Design & web development

Custom-developed B2b Webshop with Sublime UX

Ultima K designs, distributes, and manufactures quality fixtures and furniture for businesses, schools, and daycare centers with a focus on quality, functionality, and sustainability.

We have developed a B2B webshop that meets their customers’ needs and simplifies the purchasing process.

Problem

Ultima K approached us because their previous webshop had become outdated both visually and functionally, and they wanted a new solution that could enhance the customer journey, create a consistent visual experience, and increase conversions.

Plan

We started the project with a design and analysis workshop to find a design that matched Ultima K’s brand identity, as well as a sitemap that accommodated their various customers’ purchasing journeys.

Result

Ultima K’s new B2B webshop is flexible and scalable, allowing it to expand in line with the business’s growth. The webshop now reflects their high quality standards and supports their sales and marketing efforts, while also creating an inspiring and engaging experience for customers.

The Result

Inspiration and user-friendliness combined in one webshop solution

The new webshop features improved category pages and product views, making it easy for customers to find and order products that match their needs. In addition, customers can request access to documentation and materials. This ensures that customers always have relevant and up-to-date information available.

The webshop is also built in an intuitive CMS, making it easy to maintain. For example, they can easily update with featured cases that provide inspiration on how their products can be used in different environments.

See the webshop solution

The Process and Collaboration

How we created a flexible and scalable webshop for Ultima K

To meet Ultima K’s needs, we proposed building the webshop in WordPress with WooCommerce, providing a flexible and scalable solution.

The project began with a design and analysis workshop, where we jointly defined the design direction, sitemap, and content. With rounded design elements and reusable components, the solution became both visually cohesive and easy to maintain.

The webshop was developed in sprints, allowing us to implement Ultima K’s feedback continuously and ensure the solution was tailored to their desires.

The collaboration was characterized by a strong focus on dialogue and flexibility throughout the project.