{"id":68760,"date":"2018-10-03T13:57:00","date_gmt":"2018-10-03T13:57:00","guid":{"rendered":"https:\/\/morningtrain.dk\/what-is-google-ads\/"},"modified":"2026-04-21T06:35:55","modified_gmt":"2026-04-21T06:35:55","slug":"what-is-google-ads","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/what-is-google-ads\/","title":{"rendered":"What is Google Ads?"},"content":{"rendered":"\n<section class=\"wp-block-mt-blog-post-cover mt-blog-post-cover\"><div class=\"mt-blog-post-cover__inner page-container\"><div class=\"mt-blog-post-cover__text-container\"><p class=\"mt-blog-post-cover__tagline tagline\">Leadgenerering<\/p><p class=\"mt-blog-post-cover__date\">3. oktober 2018<\/p><h1 class=\"mt-blog-post-cover__title\">What is Google Ads?<\/h1><\/div><div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Google Ads is Google\u2019s advertising tool, which makes marketing on Google\u2019s products accessible to everyday marketers and agencies. This marketing channel has a wide reach and is effective at driving purchase-intent traffic to your site. Google Ads was previously known as Google AdWords and changed its name in July 2018. <\/p><\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/10\/Hvad-er-Google-Ads.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/10\/Hvad-er-Google-Ads.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/10\/Hvad-er-Google-Ads-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/10\/Hvad-er-Google-Ads-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/10\/Hvad-er-Google-Ads-768x443.png 768w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2018\/10\/Hvad-er-Google-Ads-600x346.png 600w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure><\/div><\/section>\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Indhold\n                    <\/p>\n                                                    <a\n                        href=\"#kort\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Kort og godt\n                    <\/a>\n                                    <a\n                        href=\"#navneskift\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Navneskift\n                    <\/a>\n                                    <a\n                        href=\"#hvadkandu\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Hvad kan det\n                    <\/a>\n                                    <a\n                        href=\"#soegeannoncer\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        S\u00f8geannoncer\n                    <\/a>\n                                    <a\n                        href=\"#display\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Display\n                    <\/a>\n                                    <a\n                        href=\"#youtube\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Youtube\n                    <\/a>\n                                    <a\n                        href=\"#shopping\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Shopping\n                    <\/a>\n                                    <a\n                        href=\"#beregner\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Beregn investering\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<h2 class=\"wp-block-heading\" id=\"navneskift\">Why change the name from Google AdWords?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span lang=\"DA\">There has been no official announcement as to why Google changed the name of its advertising tool, but I have a thesis:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span lang=\"DA\">For many people, Google AdWords is synonymous with the text ads in the search results. It is almost in the name, too: \u201cAd-<b>Words<\/b>\u201d<b>. <\/b>Roughly translated as: Text ad. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span lang=\"DA\">But as the years have passed, Google has gained access to\u2014or acquired\u2014various platforms that can do much more than \u201cjust\u201d support text ads.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span lang=\"DA\">So my guess is that they changed the name from Google AdWords to Google Ads because they needed a name that captured what you get access to in the tool. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1440\" style=\"aspect-ratio: 1544 \/ 1440;\" width=\"1544\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Google-Ads-1544x1440px.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hvadkandu\">So what do you get access to in Google Ads?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Ads gives you access to create ads:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In Google\u2019s search results<\/li>\n\n\n\n<li>As <a href=\"https:\/\/morningtrain.dk\/en\/the-marketing-dictionary\/#bannerannoncer\">display banners<\/a> across the internet<\/li>\n\n\n\n<li>As video ads on YouTube<\/li>\n\n\n\n<li>In the Google Shopping tab<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And the best thing about Google Ads is <a href=\"https:\/\/morningtrain.dk\/en\/what-is-the-difference-between-remarketing-and-retargeting\/\" type=\"post\" id=\"64174\">remarketing<\/a>. Here, you can choose to increase the frequency of your ads to people who have already interacted with your business by visiting your website. They have shown interest, so it will take less for them to convert.