{"id":68499,"date":"2021-01-21T13:27:00","date_gmt":"2021-01-21T13:27:00","guid":{"rendered":"https:\/\/morningtrain.dk\/what-does-some-mean\/"},"modified":"2026-04-22T10:35:00","modified_gmt":"2026-04-22T10:35:00","slug":"what-does-some-mean","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/what-does-some-mean\/","title":{"rendered":"What does SoMe mean?"},"content":{"rendered":"\n<section class=\"wp-block-mt-blog-post-cover mt-blog-post-cover\"><div class=\"mt-blog-post-cover__inner page-container\"><div class=\"mt-blog-post-cover__text-container\"><p class=\"mt-blog-post-cover__tagline tagline\">Leadgenerering<\/p><p class=\"mt-blog-post-cover__date\">21. januar 2021<\/p><h1 class=\"mt-blog-post-cover__title\">What does SoMe mean?<\/h1><\/div>\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">SoMe is a contraction of \u201cSocial Media\u201d, but it is often used as an abbreviation for social media marketing. A social medium is a platform where users create the content themselves and can interact with one another. This is where the word \u201csocial\u201d in Social Media comes from. <\/p><\/div>\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/What-does-SoMe-mean.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/What-does-SoMe-mean.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/What-does-SoMe-mean-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/What-does-SoMe-mean-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/What-does-SoMe-mean-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/What-does-SoMe-mean-187x108.png 187w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/04\/What-does-SoMe-mean-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure>\n<\/div><\/section>\n\n\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#explained\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Explained\n                    <\/a>\n                                    <a\n                        href=\"#somebusiness\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        What does SoMe do\n                    <\/a>\n                                    <a\n                        href=\"#lead\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        SoMe for lead generation\n                    <\/a>\n                                    <a\n                        href=\"#future\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        SoMe in the future\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<p class=\"wp-block-paragraph\" id=\"explained\"><strong>Examples of social media include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snapchat<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wechat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WeChat<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.pinterest.dk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">All platforms offer their users something unique, whether it is the way they interact with one another or the type of content they can post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What all social media have in common is that users document parts of their lives there. In doing so, they provide the platform with private information, giving the platform access to understand its users in a completely unique way. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is this access to user data that has made SoMe marketing so popular. It allows you to advertise on platforms where users have provided all the information about themselves that you can use for targeted marketing. Examples of useful information for your marketing may include whether the person has children, marital status, employment, interests, and similar.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But which social media should you focus on? The savvy marketing professional selects a few SoMe channels and focuses on succeeding on these rather than taking a half-hearted approach across many. These channels are selected based on the purpose of the marketing and the target audience you want to reach.<\/p>\n\n\n<div data-react-class=\"AdvertisingCalculator\" data-react-props=\"{&quot;tagline&quot;:&quot;Beregn din annonceeffekt&quot;,&quot;title&quot;:&quot;Hvor mange visninger og kliks f\\u00e5r du for dit budget?&quot;}\">\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em><mark><span class=\"mt-text-highlight\">Note<\/span>: The results above are an average that we found by analysing across customers, markets, and industries. Every case is different, and the numbers will be too. <\/mark><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"somebusiness\">What SoMe means for your business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span lang=\"DA\">Depending on what your company does, SoMe should play a larger or smaller role in your marketing mix. In B2B contexts, you should <a href=\"https:\/\/morningtrain.dk\/en\/how-to-avoid-wasting-time-on-social-media-marketing\/\" type=\"post\" id=\"64217\">consider including SoMe<\/a><\/span> in your branding efforts as well as <a href=\"https:\/\/morningtrain.dk\/en\/what-is-branding\/\" type=\"post\" id=\"63321\">employer branding<\/a>\u2014that is, positioning your company to potential talent. In addition, B2B companies can also gain a lot from advertising, especially on LinkedIn. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In B2C contexts, SoMe is more about being present on the platforms your customers use. This means you need a fairly good understanding of who your target audience is, so you ensure you are present on the platforms your audience uses. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you are <a href=\"https:\/\/morningtrain.dk\/en\/what-is-b2b\/hvad-er-b2b-2\/\" type=\"post\" id=\"63777\">B2B<\/a> or <a href=\"https:\/\/morningtrain.dk\/en\/what-is-b2c\/hvad-er-b2c\/\" type=\"post\" id=\"63773\">B2C<\/a>, SoMe marketing is about reaching your target audience on the <a href=\"https:\/\/morningtrain.dk\/en\/find-and-select-target-audiences-for-linkedin-lead-generation\/\" type=\"post\" id=\"64000\">channels where they are present<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a product that is not well known, or if you solve a known challenge in a completely new way, it is precisely about \u201cpushing\u201d your message directly out to your target audience\u2014you cannot wait for them to search for you via search engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social media can be used effectively for four things:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase <a href=\"https:\/\/morningtrain.dk\/en\/the-marketing-dictionary\/#brand-awareness\">brand awareness<\/a>\u2014that is, get more people talking about your brand name.