{"id":68743,"date":"2020-02-21T08:31:00","date_gmt":"2020-02-21T08:31:00","guid":{"rendered":"https:\/\/morningtrain.dk\/how-do-you-find-the-perfect-keywords\/"},"modified":"2026-04-21T07:12:56","modified_gmt":"2026-04-21T07:12:56","slug":"how-do-you-find-the-perfect-keywords","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/how-do-you-find-the-perfect-keywords\/","title":{"rendered":"How do you find the perfect keywords?"},"content":{"rendered":"\n

Leadgenerering<\/p>

21. februar 2020<\/p>

How do you find the perfect keywords?<\/h1><\/div>

Finding the right keywords is perhaps the single most important discipline in Google marketing. Without the right keywords, all technical tweaks are secondary. This blog post is a guide to how you can find the perfect keywords for your business, step by step. <\/p><\/div>\n\n

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\n Indhold\n <\/p>\n \n 7-trinsmodellen\n <\/a>\n \n SEO er en proces\n <\/a>\n \n Brainstorm\n <\/a>\n \n Tjek SERP’en\n <\/a>\n \n Begr\u00e6nset budget\n <\/a>\n \n S\u00f8geords v\u00e6rdi\n <\/a>\n \n Giver SEO mening\n <\/a>\n \n Gentag proces\n <\/a>\n \n S\u00f8geordsanalysen\n <\/a>\n \n Konklusionen\n <\/a>\n <\/div>\n

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You find the perfect keywords by doing the following:<\/h2>\n\n\n\n
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  1. Start with a rough brainstorm<\/li>\n\n\n\n
  2. Start from your niche<\/li>\n\n\n\n
  3. Get inspiration from your competitors<\/li>\n\n\n\n
  4. Investigate the search intent behind your keywords<\/li>\n\n\n\n
  5. Find synonyms for your primary keywords<\/li>\n\n\n\n
  6. Check the cost per click for your keywords (high CPCs<\/a> can indicate high value)<\/li>\n\n\n\n
  7. Keep an eye on keyword competition<\/li>\n<\/ol>\n\n\n\n

    You find the perfect keywords by conducting a keyword analysis<\/a>. Keyword analysis is often an overlooked element of search engine optimization (SEO<\/a>).<\/span><\/strong><\/p>\n\n\n\n

    That is unfortunate, as it is also one of the most important elements\u2014so you should take keyword analysis seriously to achieve the greatest possible success with search engine optimization. <\/span><\/p>\n\n\n\n

    Take keyword analysis seriously<\/h2>\n\n\n\n

    When you conduct keyword analysis, you analyze relevant keywords for your website. In other words, this is the process where you determine which words\/phrases you should work on to get your website higher in the search results. <\/p>\n\n\n\n

    The better you are at finding and analyzing relevant keywords, the better results you can often achieve\u2014both in terms of rankings in the search results, but especially in terms of the number of relevant visits and conversions.<\/p>\n\n\n\n

    The mistake we most often see people make is that they want to be found for very general keywords such as shoes, dresses, or books. These are rarely the best keywords to target\u2014and that is exactly what keyword analysis is meant to show you. <\/p>\n\n\n\n

    Keyword analysis helps show you which keywords are worth spending time on, and which keywords you definitely should not spend time on. In addition, during this process you will often find relevant keywords you would not have thought of if you had not taken the time to do a proper keyword analysis. <\/p>\n\n\n\n

    That is why it is important that you take keyword analysis seriously and avoid rushing through it.<\/p>\n\n\n\n

    To conduct a good keyword analysis, you need to use a range of tools<\/a> so you can find the relevant data and information about your site and the keywords you are analyzing.<\/p>\n\n\n\n

    We will briefly go through some of the tools that can help you through the process.<\/p>\n\n\n\n

    SEO is an ongoing process<\/h2>\n\n\n\n

    Keyword optimization is a dynamic and ongoing process that often only pays off after some time\u2014therefore, it is important to be thorough and patient.<\/p>\n\n\n\n