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, that may have sounded like gibberish, but bear with me\u2014it will all make sense.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"soegeannoncer\"><strong>Search ads<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span lang=\"DA\">The search ads in Google\u2019s search results are probably the most talked-about and best-known advertising method in Google Ads. These are the ads that appear directly in the search results.  <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span lang=\"DA\">These ads are triggered when the selected <a href=\"https:\/\/morningtrain.dk\/en\/the-marketing-dictionary\/#soegeord\">keywords<\/a> are searched for on Google.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span lang=\"DA\">But even though <a href=\"https:\/\/morningtrain.dk\/en\/how-much-do-google-ads-cost\/\" type=\"post\" id=\"63870\">you pay for the placements<\/a> you select in Google, Google still looks at relevance. The more relevant your ad is to the keyword, the cheaper your clicks will be. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span lang=\"DA\">Conversely, irrelevant ads pay more for their clicks. Typically, the price varies by 30\u201370% depending on the ad\u2019s relevance. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"222\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2020\/11\/soegeannoncer.png\" alt=\"Example of a text ad\" class=\"wp-image-21743\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2020\/11\/soegeannoncer.png 750w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2020\/11\/soegeannoncer-300x89.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Benefits of search ads<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You only pay when someone clicks your ad.<\/li>\n\n\n\n<li>You choose the keywords yourself.<\/li>\n\n\n\n<li>You can choose which geographic areas you want to appear in.<\/li>\n\n\n\n<li>You get a top spot on Google with the snap of a finger!<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Drawbacks of search ads<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yes, <a href=\"https:\/\/morningtrain.dk\/en\/cpc-what-is-it-and-what-do-you-need-it-for\/\" type=\"post\" id=\"63837\">you pay per click<\/a>. It is an auction\u2014so the more people are willing to pay for your keyword, the more expensive it becomes for you. In extreme cases, the price can reach DKK 180 per click, so make sure you are not buying irrelevant traffic.  <\/li>\n\n\n\n<li>To <a href=\"https:\/\/medium.com\/@dineshsem\/what-all-you-need-to-do-to-reduce-high-cost-per-click-in-adwords-79f895c7563a\" target=\"_blank\" rel=\"noopener noreferrer\">master Google\u2019s search ads<\/a> requires a combination of technical savvy, copywriting skills, and a statistical mindset. In other words: setting up search ads and entering your credit card details is not, in itself, a profitable solution. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"display\"><strong>Display banners<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Display banners are graphic ads that appear in the ad placements Google has purchased across millions of websites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Almost everywhere you see banners, they come from Google Ads. You can recognise them by the small blue icon in one of the corners. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Display banners come in many sizes. You can see the list <a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722096?hl=en\">here<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ad creative in a display banner is a static image (a graphic), a GIF, or a short animation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In display advertising, you target either by creating an audience based on their behaviour on your website (via <a href=\"https:\/\/morningtrain.dk\/en\/what-is-google-analytics\/\" type=\"post\" id=\"63797\">Google Analytics<\/a>), by selecting a predefined audience, or by choosing which pages you specifically want to appear on.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"158\" height=\"300\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/displayannonce-158x300.png\" alt=\"\" class=\"wp-image-63685\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/displayannonce-158x300.png 158w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/displayannonce.png 253w\" sizes=\"(max-width: 158px) 100vw, 158px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Benefits of display ads<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You pay per 1,000 impressions, and it is usually so low that it is measured in \u00f8re.<\/li>\n\n\n\n<li>You get an enormous reach because you can reach people across websites.<\/li>\n\n\n\n<li>You can choose which geographic areas you want to appear in.<\/li>\n\n\n\n<li>It is possible to appear on your target audience\u2019s favourite websites.