{"id":68734,"date":"2018-04-26T13:19:00","date_gmt":"2018-04-26T13:19:00","guid":{"rendered":"https:\/\/morningtrain.dk\/how-we-work-with-link-building-that-delivers-results\/"},"modified":"2026-04-21T06:36:50","modified_gmt":"2026-04-21T06:36:50","slug":"how-we-work-with-link-building-that-delivers-results","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/how-we-work-with-link-building-that-delivers-results\/","title":{"rendered":"How we work with link building that delivers results"},"content":{"rendered":"\n

Leadgenerering<\/p>

26. april 2018<\/p>

How we work with link building that delivers results<\/h1><\/div>

If you want to succeed with your SEO (search engine optimisation), you cannot avoid link building. Since Google first launched, link building has been one of the single most important factors in whether your website appears at the top when people search for your products\/services. <\/p><\/div>\n\n

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\n Indhold\n <\/p>\n \n Introduktion\n <\/a>\n \n Konkurrentanalyse\n <\/a>\n \n Ankertekstanalyse\n <\/a>\n \n Outreach\n <\/a>\n \n Interne links\n <\/a>\n \n Case eksempel\n <\/a>\n <\/div>\n

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Why work with link building at all?<\/h2>\n\n\n\n

In recent years, there has been a lot of talk and speculation about whether link building still matters as much, as factors such as speed optimisation, responsive design<\/a>, content and user behaviour begin to play a bigger role in Google\u2019s algorithms.<\/p>\n\n\n\n

However, our data shows that link building still has a decisive impact if you want to reach the top of Google<\/strong>. Below you can see an example of one of our customers\u2019 organic traffic, where we have worked exclusively with link building every month. <\/p>\n\n\n\n

Over a period of 6 months, the customer\u2019s organic traffic from Google increased by more than 300%.<\/p>\n\n\n\n

When we work with link building, we divide the work into three phases: analysis, execution and follow-up.<\/p>\n\n\n\n

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Competitor analysis (analysis phase)<\/h2>\n\n\n\n

When we create link building strategies for our customers, we always start by looking at the customer\u2019s closest competitors that rank highest in Google. Competitors with top rankings for relevant search terms<\/strong> are websites that have cracked the code for ranking highly in Google.<\/p>\n\n\n\n

By analysing competitors\u2019 link profiles, we gain insight into what types of links they have and what authority<\/a> those links carry. This gives us important, decisive knowledge about why competitors rank well in Google. In this way, we can map out our upcoming link building work and assess where to focus our efforts to achieve maximum impact in Google. <\/p>\n\n\n\n

As we have customers for whom we only work a couple of hours per month, it is important to us that those hours are used as efficiently as possible. That is why we need a clear link strategy from month to month, so we know where to apply the necessary effort that ultimately increases the customer\u2019s traffic and, in turn, revenue. <\/p>\n\n\n\n

Competitor analysis in practice<\/h2>\n\n\n\n

Let\u2019s say you sell lamps. You want to be in 1st place when people search for \u201clamps\u201d. Unfortunately, you are in 4th place. <\/p>\n\n\n\n

By conducting a competitor analysis, we pull out a lot of interesting data (the data below is fictional, as this is only a hypothetical example). Here we can see that the competitors in 1st, 2nd and 3rd place have the following link profiles<\/a>: <\/p>\n\n\n\n

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  1. Lampekongen.dk (3 strong authoritative links, 10 links from relevant lamp blogs)<\/li>\n\n\n\n
  2. Lampeeksperten.dk (3 strong authoritative links, 3 links from relevant lamp blogs)<\/li>\n\n\n\n
  3. Lampemesteren.dk (1 strong authoritative link, 2 links from relevant lamp blogs)<\/li>\n\n\n\n
  4. You (1 strong authoritative link, 4 profile links, 1 link from grandma\u2019s blog)<\/li>\n<\/ol>\n\n\n\n

    Here we can conclude that to achieve 1st place for the keyword<\/a> \u201clamps\u201d, it is important that we aim to acquire many relevant links from lamp blogs and industry websites within lamps and light sources.<\/p>\n\n\n\n

    To push your lamp shop up to 1st place, we will focus on acquiring more relevant links and more authoritative links, so that you achieve a better, stronger and more relevant link profile than the competitor in 1st place.<\/p>\n\n\n\n

    At a minimum, we always aim to create a link profile that is slightly better than the one in 1st place, so we can just get the customer\u2019s website into 1st place\u2014no more is needed.<\/p>\n\n\n\n

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    So if your competitor gets 5 links per month, you must acquire at least 7 links per month if you want to maintain the lead in Google\u2019s search results. In some cases, only a few links are needed, while others require a larger and more sustained effort before the customer creeps up to 1st place. <\/p>\n<\/div><\/div><\/div>\n\n\n\n

    The art of good link building is to do it slightly better than the best in the industry\u2014without it looking unnatural in Google\u2019s eyes. However, that is easier said than done, and in competitive markets it takes significant resources to achieve a better link profile than your competitors. <\/p>\n\n\n\n

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    In certain industries, it is unrealistic to achieve a better link profile than competitors. This is especially true when we work in highly competitive industries where our customer is up against giants with thousands of inbound links. <\/p>\n\n\n\n

    Instead of trying to win the entire market within the industry, we focus on getting specific landing pages and keywords to rank well within specific niche areas.<\/p>\n\n\n\n

    Because even if the customer\u2019s overall domain link profile is nowhere near the competitors\u2019, there is still an opportunity to dominate specific niches within the industry.<\/p>\n\n\n\n

    Let\u2019s say you sell lamps and the competition is very tough. Instead of starting to work on securing 1st-place rankings for broad, competitive keywords such as \u201clamps\u201d, we try to find niches in the lamp industry where we can dominate the search results. <\/p>\n\n\n\n

    This requires a smaller link building effort, but it is effective and delivers strong results. For example, it could be within table lamps, where we focus on securing lucrative rankings for keywords such as \u201ctable lamps\u201d, \u201ccheap table lamps\u201d, \u201cblack table lamps\u201d, etc. <\/p>\n\n\n\n

    In this way, we can help the small lamp shop get a smaller slice of the pie without spraying and praying and achieving mediocre results. When we work with this link strategy, it is important that the customer meets certain requirements. We also help the customer achieve these: <\/p>\n\n\n\n