{"id":68354,"date":"2022-03-18T11:10:00","date_gmt":"2022-03-18T11:10:00","guid":{"rendered":"https:\/\/morningtrain.dk\/what-is-local-seo-and-how-does-it-work\/"},"modified":"2026-04-17T12:57:19","modified_gmt":"2026-04-17T12:57:19","slug":"what-is-local-seo-and-how-does-it-work","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/what-is-local-seo-and-how-does-it-work\/","title":{"rendered":"What is local SEO, and how does it work?"},"content":{"rendered":"\n

Leadgenerering<\/p>

18. marts 2022<\/p>

What is local SEO, and how does it work?<\/h1><\/div>

Local SEO works by optimizing your own website across the internet based on certain local factors, in an attempt to tell search engines that you have a local presence. <\/p><\/div>\n\n

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\n Indhold\n <\/p>\n \n Hvad er det\n <\/a>\n \n Typer af s\u00f8gninger\n <\/a>\n \n Resultater\n <\/a>\n \n Guide\n <\/a>\n \n Det f\u00e5r du ud af det\n <\/a>\n \n Optimering\n <\/a>\n \n Gratis UTM builder\n <\/a>\n <\/div>\n

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What is it?<\/h2>\n\n\n\n

When working with local search engine optimization<\/a>, you ensure that your website is found for local keywords. A local keyword is a term that indicates people are searching for something in the local area. This could be keywords such as \u201cplumber horsens\u201d, \u201cshoe store frederiksberg\u201d, etc. <\/p>\n\n\n\n

As more internet traffic comes from mobile devices, local search engine optimization is also starting to become more important<\/strong>. In the past, much happened in front of a computer, whereas today many of our searches on search engines happen on the go, i.e., via a mobile device. <\/p>\n\n\n\n

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Depending on where the mobile device is located, different results will provide the best experience. For example, if you search for an \u201cItalian restaurant\u201d while visiting Copenhagen, it is not much help if Google shows you results from Slagelse, where you live. <\/p>\n\n\n\n

Types of local searches<\/strong><\/p>\n\n\n\n

To understand how to optimize with local SEO, you need to understand the different types of searches that exist in local search.<\/p>\n\n\n\n

There are 3 basic types of local searches<\/strong>:<\/p>\n\n\n\n

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  1. You are in Odense and search for: \u201cChildren\u2019s clothing store in Odense\u201d. Here, Google<\/a> can easily understand that you are looking for a children\u2019s clothing store in Odense. <\/li>\n\n\n\n
  2. You are in Odense and search for: \u201cChildren\u2019s clothing store in Nyborg\u201d. Now Google must determine that you are looking for a children\u2019s clothing store in Nyborg\u2014even though at the time of the search you are in Odense. <\/li>\n\n\n\n
  3. You are in Odense and search for: \u201cChildren\u2019s clothing store\u201d, without specifying any location. Even if you do not specify your location in your search, Google can still figure out the intent behind the search, as you have enabled location services on your mobile device. <\/li>\n<\/ol>\n\n\n\n

    Do you get results with local SEO?<\/h2>\n\n\n\n

    Local SEO has several advantages\u2014not only in terms of search engines choosing to show you in nearby areas, but also in terms of optimizing so consumers can more easily find where you are located.<\/p>\n\n\n\n

    Local search engine optimization will technically enable you to increase your exposure<\/strong> (visibility) on Google, which will benefit your ability to get more visitors<\/strong> and thereby greater conversion opportunities<\/strong>. <\/p>\n\n\n\n

    Guide to local SEO optimization \u2013 organic<\/h2>\n\n\n\n