{"id":68766,"date":"2020-12-01T07:27:00","date_gmt":"2020-12-01T07:27:00","guid":{"rendered":"https:\/\/morningtrain.dk\/do-not-let-duplicate-content-kill-your-site\/"},"modified":"2026-04-21T06:36:50","modified_gmt":"2026-04-21T06:36:50","slug":"do-not-let-duplicate-content-kill-your-site","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/do-not-let-duplicate-content-kill-your-site\/","title":{"rendered":"Do not let duplicate content kill your site"},"content":{"rendered":"\n

Digitalisering<\/p>

1. december 2020<\/p>

Do not let duplicate content kill your site<\/h1><\/div>

Duplicate content is a major culprit on larger websites. This is especially true for webshops, where there is often content that is relevant on multiple pages. Duplicate content is, in itself, quite simple. Google wants the content to be unique on each of your subpages. <\/p><\/div>\n\n

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\n Indhold\n <\/p>\n \n Introduktion\n <\/a>\n \n Hvor h\u00e5rd er straffen\n <\/a>\n \n S\u00e5dan undg\u00e5r du det\n <\/a>\n \n Aldrig mere duplicate\n <\/a>\n <\/div>\n

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Why is duplicate content bad?<\/h2>\n\n\n\n

Google has decided that duplicate content is a bad thing because it is a poor user experience<\/a> to land on a site where all the content is more or less the same. This means that you are in no way helped to understand the website. <\/p>\n\n\n\n

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Just a quick outburst:<\/strong> You probably know the feeling of browsing around a webshop. You end up finding a couple of variants of a product that might be interesting, but wait… You struggle to see the differences and get an overview of the pros and cons of each product because the webshop has, somewhat unambitiously, chosen to reuse the same descriptions everywhere it seemed to make sense. <\/p>\n\n\n\n

So you are left with four products that seemingly are exactly the same. But in the images the products look different, and the price range is wide too. Conclusion: You have no idea which variant to choose. <\/p>\n\n\n\n

Nets has conducted a study showing that 14% leave a webshop due to a lack of relevant information. So it cannot be only yours truly who experiences this. <\/p>\n<\/div><\/div><\/div>\n\n\n\n

*back to the thread*<\/strong><\/p>\n\n\n\n

This poor user experience<\/a> therefore underpins the idea that you must not have duplicate content on your website.<\/p>\n\n\n\n

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How severe is the penalty for duplicate content?<\/h2>\n\n\n\n

You are not explicitly \u201cpenalized\u201d by Google for using duplicate content, but you risk losing a significant share of conversions.<\/p>\n\n\n\n

When you use duplicate content, it is likely that your pages will not rank in Google at all, because no value is attributed to the content. And that is regardless of how many tags you add keywords to, or how many backlinks<\/a> point back to the page. <\/p>\n\n\n\n

In other words, you risk duplicate content slowing down the results of your overall SEO<\/a> efforts\u2026 OUCH!<\/p>\n\n\n\n

In addition, there is a high risk that Google indexes<\/a> the wrong page for your keyword<\/a>. Because if the same texts appear on several different pages, Google cannot know which one to choose to rank in the search results. <\/p>\n\n\n\n

The problem really arose when Google decided to:<\/strong><\/p>\n\n\n\n

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  1. Spend milliseconds on each website<\/li>\n\n\n\n
  2. That a domain can only have one (or at most two) pages shown in a search result<\/li>\n<\/ol>\n\n\n\n

    So Google has milliseconds to identify the page that is relevant for the keyword. What are the chances that Google<\/a> guesses right on its own? If you are thinking that the chance is vanishingly small\u2014yes, you have hit the nail on the head, dear reader. <\/p>\n\n\n\n

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    How to avoid duplicate content<\/h2>\n\n\n\n

    Technically, the simple solution is to ensure that each page\u2019s content is at least 70% unique. Put another way: 30% of the content<\/a> may be reused. <\/p>\n\n\n\n

    But this solution certainly does not work for webshops with thousands of products and product variants.<\/p>\n\n\n\n

    On such pages, you will find that some texts are simply the same\u2014for example, when each product page describes the same shipping terms, return policy, or similar. Rewriting that type of content thousands of times is a rather uninteresting task. <\/p>\n\n\n\n

    Instead, we have some technical tricks that help you, your copywriter, and Google.<\/p>\n\n\n\n

    We will cover the following:<\/strong><\/p>\n\n\n\n