{"id":68805,"date":"2020-02-24T08:23:00","date_gmt":"2020-02-24T08:23:00","guid":{"rendered":"https:\/\/morningtrain.dk\/3-hacks-to-boost-your-conversion-rate-by-10-in-10-minutes\/"},"modified":"2026-04-29T13:31:46","modified_gmt":"2026-04-29T13:31:46","slug":"3-hacks-to-boost-your-conversion-rate-by-10-in-10-minutes","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/3-hacks-to-boost-your-conversion-rate-by-10-in-10-minutes\/","title":{"rendered":"3 hacks to boost your conversion rate by 10% in 10 minutes"},"content":{"rendered":"
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Lead generation<\/p>\n

\n 24. February 2020 <\/p>\n

3 hacks to boost your conversion rate by 10% in 10 minutes<\/h1>\n <\/div>\n

Do you have a website with a lot of traffic, but nowhere near as many sales as you might hope for? Conversion rate optimization may be the answer for you.Here are 3 practical hacks to increase your website\u2019s conversion rate. <\/p><\/div>

\"\"<\/figure>\n <\/div>\n<\/section>\n\n\n\n
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\n Content\n <\/p>\n \n The 3 hacks\n <\/a>\n \n Pop-ups\n <\/a>\n \n Contact points\n <\/a>\n \n Video material\n <\/a>\n <\/div>\n

\n \n\n

3 simple “hacks” to boost your conversion rate by 10% in 10 minutes:<\/strong><\/p>\n\n\n\n

    \n
  1. Pop-ups for email collection or similar<\/li>\n\n\n\n
  2. Add a point of contact (contact person)<\/li>\n\n\n\n
  3. Use video on the landing page<\/li>\n<\/ol>\n\n\n\n

    If you have a website, you may want more people to fill out a contact form, download an e-book, or make a booking. If, on the other hand, you have an online shop, you may want to increase sales or get more newsletter sign-ups. <\/p>\n\n\n\n

    In short, conversion rate optimization is about getting your visitors to carry out a predefined action that ultimately increases your revenue. Successful conversion work creates greater value for your online marketing and not least your SEO<\/a> efforts because you make better use of the traffic you have on your website.<\/p>\n\n\n\n

    In this blog post, we will give you 3 quick hacks you can implement in 10 minutes that will increase your conversion rate by at least 10%.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    1. Pop-ups for email collection or similar<\/h2>\n\n\n\n

    Our customers and we ourselves have had great success with pop-ups on websites. The conversion rate has increased by adding these pop-ups, and at the same time we do not see a decline in conversions on other parameters.<\/p>\n\n\n\n

    Pop-ups can quickly become a source of irritation, especially if you also have a lot of other noise on your website for example ads, or a chaotic design that is neither simple nor intuitive<\/a>.<\/p>\n\n\n\n

    That is why it is important that the pop-ups on your website are relevant to the visitor and to the page they are on so it is not the same pop-up on every page, but instead varies depending on which page the visitor is on.<\/p>\n\n\n\n

    It is also important that you offer your customers something in your pop-up. This could be an e-book with the season\u2019s biggest trends within your market, or 10% off their first order if they sign up for the newsletter. Newsletter sign-ups have secured our customers 15% more conversions on their website. <\/p>\n\n\n\n

    If you do not like being too pushy by having your website show an automatic pop-up after, for example, 10 seconds, you can easily create a pop-up that only appears when the visitor clicks the button.
    This removes the irritation for the visitor, because they click the button themselves, and there is also a greater likelihood that the visitor will sign up because their interest has already been sparked by clicking.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    2. Add a new point of contact<\/h2>\n\n\n\n

    You should have as many points of contact as possible, because each one appeals to different people and generates different conversions.<\/p>\n\n\n\n

    We find that several of our customers and also some design agencies think it is a bit old-fashioned to have contact forms on a website, but at Morningbound we strongly disagree, because this is actually where we get a great many of our conversions. Which ultimately is what makes your investment in Google Ads<\/a> and SEO efforts pay off.<\/p>\n\n\n\n

