{"id":68285,"date":"2022-03-22T14:11:00","date_gmt":"2022-03-22T14:11:00","guid":{"rendered":"https:\/\/morningtrain.dk\/what-is-a-keyword-analysis\/"},"modified":"2026-04-17T12:55:58","modified_gmt":"2026-04-17T12:55:58","slug":"what-is-a-keyword-analysis","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/what-is-a-keyword-analysis\/","title":{"rendered":"What is a keyword analysis?"},"content":{"rendered":"\n

Leadgenerering<\/p>

22. marts 2022<\/p>

What is a keyword analysis?<\/h1><\/div>

A keyword analysis is an analysis of what your ideal visitors are searching for on search engines. You need this analysis to optimise your website for the right keywords, ensuring that your site contains relevant content. <\/p><\/div>\n\n

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\n Indhold\n <\/p>\n \n Hvorfor lave en?\n <\/a>\n \n S\u00f8geintention\n <\/a>\n \n What is in it for me?\n <\/a>\n \n S\u00e5dan bruger man den\n <\/a>\n <\/div>\n

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Why conduct a keyword analysis?<\/h2>\n\n\n\n

A keyword analysis is a tool you can use to find and analyse keywords or search terms that you can\u2014and should\u2014be visible for in search engines. The analysis forms the foundation of your entire search engine marketing (SEM<\/a>). The keywords you select are, and will remain, the cornerstone of both SEO<\/a> and PPC<\/a>. <\/p>\n\n\n\n

A keyword analysis should be used by all companies that want increased visibility in search engines<\/strong>. The analysis should not only be based on internal company knowledge, but also on the industry. Because the keywords you choose define your entire SEM strategy<\/strong>, you must take them seriously. <\/p>\n\n\n\n

You should not only brainstorm keywords\u2014you must qualify them based on:<\/p>\n\n\n\n

Why do you conduct a keyword analysis?<\/h2>\n\n\n\n

You conduct a keyword analysis for the simple reason that you need to understand users\u2019 search habits\/intent on search engines<\/strong> in order to optimise your website accordingly. If you do not do the groundwork first, you risk optimising your website for the wrong search intent, which can harm the relevance and credibility of your site\u2014two factors that Google<\/a>, for example, uses to evaluate a site. <\/p>\n\n\n\n

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That is why search intent is important for your SEO<\/h2>\n\n\n\n

As part of your keyword analysis, it is important\u2014if not the most important thing\u2014that you get a clear understanding of the intent behind consumers\u2019 searches. The need consumers have is the need you must meet through the content you produce. <\/p>\n\n\n\n

Strong search engine optimisation<\/a> is about delivering highly relevant content that is based on the service, offering, or product you provide, and that matches what people are searching for on Google.<\/p>\n\n\n\n

What different search intents do users have?<\/h2>\n\n\n\n

When we talk about users\u2019 search intent, it can be divided into different categories. It is important that you know what intent the user has in order to optimise for it as effectively as possible. Once you understand the search intent, you can begin to develop your content strategy. <\/p>\n\n\n\n

Informational searches<\/strong><\/h3>\n\n\n\n

This user is looking for a specific answer. It can be very specific, such as \u201cbanana cake recipe\u201d, or based on question words such as why, how, what is, and why. Here, it is important that you optimise your content for the long-tail searches customers use, and that you answer the question\u2014otherwise your content is not relevant. <\/p>\n\n\n\n

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Navigational searches<\/strong><\/h3>\n\n\n\n

This type of search is more specific; the user is often looking for a particular website. Most commonly, navigational searches are for a company name, business, or brand, but it can also happen that a navigational search circles around the company name or brand because the searcher may not remember it, but knows they can find the company by searching for something specific. <\/p>\n\n\n\n

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Research searches <\/strong><\/h3>\n\n\n\n

If you want to reach a research user, you should know that this user does not intend to buy or convert right now, but only after they have, for example, gathered information from several sites. The user may want to buy a specific pair of shoes, but wants to find them at the lowest price. <\/p>\n\n\n\n

Transactional searches<\/strong><\/h3>\n\n\n\n

This user is solely looking to take some kind of action\u2014for example, making a purchase.<\/p>\n\n\n\n

You should be aware that optimising for this user involves very tough competition, as all competitors also want a share of the traffic for that specific keyword. <\/p>\n\n\n\n

If you want to reach a transactional searcher, it is important that when they land on your website you have clear CTAs, so the customer knows exactly what action to take\u2014and ideally this should be placed high up on the page, and on mobile above the fold<\/a>, <\/em>meaning the first thing the user sees on mobile before they need to scroll down to read more.<\/p>\n\n\n\n

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What does a keyword analysis give you?<\/h2>\n\n\n\n

The analysis gives you a strong understanding of your target audience and your industry, in terms of how they use different keywords on, among other platforms, Google. <\/p>\n\n\n\n

The analysis can therefore provide you with the following:<\/strong><\/p>\n\n\n\n