{"id":75104,"date":"2026-09-30T12:43:04","date_gmt":"2026-09-30T12:43:04","guid":{"rendered":"https:\/\/morningtrain.dk\/indexnow-a-small-technical-effort-that-helps-ai-find-your-latest-content\/"},"modified":"2026-10-01T13:00:03","modified_gmt":"2026-10-01T13:00:03","slug":"indexnow-a-small-technical-effort-that-helps-ai-find-your-latest-content","status":"publish","type":"post","link":"https:\/\/morningtrain.dk\/en\/indexnow-a-small-technical-effort-that-helps-ai-find-your-latest-content\/","title":{"rendered":"IndexNow: A small technical effort that helps AI find your latest content"},"content":{"rendered":"
\n
\n
\n

AI<\/p>\n

\n 30. September 2026 <\/p>\n

IndexNow: A small technical effort that helps AI find your latest content<\/h1>\n <\/div>\n

IndexNow notifies search engines when content on your website is created, updated, or deleted. This can help your latest content get discovered faster\u2014also by AI services that use search engines as a source. <\/p><\/div>

\"\"<\/figure>\n <\/div>\n<\/section>\n\n\n\n
\n
\n

\n Indhold\n <\/p>\n \n Why should you know about IndexNow?\n <\/a>\n \n What is IndexNow?\n <\/a>\n \n That is why IndexNow is also relevant for AI\n <\/a>\n \n Also relevant if you primarily sell in Denmark\n <\/a>\n \n What you get with IndexNow\n <\/a>\n \n What it takes\n <\/a>\n \n IndexNow isn\u2019t enough on its own\n <\/a>\n <\/div>\n

\n \n\n

Why should you know about IndexNow?<\/h2>\n\n\n\n

In our analysis of more than 20,000 sessions<\/a>, we compared September 2025\u2013February 2026<\/em> with March\u2013August 2026.<\/em> Here, traffic from AI services grew by 66%, while conversions from AI traffic increased by 174%. At the same time, the conversion rate rose from 3.06% to 5.04%. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

AI traffic still makes up only a small share of total traffic. But it is growing\u2014and it converts better. <\/p>\n\n\n\n

That makes it relevant to look at the technical measures that can help search engines and AI services find the latest version of your content. One of them is IndexNow. Like structured data, FAQs, and external mentions, IndexNow is a small effort that makes it easier for AI services to use your content. The difference is that you only need to set it up once, and then it works for you every time you update the site.<\/strong><\/p>\n\n\n\n

\nSee why you should prioritise SEO\/GEO<\/span><\/a>\n<\/div>\n\n\n\n

What is IndexNow?<\/h2>\n\n\n\n

If you are familiar with sitemaps from Google Search Console, IndexNow is relatively easy to understand.<\/p>\n\n\n\n

A sitemap helps Google find the pages on your website. IndexNow does something similar for the search engines Bing, Yandex, and other participating search engines. The difference is that IndexNow automatically notifies them when your business creates, updates, or deletes a page. <\/p>\n\n\n\n

So the search engines do not first have to discover on their own that something has changed on your website.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

That is why IndexNow is also relevant for AI<\/h2>\n\n\n\n

Microsoft\u2019s AI assistant Copilot uses Bing to retrieve up-to-date information from the web. ChatGPT\u2019s web search uses multiple sources and search providers, including Bing. The same applies to a number of search engines such as Yahoo, MSN, DuckDuckGo, Ecosia, and Qwant, which fully or partly source their results from Bing. A single notification via IndexNow therefore reaches far beyond Bing itself. <\/p>\n\n\n\n

When Bing is notified of new or updated content, AI assistants can therefore respond faster based on the current version of your website instead of an outdated one.<\/p>\n\n\n\n

IndexNow does not ensure that you are mentioned, but it gives you better conditions for it.<\/p>\n\n\n\n

What you get with IndexNow<\/h2>\n\n\n\n
    \n
  1. When you publish a new product page, case, campaign page, or article, the participating search engines are notified the same day. They do not first have to come by and discover the change themselves. <\/li>\n\n\n\n
  2. If you change prices, delivery times, product specifications, or stock status, the search engines are also notified. That means fewer people see outdated prices and offers. <\/li>\n\n\n\n
  3. When a product is discontinued, or you delete a page, the page disappears from the search results faster. This means fewer customers land on an error page. <\/li>\n\n\n\n
  4. Because the search engines are told exactly which pages have changed, they do not need to crawl your entire site to find the changes. This results in fewer unnecessary visits from their bots and a more stable site. <\/li>\n<\/ol>\n\n\n\n