    When you have a contact form, you attract different people than if you only have a phone number and an email address. Some people who are not ready to pick up the phone may feel more comfortable writing. <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    When you create a contact form on your website, the fields must be meaningful and meet certain criteria. You do this by having something specific that the enquiry should be about.
    This could, for example, be a pop-up where the visitor, via a contact form, can request to be contacted by you instead of calling themselves where they can receive a non-binding offer or a free trial. It is a clear advantage to have something you can offer the customer that either provides value or makes things easier for them.<\/p>\n\n\n\n

    When a visitor is about to get in touch, it is important that it is clear to her that she is actually contacting a person. Therefore, consider adding a photo of the person in the company who receives these enquiries, so the visitor gets the impression of having a contact person from the very start of the buying process. <\/p>\n\n\n\n

    \n

    The most important thing when creating a contact form is that it remains simple and easy for the visitor. You should exclude any information you do not need. <\/p>\n\n\n\n

    No CVR numbers, gender, or birthdays. What you should ask for is a name, a phone number, and possibly an email address, so you can reach them if they do not answer the phone. <\/p>\n<\/div><\/div><\/div>\n\n\n\n

    You should remove the last field in the contact form where the visitor can type a message. You can do this because you create a contact form where it is clear exactly why someone is contacting you. Make it as easy as possible for the user, and you can always cover the rest once you are in dialogue. <\/p>\n\n\n\n

    3. Video<\/h2>\n\n\n\n

    Video is so popular today that it accounts for 50% of all online traffic. Quite simply, people are lazy, and they prefer watching to reading because the human brain is far better at interpreting images and sound than the written word.
    We remember 80% of what we see, but only 20% of what we read is stored in the brain.
    Video therefore holds your target audience\u2019s attention longer than any other content.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Video captures your audience, can potentially improve your SEO, and takes your brand to the next level.<\/p>\n\n\n\n

    Adding video gives you a 10x greater chance that your target audience will engage with your content.<\/p>\n\n\n\n

    With video, you can show who you are and what you stand for. It creates trust and credibility with your audience. <\/p>\n\n\n\n

    More and more people watch video when they are on the go for example while waiting for the morning train.
    This makes it possible to reach your target audience when they are most receptive because they are not busy with lots of other things.<\/p>\n\n\n\n

    70% of professionals in the marketing industry say that the video conversion rate is far higher than any other marketing content.
    85% say they would like to see more videos from companies.<\/p>\n\n\n\n

    But how can video increase the conversion rate on your website?<\/p>\n\n\n\n

    If you have a video on your website, your visitors will stay on your website longer. This can both improve your SEO and give you up to a 52x greater chance of ranking on the first page of Google\u2019s results.
    But video is also a very effective hack to increase your conversion rate by up to 80% on landing pages.
    On average, 65% of website visitors watch \u00be of a video. However, high view rates require that your video is targeted. So it is better to create several 30-second videos, each with its own topic, than one longer video that tries to cover everything.<\/p>\n\n\n\n

    Remember to add a CTA<\/a> in your video preferably as a button with a link, or by mentioning the action you want your viewers to take after watching the video.<\/p>\n\n\n\n

    So if you already have a video that you have used for social media, by all means use it on your website as well.<\/p>\n\n\n\n

    If, on the other hand, you do not have any videos, this is a good investment, as it will both increase your conversion rate and improve your SEO. In addition, video works well for both content marketing<\/a> in blog posts and as branded content on social media. <\/p>\n\n\n <\/div>\n

    \n <\/div>\n <\/div>\n <\/section>\n\n","protected":false},"excerpt":{"rendered":"

    Do you have a website with a lot of traffic, but nowhere near as many sales as you might hope for? Conversion rate optimization<\/a> may be the answer for you.
    Here are 3 practical hacks to increase your website\u2019s conversion rate.<\/p>\n","protected":false},"author":2,"featured_media":70539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[390,396],"tags":[410,536],"class_list":["post-68805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","category-data-insights","tag-cro","tag-lead-generation"],"acf":[],"yoast_head":"\n3 hacks to boost your conversion rate by 10% in 10 minutes<\/title>\n<meta name=\"description\" content=\"Do you have a website with a lot of traffic, but not as many sales as you might hope for? 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