{"id":73028,"date":"2026-08-04T12:48:54","date_gmt":"2026-08-04T12:48:54","guid":{"rendered":"https:\/\/morningtrain.dk\/chat-with-your-data-instead-of-searching-through-ga4-and-other-data-sources\/"},"modified":"2026-08-04T13:05:45","modified_gmt":"2026-08-04T13:05:45","slug":"chat-with-your-data-instead-of-searching-through-ga4-and-other-data-sources","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/chat-with-your-data-instead-of-searching-through-ga4-and-other-data-sources\/","title":{"rendered":"Chat with your data instead of searching through GA4 and other data sources"},"content":{"rendered":"<section class=\"mt-blog-post-cover wp-block-mt-blog-post-cover\">\n    <div class=\"mt-blog-post-cover__inner page-container\">\n        <div class=\"mt-blog-post-cover__text-container\">\n                                                <p class=\"mt-blog-post-cover__tagline tagline\">AI<\/p>\n                                                    <p class=\"mt-blog-post-cover__date\">\n                        4. August 2026                    <\/p>\n                                                        <h1 class=\"mt-blog-post-cover__title\">Chat with your data instead of searching through GA4 and other data sources<\/h1>\n                    <\/div>\n        <div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Most people in a marketing role collect data, but honestly don\u2019t know where to look to find answers to questions about, for example, performance or optimisation opportunities. Now it\u2019s possible to chat with your data and get better advice &#8211; fast. <\/p><\/div><figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1248\" height=\"720\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Chat-with-your-data-instead-of-searching-through-GA4-and-other-data-sources.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Chat-with-your-data-instead-of-searching-through-GA4-and-other-data-sources.png 1248w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Chat-with-your-data-instead-of-searching-through-GA4-and-other-data-sources-300x173.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Chat-with-your-data-instead-of-searching-through-GA4-and-other-data-sources-1024x591.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Chat-with-your-data-instead-of-searching-through-GA4-and-other-data-sources-768x443.png 768w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/figure>\n    <\/div>\n<\/section>\n\n\n<section\n    class=\"mt-blog-post-content mt-blog-post-content--has-table-of-contents mtSpacing-top-none mtSpacing-bottom-medium\"\n>\n    <div class=\"mt-blog-post-content__inner page-container\">\n        <div class=\"mt-blog-post-content__table-of-contents\">\n                                                <p class=\"mt-blog-post-content__table-of-contents-title\">\n                        Content\n                    <\/p>\n                                                    <a\n                        href=\"#intro\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Introduction\n                    <\/a>\n                                    <a\n                        href=\"#hvem\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Who should do this\n                    <\/a>\n                                    <a\n                        href=\"#rigtigt\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        What makes you hit the mark\n                    <\/a>\n                                    <a\n                        href=\"#adgang\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        How to do it\n                    <\/a>\n                                    <a\n                        href=\"#opmaerksomhedspunkt\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Point to note\n                    <\/a>\n                                    <a\n                        href=\"#anbefaling\"\n                        class=\"mt-blog-post-content__table-of-contents-item\"\n                    >\n                        Our recommendation\n                    <\/a>\n                                  <\/div>\n        <div class=\"mt-blog-post-content__items\">\n                            \n\n<h2 class=\"wp-block-heading\" id=\"intro\">Introduction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You know the scenario: <a href=\"https:\/\/morningtrain.dk\/en\/meet-ga4-your-new-best-data-friend\/\" type=\"post\" id=\"63721\">GA4<\/a> in one tab, <a href=\"https:\/\/morningtrain.dk\/en\/what-is-google-ads\/\" type=\"post\" id=\"63683\">Google Ads<\/a> in another, Meta Business Suite in a third and an hour later you still don\u2019t have the answer to the simple question your boss asked before lunch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine instead that you simply type the question the way you\u2019d ask a colleague: <strong>&#8220;Which channel gave us the most qualified leads last quarter?&#8221;<\/strong> and get the answer immediately, pulled directly from your own numbers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s what it means to chat with your data. Not yet another dashboard you need to learn to navigate, but access to data you already have without having to log in to five places to piece together the full picture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a smart solution where, via Windsor.ai, you can send data into Claude, so you can ask questions about your data and get answers so you don\u2019t have to go searching.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1619\" height=\"971\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Chat-with-data-with-claude.png\" alt=\"\" class=\"wp-image-73047\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Chat-with-data-with-claude.png 1619w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Chat-with-data-with-claude-300x180.