{"id":68740,"date":"2019-10-01T15:06:01","date_gmt":"2019-10-01T15:06:01","guid":{"rendered":"https:\/\/morningtrain.dk\/3-quick-tips-to-get-the-most-out-of-your-mobile-users\/"},"modified":"2026-04-21T06:33:56","modified_gmt":"2026-04-21T06:33:56","slug":"3-quick-tips-to-get-the-most-out-of-your-mobile-users","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/3-quick-tips-to-get-the-most-out-of-your-mobile-users\/","title":{"rendered":"3 quick tips to get the most out of your mobile users"},"content":{"rendered":"\n

Digitalisering<\/p>

1. oktober 2019<\/p>

3 quick tips to get the most out of your mobile users<\/h1><\/div>

Mobile is often the customer\u2019s first point of contact with you, but if the experience is poor, you can be 100% certain they will not return. Today, most websites are responsive, meaning they automatically adapt to your user\u2019s screen size. However, that does not mean they are optimised for mobile. <\/p><\/div>\n\n

\"\"<\/figure><\/div><\/section>\n\n
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\n Indhold\n <\/p>\n \n Introduktion\n <\/a>\n \n Design efter mobil\n <\/a>\n \n Bl\u00f8de konverteringer\n <\/a>\n \n Bliv husket\n <\/a>\n <\/div>\n

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3 things you need to be aware of<\/h2>\n\n\n\n
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  1. Design with a mobile-first mindset<\/li>\n\n\n\n
  2. Pursue soft conversions<\/li>\n\n\n\n
  3. Help your users remember you<\/li>\n<\/ol>\n\n\n\n

    It is important that you pay attention to optimising your website for mobile<\/a>, as mobile users account for just over 30% of traffic to B2C<\/a> sites, while they account for around 25% for B2B sites. That is a significant amount of revenue you could potentially be missing out on if your website is not optimised for handheld devices. <\/p>\n\n\n\n

    However, there is plenty you can do to accommodate your mobile users. Read on below and get 3 great tips on how to avoid losing them. <\/p>\n\n\n\n

    \"Illustration<\/a><\/figure>\n\n\n\n

    1. Design with a mobile-first mindset<\/h2>\n\n\n\n

    Where many go wrong is when they simply take the desktop design and adapt it so it can be displayed on a smartphone. But it is not enough to just make the elements smaller if they still shift around. In addition, you also need to factor in that our behaviour on mobile is completely different. <\/p>\n\n\n\n

    This is partly due to the size of the smartphone. There is only so much you can do with a 5-inch screen and an even smaller keyboard. But it is also because we use mobile in very different contexts than a computer. You probably know it yourself: the phone gets pulled out of your pocket at all hours, usually when you need to find information quickly, kill time, or just get a quick fix. <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    These factors make mobile users even more impatient than desktop users. As the owner of a B2C site, you therefore need to work with a different information structure than the one you are used to on desktop. <\/p>\n\n\n\n

    Your large images may look great on a computer screen, but for the mobile user, images can be an obstacle that gets in the way of the information they are looking for\u2014even if they have been made smaller. And while five lines of text take up almost no space on a 15-inch screen, they suddenly become a novel on mobile. <\/p>\n\n\n\n

    B2B owners are not exempt either, as you should not underestimate how much research companies do on the go (read: on mobile). You may be \u201cbought\u201d on desktop, but mobile was the customer\u2019s first touch. <\/p>\n\n\n\n

    Mobile design is essentially about stripping things back so your users are only presented with what is essential. It is a difficult exercise, and unfortunately you cannot avoid having to \u201ckill your darlings\u201d, but it is crucial for the mobile experience<\/a>. <\/p>\n\n\n\n

    2. Pursue soft conversions<\/h2>\n\n\n\n

    The fact that mobile users are extremely impatient also means that mobile always converts worse than desktop. But that is understandable, because a 4\u20135-step checkout flow feels endlessly long on mobile. That is far too many pages to go through and far too many fields to fill in on such a small screen. <\/p>\n\n\n\n

    It also does not help that it takes almost nothing to hit the wrong key on the tiny keyboard\u2014and that is frustrating.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    So what do you do if your mobile users are reluctant to complete hard conversions such as purchases and submitting contact forms?<\/p>\n\n\n\n

    You focus more on soft conversions.<\/p>\n\n\n\n

    Because if you cannot get your mobile users to convert, you need to nurture them so they at least visit you on desktop later and convert there instead.<\/p>\n\n\n\n

    In other words, you are looking at creating a kind of “remind me” flow. For example, you might have a product page where, only on the mobile view, users can see a button they can tap to send the page\u2019s URL<\/a> to their email. This allows them to quickly access your page later and from another device. <\/p>\n\n\n\n

    Even though soft conversions do not generate profit immediately like hard conversions, they are still valuable because they help spark your users\u2019 interest in you.<\/p>\n\n\n\n

    And when you stay on your users\u2019 radar, you increase the chance that they will choose to buy from you the day they realise they need what you sell. Examples of soft conversions include: <\/p>\n\n\n\n