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Drawbacks of display ads<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Display ads primarily have branding value, so it is difficult to gauge performance, as very few people actually click on banners.<\/li>\n\n\n\n<li>At times, you will get a lot of bot traffic via display ads.<\/li>\n\n\n\n<li>It is a prerequisite that you can produce graphic content. Without it, you unfortunately will not get anywhere. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"youtube\"><strong>YouTube ads<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span lang=\"DA\">Yes, that is correct!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span lang=\"DA\">Google Ads gives you access to ads on YouTube.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span lang=\"DA\">You probably know those ads that play right before a video. Some can be skipped\u2014others cannot. It depends on the length of the ad and whether it can be set up as \u201cunskippable\u201d.  <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span lang=\"DA\">YouTube also allows ads in its search results. YouTube is, by nature, a search engine just like Google\u2014only for video content. This means you can place ads in the search results, and just like with search ads, the key word is <i>relevance<\/i>. In other words, you cannot just throw an ad for bicycles into a search about website development.   <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"418\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2020\/11\/youtube-annonce-1024x418.jpg\" alt=\"Example of a YouTube ad\" class=\"wp-image-21747\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2020\/11\/youtube-annonce-1024x418.jpg 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2020\/11\/youtube-annonce-300x122.jpg 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2020\/11\/youtube-annonce.jpg 1379w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Benefits of YouTube ads<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There are hardly any cheaper <a href=\"https:\/\/morningtrain.dk\/en\/the-marketing-dictionary\/#impressions\">views<\/a> for video ads.<\/li>\n\n\n\n<li>Setup is easy: you simply insert the link to your video and fill in two fields, and you are good to go.<\/li>\n\n\n\n<li>You can choose which geographic areas you want to appear in.<\/li>\n\n\n\n<li>You can target very specific audiences (everything from what they search for to their interests).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Drawbacks of YouTube ads<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you do not know how to exclude audiences, children will account for 50% of your views.<\/li>\n\n\n\n<li>It requires high-quality video content to be effective at all.<\/li>\n\n\n\n<li>It is first and foremost a branding tool, so it is difficult to gauge performance, as very few people actually click on the videos.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"shopping\"><strong>Google Shopping Ads<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Do you run an online shop?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then I hope you have come across ads in Google Shopping. If not, now is the time to pay attention. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopping ads also appear in Google\u2019s search results, but <strong>ABOVE<\/strong> the search ads and the organic results. In other words, they are the first ads the searcher is exposed to. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just like with search ads, the ads are triggered by keywords\u2014but not by keywords you \u201cchoose\u201d yourself. The keywords in Google Shopping ads are the words in the product names. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Shopping ads show the user a product image, a price, and the brand\u2014before they click.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This may be the factor that makes Google Shopping advertising most interesting. By presenting the user with almost all the information before they click, you are less likely to get irrelevant traffic. Did I mention that here, too, you only pay per click? \ud83d\ude09<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1020\" height=\"414\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Shopping-annoncer-eksempel.png\" alt=\"\" class=\"wp-image-63688\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Shopping-annoncer-eksempel.png 1020w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/01\/Shopping-annoncer-eksempel-300x122.png 300w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Benefits of ads in Google Shopping<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You only pay per click.<\/li>\n\n\n\n<li>Traffic from this type of ad has some of the highest conversion rates.<\/li>\n\n\n\n<li>You can get low <a href=\"https:\/\/morningtrain.dk\/en\/what-is-ppc\/\" type=\"post\" id=\"63883\">cost-per-click<\/a> compared to search ads.