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Chat-with-data-with-claude-1024x614.png 1024w\" sizes=\"(max-width: 1619px) 100vw, 1619px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What it actually changes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>One place to ask, instead of five places to search.<\/strong> You ask the question in plain English, and the answer is compiled across Google Ads, Meta, LinkedIn, GA4, <a href=\"https:\/\/morningtrain.dk\/en\/what-is-google-search-console-and-why-should-you-care\/\" type=\"post\" id=\"63767\">Search Console<\/a> and a wide range of other sources without you having to jump between platforms yourself.<\/li>\n\n\n\n<li><strong>Cross-disciplinary data analysis<\/strong> where data about behaviour across devices can be analysed and compared. This is almost the most valuable part, because your channels don\u2019t work in a vacuum. <\/li>\n\n\n\n<li><strong>Answers immediately, not after an export sheet.<\/strong> No CSV exports, no copy-pasting between spreadsheets. You ask, and the numbers are ready in the chat. <\/li>\n\n\n\n<li><strong>Insights, not just numbers.<\/strong> You can ask for a comparison between periods, identify the channel driving the most <a href=\"https:\/\/morningtrain.dk\/en\/what-are-leads\/\" type=\"post\" id=\"63090\">qualified leads<\/a>, or analyse where spend isn\u2019t turning into conversions instead of having to sit and calculate it yourself.<\/li>\n\n\n\n<li><strong>A face behind the numbers, not just click counts.<\/strong> You can connect audience data with performance numbers, so you don\u2019t just see <em>how many<\/em> clicked a keyword, but also <em>who<\/em> they likely are and therefore whether it\u2019s actually the right people finding you (more on that below).<\/li>\n\n\n\n<li><strong>Concrete action points<\/strong> instead of just insights. You can suddenly get to optimisation opportunities faster ones you can spend time executing, rather than analysing your way to them.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In short: you spend your time acting on answers, instead of looking for them.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"1536\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Search-terms-recommodation-with-Claude.png\" alt=\"\" class=\"wp-image-73049\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Search-terms-recommodation-with-Claude.png 1024w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Search-terms-recommodation-with-Claude-200x300.png 200w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Search-terms-recommodation-with-Claude-683x1024.png 683w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hvem\">Who should do this<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">EVERYONE!!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You should keep doing what you usually do if you:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Love digging around in GA4<\/li>\n\n\n\n<li>Prefer to spend a long time getting qualitative perspectives on your data<\/li>\n\n\n\n<li>Don\u2019t want to compare data from different platforms<\/li>\n\n\n\n<li>Want to work faster<\/li>\n\n\n\n<li>Aren\u2019t genuinely interested in growing your business<\/li>\n\n\n\n<li>Print things because otherwise you have nothing to laminate<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So yes. Everyone should do this from today \ud83d\ude01 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"rigtigt\">Two things that determine whether the answers hit the mark<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chatting with your data is only as good as what you tell it along the way. There are two things worth having under control every time you ask. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Say what each channel is supposed to deliver<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The system doesn\u2019t know your strategy unless you say it out loud. If you run LinkedIn Ads to build brand awareness, but only look at leads and conversions, the channel ends up being labelled a failure even though it\u2019s doing exactly what it\u2019s supposed to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve yet to see Claude recommend banner ads if you ask about lead generation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, write something like: <strong>&#8220;LinkedIn is running for brand awareness, not leads evaluate it on reach and video views, not CPA.&#8221;<\/strong> Then the channel is assessed on the right basis, and you avoid shutting down something that actually works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make it a habit to mention the goal per channel every time you ask for a cross-channel analysis.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"941\" height=\"1672\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Strategy-with-claude.png\" alt=\"\" class=\"wp-image-73052\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Strategy-with-claude.png 941w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Strategy-with-claude-169x300.png 169w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Strategy-with-claude-576x1024.png 576w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Ask to include the audience, not just the numbers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What you typically miss in a standard performance overview is <em>who<\/em> is actually on the other end. Google Ads has a tool called <strong>Audience Insights<\/strong> (found under Audience Manager in the shared library), which shows demographic traits and interests of those who click and convert including industry and company size for those interacting with a given campaign or keyword.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask to have that kind of audience data connected with the performance numbers, and ask, for example: <strong>&#8220;Which industry and company size are typically represented among those who click on [keyword]?