{"id":68222,"date":"2022-02-25T11:26:00","date_gmt":"2022-02-25T11:26:00","guid":{"rendered":"https:\/\/morningtrain.dk\/what-is-google-tag-manager\/"},"modified":"2026-04-17T12:57:14","modified_gmt":"2026-04-17T12:57:14","slug":"what-is-google-tag-manager","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/what-is-google-tag-manager\/","title":{"rendered":"What is Google Tag Manager?"},"content":{"rendered":"\n

Data insights<\/p>

25. februar 2022<\/p>

What is Google Tag Manager?<\/h1><\/div>

Google Tag Manager (GTM) is a free, user-friendly tool that enables you to easily collect marketing data by setting up tags (snippets of code) that track events without having to change your website\u2019s code every time. <\/p><\/div>\n\n

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After setting up event tracking in Google Tag Manager<\/a>, it can then be connected to Google Analytics<\/a>. The events you have set up in Google Tag Manager can be used to create and track goals<\/strong> and give you more control over tracking<\/a><\/strong> of any conversion you may want to collect data<\/strong> on. <\/p>\n\n\n\n

What are events and event tracking in Google Tag Manager and Google Analytics?<\/h2>\n\n\n\n

An event is any user interaction on your website<\/strong>, other than a standard page view (e.g., a click or a scroll).<\/p>\n\n\n\n

Event tracking is used to collect detailed data<\/strong> on your website or mobile app that is not typically provided by using standard methods. It pairs user interaction (such as button clicks) with a specific element on your web page. <\/p>\n\n\n\n

Why is it important to track events with Google Tag Manager?<\/h2>\n\n\n\n

By collecting event tracking data, you gain information and insights that help you understand user behaviour. You can then use these insights to optimise your website and conversion rates<\/a>, and generate even more conversions and leads<\/a>. <\/p>\n\n\n\n

Google Tag Manager can be used to set up very specific event tracking. Instead of tracking clicks on all contact form buttons on a page or website, you can track conversions on a specific button<\/strong> and, for example, test whether a contact form is used more on the homepage or on the contact page. <\/p>\n\n\n\n

What can you track using Google Tag Manager?<\/h2>\n\n\n\n

You can track virtually any user interaction on your website<\/strong>. However, which tags you set up depends entirely on which data you consider most valuable for improving your digital marketing efforts. <\/p>\n\n\n\n

Here are some of the key events to track using GTM:<\/p>\n\n\n\n