<\/li>\n\n\n\n<li>Generate <a href=\"https:\/\/morningtrain.dk\/en\/what-are-leads\/\">leads<\/a>\u2014the most common social media platforms offer strong opportunities to generate leads.<\/li>\n\n\n\n<li>Employer branding\u2014social media is a powerful tool for attracting talent.<\/li>\n\n\n\n<li>Drive sales\u2014especially Facebook and Instagram can drive sales to your webshop using, for example, dynamic product ads. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"lead\">SoMe as a lead channel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Whether social media can be used to <a href=\"https:\/\/morningtrain.dk\/en\/what-are-leads\/\">generate leads<\/a> depends on what you can offer your target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To obtain a lead\u2014that is, gain access to information that enables you to contact people, or alternatively gives you the ability to target them with your marketing afterwards\u2014you should offer your target audience something of free value that they can access in \u201cexchange\u201d for their contact details.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SoMe channels can generate both Marketing Qualified Leads (<a href=\"https:\/\/morningtrain.dk\/en\/what-are-leads\/\" type=\"post\" id=\"63090\">MQL<\/a>) and Sales Qualified Leads (SQL); what matters is that the target audience and the message match.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"704\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/mql_vs_sql_illu-1-1024x704.jpg\" alt=\"\" class=\"wp-image-38231\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/mql_vs_sql_illu-1-1024x704.jpg 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/mql_vs_sql_illu-1-300x206.jpg 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/mql_vs_sql_illu-1-768x528.jpg 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2021\/11\/mql_vs_sql_illu-1.jpg 1185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Common strategies for acquiring MQLs and SQLs, respectively:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MQL:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Newsletter subscription<\/li>\n\n\n\n<li>Download of whitepapers<\/li>\n\n\n\n<li>Download of an e-book<\/li>\n\n\n\n<li>Participation in a webinar<\/li>\n\n\n\n<li>The person has watched x% of some video content<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SQL:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Phone calls<\/li>\n\n\n\n<li>Contact form submissions<\/li>\n\n\n\n<li>Sales emails<\/li>\n\n\n\n<li>Demo booking<\/li>\n\n\n\n<li>Free analysis or assessment requested<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"736\" height=\"784\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/LinkedIn-nyhedsbrev1.png\" alt=\"\" class=\"wp-image-63413\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/LinkedIn-nyhedsbrev1.png 736w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/LinkedIn-nyhedsbrev1-282x300.png 282w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"future\">The importance of SoMe in the future<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If I look into the crystal ball, I predict that SoMe will continue to grow. What? Big surprise \ud83d\ude09  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Note, however, that I am not talking about existing platforms growing. Social media came to Denmark in the 2000s, and in the nearly 20 years since then, many new ones have emerged, and the <a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">target audiences on the different platforms<\/a> have changed several times. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When Facebook launched, it was for young students\u2014now the majority of active users are Generation X. Instagram was where all the young people fled when all the parents joined Facebook. Now Instagram is mainly used by Millennials\u2014and although we often think of Millennials as young, they are people aged 25\u201340 \ud83d\ude0a <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, to make a long story short, I predict:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The user segment on each channel will constantly change<\/li>\n\n\n\n<li>More platforms will emerge<\/li>\n\n\n\n<li>Some platforms will die\u2014does anyone remember DKBN, Arto, MySpace, Friendster? No? Just because a platform is big today does not mean it will be big \u201ctomorrow\u201d.  <\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The savvy marketing professional selects a few SoMe channels and focuses on succeeding on these rather than taking a half-hearted approach across many. These channels are selected based on the purpose of the marketing and the target audience you want to reach. <\/p>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p><strong>SoMe is a contraction of <em>\u201cSocial Media\u201d<\/em>, but it is often used as an abbreviation for social media marketing.<\/strong> A social medium is a platform where users create the content themselves and can interact with one another. This is where the word \u201csocial\u201d in Social Media comes from. <\/p>\n","protected":false},"author":2,"featured_media":69132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[390],"tags":[407],"class_list":["post-68499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","tag-social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is SoMe, and what can it do for your business?<\/title>\n<meta name=\"description\" content=\"SoMe is a contraction of \u201cSocial Media\u201d. It is often referred to as an abbreviation for social media marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morningtrain.dk\/en\/what-does-some-mean\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is SoMe, and what can it do for your business?\" \/>\n<meta property=\"og:description\" content=\"SoMe is a contraction of \u201cSocial Media\u201d. 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