&#8221;<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That gives a better basis for prioritisation: instead of only seeing click counts and CPA, you get an idea of whether it\u2019s actually decision-makers from your target audience landing on the page or whether the keyword is pulling in the wrong type of visitor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember that these are <a href=\"https:\/\/morningtrain.dk\/en\/what-is-google\/hvad-er-google-2\/\" type=\"post\" id=\"63362\">Google\u2019s<\/a> estimates, not exact job titles use it as a compass, not as a definitive answer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1536\" height=\"795\" src=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Audience-insights-til-claude-1.png\" alt=\"\" class=\"wp-image-73014\" srcset=\"https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Audience-insights-til-claude-1.png 1536w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Audience-insights-til-claude-1-300x155.png 300w, https:\/\/morningtrain.dk\/wp-content\/uploads\/2026\/08\/Audience-insights-til-claude-1-1024x530.png 1024w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"adgang\">How to access your own data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It doesn\u2019t require development or a data specialist to get started. Windsor.ai is a free shortcut that connects your channels and makes them available to ask about in just a few minutes:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Create an overview of organic search traffic and paid traffic to our homepage last quarter.&#8221;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create a Windsor.ai account and connect your data sources<\/strong> at <a href=\"https:\/\/onboard.windsor.ai\/\">onboard.windsor.ai<\/a>. Choose the platforms you use for example Google Ads, Meta Ads, GA4, LinkedIn or Search Console. You don\u2019t need to select specific data fields yourself; they\u2019re made available automatically.<\/li>\n\n\n\n<li><strong>Add the Windsor.ai connector in Claude<\/strong> under Settings \u2192 connectors, and click &#8220;Connect&#8221;.<\/li>\n\n\n\n<li><strong>Approve access<\/strong> by logging in with your Windsor.ai account. Feel free to choose &#8220;Always allow&#8221;, so you don\u2019t have to approve it again every time you open a new chat. <\/li>\n\n\n\n<li><strong>Start a new chat and ask away.<\/strong> Some examples to get started:\n<ul class=\"wp-block-list\">\n<li>&#8220;Compare our leads from Google Ads and LinkedIn over the last 30 days which channel delivers the best CPA?&#8221;<\/li>\n\n\n\n<li>&#8220;Which campaigns have spent money without conversions in the last month?&#8221;<\/li>\n\n\n\n<li>&#8220;Create an overview of organic search traffic and paid traffic to our homepage last quarter.&#8221;<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"opmaerksomhedspunkt\">One thing you should be aware of<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Windsor.ai\u2019s connector can not only <em>read<\/em> data; in certain setups it can also <em>write<\/em> i.e., start campaigns, pause them, or adjust budgets directly from the chat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s a strength if you want to act on the insights immediately, but it also means you need to be present when you ask for changes to live campaigns not only when you ask about numbers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Always check which permissions you approve during setup, and only choose write access if you genuinely need it.<\/p>\n\n\n\n<div class=\"wp-block-mt-blog-post-text-box mt-blog-post-text-box\"><div class=\"mt-blog-post-text-box__inner page-container\"><div class=\"mt-blog-post-text-box__box\">\n<p class=\"wp-block-paragraph\">The challenge with write permissions is that you can quickly end up asking an <a href=\"https:\/\/morningtrain.dk\/en\/what-is-an-ai-model\/\" type=\"post\" id=\"60322\">AI<\/a> to change your entire campaign structure or your keywords in Google Ads while researching optimisation opportunities. So that\u2019s something to be mindful of. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anbefaling\">Our recommendation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re responsible for marketing and already juggling multiple channels without one central place to ask, this is your shortcut to answers not yet another tool on top of the others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Set it up once, remember to mention goals and audience along the way, and spend the next ten minutes asking the questions you normally spend a whole morning trying to find answers to.<\/p>\n\n\n                                            <\/div>\n        <div class=\"mt-blog-post-content__small-related-posts\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Most people in a marketing role collect data, but honestly don\u2019t know where to look to find answers to questions about, for example, performance or optimisation opportunities. Now it\u2019s possible to chat with your data and get better advice &#8211; fast.<\/p>\n","protected":false},"author":2,"featured_media":73044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[385,396],"tags":[],"class_list":["post-73028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-data-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chat with your data instead of searching through GA4 and other data sources - Morningtrain<\/title>\n<meta name=\"description\" content=\"You can now get more qualified suggestions for optimising your marketing efforts, based on your data via Claude.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morningtrain.dk\/en\/chat-with-your-data-instead-of-searching-through-ga4-and-other-data-sources\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chat with your data instead of searching through GA4 and other data sources - 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