{"@type":"WebSite","@id":"https:\/\/morningtrain.dk\/en\/#website","url":"https:\/\/morningtrain.dk\/en\/","name":"Morningtrain","description":"Digitalt bureau p\u00e5 1&#039; klasse","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/morningtrain.dk\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/95ca11b85ef369eb175acec694b8f213","name":"Morningtrain","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/morningtrain.dk\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fd075e8683b261d91c3301b56488ad80cf3904fe4d37c719c33a938e840d29c9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fd075e8683b261d91c3301b56488ad80cf3904fe4d37c719c33a938e840d29c9?s=96&d=mm&r=g","caption":"Morningtrain"}}]}},"_links":{"self":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts\/68213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/comments?post=68213"}],"version-history":[{"count":2,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts\/68213\/revisions"}],"predecessor-version":[{"id":68407,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/posts\/68213\/revisions\/68407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/media\/68214"}],"wp:attachment":[{"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/media?parent=68213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/categories?post=68213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morningtrain.dk\/en\/wp-json\/wp\/v2\/tags?post=68213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}