{"id":68216,"date":"2022-01-12T08:07:36","date_gmt":"2022-01-12T08:07:36","guid":{"rendered":"https:\/\/morningtrain.dk\/what-is-a-cms-and-what-should-you-be-aware-of\/"},"modified":"2026-04-17T12:57:14","modified_gmt":"2026-04-17T12:57:14","slug":"what-is-a-cms-and-what-should-you-be-aware-of","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/what-is-a-cms-and-what-should-you-be-aware-of\/","title":{"rendered":"What is a CMS, and what should you be aware of?"},"content":{"rendered":"\n<section class=\"wp-block-mt-blog-post-cover mt-blog-post-cover\"><div class=\"mt-blog-post-cover__inner page-container\"><div class=\"mt-blog-post-cover__text-container\"><p class=\"mt-blog-post-cover__tagline tagline\">Digitalisering<\/p><p class=\"mt-blog-post-cover__date\">12. januar 2022<\/p><h1 class=\"mt-blog-post-cover__title\">What is a CMS, and what should you be aware of?<\/h1><\/div><div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">CMS is an abbreviation for \u201cContent Management System\u201d. A CMS is designed to make it easy to maintain digital content on, for example, a website. <\/p><\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-et-CMS-og-hvad-skal-du-vaere-opmaerksom-paa.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-et-CMS-og-hvad-skal-du-vaere-opmaerksom-paa.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-et-CMS-og-hvad-skal-du-vaere-opmaerksom-paa-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-et-CMS-og-hvad-skal-du-vaere-opmaerksom-paa-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-et-CMS-og-hvad-skal-du-vaere-opmaerksom-paa-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/03\/Hvad-er-et-CMS-og-hvad-skal-du-vaere-opmaerksom-paa-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure><\/div><\/section>\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#introduktion\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Introduktion\n                    <\/a>\n                                    <a\n                        href=\"#popular\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Popul\u00e6re CMS\n                    <\/a>\n                                    <a\n                        href=\"#opbygning\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Opbygning af CMS\n                    <\/a>\n                                    <a\n                        href=\"#versus\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Open vs. closed source\n                    <\/a>\n                                    <a\n                        href=\"#valget\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvordan v\u00e6lger du\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<h2 class=\"wp-block-heading\" id=\"introduktion\">Introduction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">If a website does not have a CMS, content must be updated directly in the code. However, this is not optimal, as maintaining the content requires an understanding of programming and also creates scalability challenges in the project by typically increasing the amount of duplicate code.  <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">As it is rarely a developer who maintains content on an ongoing basis, a CMS is an excellent solution, as it enables everyone to work with their website without having coding experience. <\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Typically, as an editor you can change text, images, and videos through a CMS. Today, an editor is often someone responsible for marketing, and therefore there is a strong focus on giving the editor flexibility so it is possible to work strategically with the content on an ongoing basis. <\/span><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"popular\">Common CMSs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are many different <a href=\"https:\/\/morningtrain.dk\/en\/what-is-a-cms-and-what-should-you-be-aware-of\/\">CMS solutions<\/a>. As CMS is not a protected title, and <span data-contrast=\"auto\">in theory you can use the term as soon as you have a system that can edit a bit of content, this helps increase the number of CMSs in circulation. However, there are some systems that are more widely used than others.<\/span>  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\"><strong>The typical CMS solutions<\/strong> that are widely used around the world are as follows:<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-contrast=\"auto\"><a href=\"https:\/\/wordpress.com\/\">WordPress<\/a> <\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\"><a href=\"https:\/\/www.wix.com\/\">Wix<\/a><\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\"><a href=\"https:\/\/www.joomla.org\/\">Joomla<\/a> <\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\"><a href=\"https:\/\/morningtrain.dk\/en\/drupal-7-end-of-life-what-does-it-mean-for-you-your-options-and-alternatives\/\">Drupal <\/a><\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\"><a href=\"https:\/\/www.hubspot.com\/products\/cms\">HubSpot CMS<\/a> <\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\"><a href=\"https:\/\/morningtrain.dk\/en\/umbraco-8-end-of-life-so-what-is-next-considerations-and-alternatives-for-your-cms\/\">Umbraco<\/a> <\/span><\/li>\n\n\n\n<li><span data-contrast=\"auto\"><a href=\"https:\/\/typo3.dk\/\">TYPO3<\/a> <\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Read this article, where we <a href=\"https:\/\/morningtrain.dk\/en\/comparison-of-platforms-for-b2b-websites-which-should-you-choose\/\">compare different CMS platforms<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"opbygning\">CMS structure<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A CMS is typically structured as follows:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"665\" height=\"159\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/01\/cms-opbygning.png\" alt=\"Illustration of CMS structure\" class=\"wp-image-37330\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/01\/cms-opbygning.png 665w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2022\/01\/cms-opbygning-300x72.png 300w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-ccp-props=\"{\"> <\/span><b><span data-contrast=\"auto\">Website<\/span><\/b><span data-ccp-props=\"{\"> <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">This is where the content is presented, retrieved directly from the database and through the files uploaded to the website. This is what visitors to a website see, and it is where a designer and front-end developer typically work with the customer to create an attractive and presentable universe for the company. <\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-ccp-props=\"{\"> <\/span><b><span data-contrast=\"auto\">CMS<\/span><\/b><span data-ccp-props=\"{\"> <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">This is where you log in and edit the content on the website. Here you encounter a digital interface designed to make it easy for editors to edit and work with the various content on the website. The CMS can either be part of the website (morningtrain.dk\/cms) or separate, such as a <a href=\"https:\/\/morningtrain.dk\/en\/hvad-er-headless-cms\/\">Headless CMS<\/a> (cms.morningtrain.dk).  <\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-ccp-props=\"{\"> <\/span><b><span data-contrast=\"auto\">Database<\/span><\/b><span data-ccp-props=\"{\"> <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">When you save content in the CMS, it is stored in a database. The database is separate from the website and is retrieved dynamically to display the latest content. The database is typically structured by the CMS, as each CMS has different database solutions and structures.   <\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"versus\">Open Source or Closed Source<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The different CMS solutions are built as either Open Source or Closed Source. The difference between the two is as follows: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Open Source, all the code is open and can be viewed and developed by anyone who wants to contribute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Closed Source, the code is closed and cannot be viewed by the public. It is maintained by selected developers, such as an agency. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, you typically pay a licence when working with Closed Source, as it must cover the time the selected developers spend maintaining the system.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Advantages and disadvantages<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The advantage of Open Source is that you are not tied to a vendor, and you typically have access to more development options than with Closed Source. However, the disadvantage is that the more people who know the code, the more security vulnerabilities may arise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Closed Source, on the other hand, you are more tied to one or a few vendors and typically pay a licence to use the system.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"valget\">Choosing a CMS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to choosing the right CMS platform, much of it depends on your own preferences. Below is a list you can use to evaluate your choice and base your decision on: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Agency or DIY<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Do you have the budget for and\/or need an agency to develop your website? If not, there are alternatives such as Wix, where through their interface you can choose from a range of templates and set up a website quickly and easily. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, it is worth noting that agencies cannot help further develop on Wix, as the options are very limited because Wix is a Closed Source system. Wix is therefore best if you know you do not need a larger website solution, or if you need a \u201cproof of concept\u201d for an investment before having a website built by an agency. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Technologies<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Each CMS is built for different technologies. If you\/your organisation have specific preferences, it may be relevant to look for the CMSs that are built on those technologies. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No matter which agency you ask, you will also hear the advantages and disadvantages of each option. However, remember that the agency typically works with X technologies, and they will of course always advocate for those if they are to build the solution. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">User interface<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Some companies may have preferences for a specific <a href=\"https:\/\/morningtrain.dk\/en\/the-marketing-dictionary\/#ui\">user interface<\/a>. This may be because employees have experience with systems from previous roles, or because you would like to keep the same as your current one. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The user interface differs from CMS to CMS, and it can be a good idea to do some research on the user interface of the CMSs being considered for your upcoming website solution.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1440\" style=\"aspect-ratio: 1544 \/ 1440;\" width=\"1544\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2024\/03\/gutenberg-wordpress-showcase.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Maintenance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenance and future development are essential factors to include in your decision. As mentioned above in the section about Wix, there are some systems that cannot be further developed through an agency. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are also systems that very few agencies use, so you must be very clear about whether you want to lock yourself into one agency or prefer to have several to choose from. In addition, you should consider what you have budgeted for future maintenance. With an Open Source solution, you do not pay a licence, but there are typically ongoing updates to close security vulnerabilities.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Future ambitions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Do you have a 5-year plan for your digital solution? And will that CMS solution still fit that plan in 5 years? This is a good exercise to do. If you have big plans for your digital platform within a few years, this can also be decisive for your choice of CMS.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to build an intranet on the solution, it does not make sense to choose Wix, where that option is not available.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges with flexibility vs. design guidelines<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As an agency, we often find that too much flexibility can make it difficult to maintain a design guide (a consistent thread). Many editors are not trained in design, and too many flexible options to influence the design during editing will, over time, dilute the visual identity that has been created on a website. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This challenge is typically decisive for how long a website remains relevant, and when it becomes too cluttered and too far removed from the company\u2019s identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The typical website redesign projects we receive from customers are driven by evolving trends (renewal), but also by websites that have drifted too far away from the company\u2019s identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, it is important to talk to your agency about how you can achieve flexibility through a CMS while preserving your design framework. Where can design, technology, and flexibility meet in your project? <\/p>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>CMS is an abbreviation for \u201cContent Management System\u201d. A CMS is designed to make it easy to maintain digital <a href=\"https:\/\/morningtrain.dk\/en\/the-marketing-dictionary\/#indhold\">content<\/a> on, for example, a website.  <\/p>\n","protected":false},"author":3,"featured_media":68217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[285],"tags":[],"class_list":["post-68216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a CMS, and what should you be aware of?<\/title>\n<meta name=\"description\" content=\"Learn more about what a CMS actually is and what you should consider before choosing one. 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