    The SEO process is about getting lots of small gears into place. And once they are in place, it will run on its own\u2014for a while. Then it needs new lubrication and new input again. <\/p>\n\n\n\n

    With a keyword analysis, you have the opportunity to develop new ideas, expand your niche, and explore new trends, so there is always something new to work on.<\/p>\n\n\n\n

    Point no. 1 \u2013 brainstorm and research<\/h2>\n\n\n\n

    Step 1 in keyword optimization is brainstorming<\/strong>.<\/p>\n\n\n\n

    Start by reviewing your business and your website\u2014what is it that makes you special? And what can you do that others cannot? <\/p>\n\n\n\n

    Here, you should not think negatively about your competitors; you should find out what you do differently\u2014why you would choose yourself as a partner.<\/p>\n\n\n\n

    Your niche is important<\/strong><\/h3>\n\n\n\n

    Find your niche. Explore it. And share it with the rest of us. For example, furbysofie is a webshop that sells various fur products, including hats. But the word “hats” is far too generic, so we do not really know whether the traffic is relevant for this shop. Whereas the keyword “fur hats” is exactly what the shop sells. <\/p>\n\n\n\n

    Another example could be Kokken & Jomfruen, who are especially known for their food. In this case, the word “food” would not be particularly interesting, as the traffic is very varied. A more specific keyword here would be “catering”, as this is offered on their website. If you want to make it even more specific, you can use the term “catering kolding”, which also indicates a specific location. Here, it is important to have an appropriate landing page. <\/p>\n\n\n\n

    BONUS: The more precise the keywords you rank for, the greater the likelihood that your visitors will convert.<\/p>\n\n\n\n

    Start broad and narrow down<\/h3>\n\n\n\n

    Start your brainstorming process by finding keywords you consider relevant. Make a list by hand, in Excel, or whatever works best for you. <\/p>\n\n\n\n

    Afterwards, you need to sort your words. You can do this, for example, by checking the search volume for your keywords in Google Ads<\/a>. Is anyone searching for the terms? <\/p>\n\n\n\n

    Similarly, you can check whether there are ads for them\u2014i.e., whether there is competition for your desired keywords.<\/p>\n\n\n\n

    If you find it a bit difficult to come up with good, descriptive (and preferably objective) keywords, you can find inspiration in Google Ads under \u201cAd groups\u201d and \u201csearch terms\u201d and in Google Keyword Planner (S\u00f8geordsplanl\u00e6gning in Danish).<\/p>\n\n\n\n

    Find the keywords that set you apart from the crowd. The term “real estate agent” is a significantly tougher battle in the dream of becoming no. 1 on Google than, for example, “local real estate agent faaborg” (which is a local keyword<\/a>). <\/p>\n\n\n\n

    And sell yourself on your niche products\u2014”snakeskin boots”\u2014rather than simply “boots”, if you sell footwear or, for example, have written an article about footwear maintenance.<\/p>\n\n\n\n

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    This is Keyword Planner<\/em><\/p>\n\n\n\n

    The downside of Keyword Planner, however, is that to use the tool you must also have an active Google Ads account and have (at least) one active campaign running.<\/p>\n\n\n\n

    Your keywords can be words, phrases, and categories of various kinds.<\/p>\n\n\n\n

    The negative words you can enter in Keyword Planner are the words you do not want to be found for\u2014for example, “repair”. Use this feature if you want to avoid getting Google suggestions along those lines. <\/p>\n\n\n\n

    Review competitors\u2019 websites for inspiration<\/strong><\/h3>\n\n\n\n

    As part of the brainstorming process, it is also a good idea to review your competitors\u2019 websites. What can they do? And what can you do differently? <\/p>\n\n\n\n

    Even though you are competitors, you are welcome to find inspiration from them.<\/p>\n\n\n\n

    You most likely want to rank higher in the search results than your competitors. Therefore, your competitors\u2019 websites can be a good place to find relevant keywords. If you can find the keywords their content is being found for and then do better search engine optimization than they do, you are already well on your way. <\/p>\n\n\n\n

    Review their website and sales material:<\/strong><\/p>\n\n\n\n