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Drawbacks of ads in Google Shopping<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Because you provide so much information to users upfront, fewer people click on the ads. Therefore, click-through rates are more often lower in Google Shopping than in search ads. <\/li>\n\n\n\n<li>It requires a bit more technical savvy to optimise ads in Google Shopping.<\/li>\n\n\n\n<li>It is 100% Google that decides whether product ads are shown.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Google AdWords = Google Ads = Google Advertising<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now there can probably no longer be any doubt about what needs to happen from here:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need to go and play with Google\u2019s advertising tools, and I will not take up any more of your time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"beregner\">I hope you now have a clear understanding of what Google Ads gives you access to.<\/p>\n\n\n<div data-react-class=\"GoogleAds\" data-react-props=\"{&quot;title&quot;:&quot;Hvad b\\u00f8r du investere i Google Ads&quot;,&quot;text&quot;:&quot;Hvad du skal investere i Google Ads, ville jeg definere ud fra dit \\u00f8nskede output. Nedenfor kan du inds\\u00e6tte nogle variabler, og s\\u00e5 fort\\u00e6ller beregneren dig hvad du b\\u00f8r v\\u00e6re villig til at investere, baseret p\\u00e5 nogle tommelfingerregler og mellemregninger.&quot;,&quot;labels&quot;:{&quot;customer_value&quot;:&quot;Hvad er en kunde v\\u00e6rd i gns. (\\u00e5r 1)?&quot;,&quot;lead_to_customer&quot;:&quot;Konverteringsraten fra leads til kunde&quot;,&quot;visitor_to_lead&quot;:&quot;Konverteringsraten fra bes\\u00f8gende til lead&quot;,&quot;desired_customers&quot;:&quot;Hvor mange nye kunder \\u00f8nsker du pr. \\u00e5r?&quot;,&quot;cta&quot;:&quot;Beregn&quot;,&quot;result&quot;:&quot;Resultat&quot;},&quot;suffixes&quot;:{&quot;customer_value&quot;:&quot;kr&quot;,&quot;lead_to_customer&quot;:&quot;%&quot;,&quot;visitor_to_lead&quot;:&quot;%&quot;,&quot;desired_customers&quot;:&quot;stk.&quot;},&quot;errorLabels&quot;:{&quot;customer_value&quot;:&quot;Kundev\\u00e6rdi er p\\u00e5kr\\u00e6vet&quot;,&quot;lead_to_customer&quot;:&quot;Konverteringsrate er p\\u00e5kr\\u00e6vet&quot;,&quot;visitor_to_lead&quot;:&quot;Konverteringsrate er p\\u00e5kr\\u00e6vet&quot;,&quot;desired_customers&quot;:&quot;Antal kunder er p\\u00e5kr\\u00e6vet&quot;},&quot;resultLabels&quot;:{&quot;investment&quot;:&quot;Du b\\u00f8r investere f\\u00f8lgende i Google Ads pr. \\u00e5r&quot;,&quot;revenue&quot;:&quot;Estimeret oms\\u00e6tning fra indsats&quot;},&quot;resultSuffixes&quot;:{&quot;investment&quot;:&quot;kr pr. \\u00e5r&quot;,&quot;revenue&quot;:&quot;kr pr. \\u00e5r&quot;},&quot;calculationLabels&quot;:{&quot;toggle&quot;:&quot;Se beregningen her&quot;},&quot;calculationFields&quot;:{&quot;leadValue&quot;:&quot;Gns. leadv\\u00e6rdi&quot;,&quot;clickValue&quot;:&quot;Gns. klikv\\u00e6rdi&quot;,&quot;leadsPerYear&quot;:&quot;Antal leads pr. \\u00e5r&quot;,&quot;acquisition_costs&quot;:&quot;Anskaffelsesomkostninger b\\u00f8r udg\\u00f8re&quot;,&quot;consultant&quot;:&quot;Konsulent&quot;,&quot;adSpend&quot;:&quot;Annoncekroner&quot;}}\">\n    <div class=\"mt-google-ads\">\n                    <h3 class=\"mt-google-ads__title\">Hvad b\u00f8r du investere i Google Ads<\/h3>\n                            <p class=\"mt-google-ads__text\">Hvad du skal investere i Google Ads, ville jeg definere ud fra dit \u00f8nskede output. Nedenfor kan du inds\u00e6tte nogle variabler, og s\u00e5 fort\u00e6ller beregneren dig hvad du b\u00f8r v\u00e6re villig til at investere, baseret p\u00e5 nogle tommelfingerregler og mellemregninger.<\/p>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> The calculator is based solely on B2B companies and on search ads.<\/p>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p><strong>Google Ads is <a href=\"https:\/\/morningtrain.dk\/en\/what-is-google\/hvad-er-google-2\/\">Google\u2019s<\/a> advertising tool, which makes marketing on Google\u2019s products accessible to everyday marketers and agencies.<\/strong> This <a href=\"https:\/\/morningtrain.dk\/en\/the-marketing-dictionary\/#marketingkanal\">marketing channel<\/a> has a wide reach and is effective at driving purchase-intent traffic to your site. Google Ads was previously known as Google AdWords and changed its name in July 2018. <\/p>\n","protected":false},"author":2,"featured_media":68761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[390],"tags":[392,404],"class_list":["post-68760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","tag-google","tag-google-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Google Ads? | Morningtrain<\/title>\n<meta name=\"description\" content=\"Google Ads, advertising, or AdWords? Read our thesis on why Google Ads changed its name, and get an overview of what Google Ads includes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morningtrain.dk\/en\/what-is-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Google Ads? | Morningtrain\" \/>\n<meta property=\"og:description\" content=\"Google Ads, advertising, or AdWords? 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