The typical signs that it makes sense for your company (applies only to product companies):

• Many manual orders and a lot of time spent on order handling
• Customer-specific prices that need to be administered
• You have a rich ERP or PIM that does not talk to your website
• Your customers demand more information, the possibility of easy reorders, customer benefits, price lists and the like
• You spend a lot of time distributing information to the dealer network
• Sales lacks qualified leads and subjects that they can process.

Because we have most of the components and logic to build the most common webshop systems in place, so we don’t start from scratch, what drives complexity and price the most is the following:

1) Desire for integration with ERP and PIM

• Is your ERP or PIM supplier available and what are their processes?

• Is the API for the systems sufficient and well-documented? Maybe they need to be built, or the API can’t do what you want. This means that we have to build an application that lies between the webshop and your ERP, which enriches or otherwise processes your data between the webshop and ERP.

2) Development of admin software in the webshop

We would always recommend that you get a webshop that retrieves and sends data to other systems, which then administer the business process itself. These can be solutions such as:

• Warehouse management
• Accounting
• Shipping and shipping

If you want this to be built into the webshop solution, as I said, it must first be developed. It is a large custom development that gives rise to a lot of complexity and increases the price.

3) Advanced business logic

If you have unique ways of calculating customer-specific prices, different shipping in different zones, a pricing structure that is different in the markets you are in, etc. All of this is something that needs to be built uniquely for you.

You don’t make a business by just opening a B2B webshop. If the following applies, then we would not recommend you invest in a webshop:

Your products are custom-made solutions
Instead, show cases or examples on your website.

Customers have not shown interest in ‘self-service’
If there is no demand for being able to service themselves, or get more information without having to talk to you, then I would think about who I buy a webshop for.

You cannot allocate resources internally
A webshop requires maintenance, and requires that you use it in your marketing. So if the plan is just to set it up and then it generates sales – then we would not recommend the investment. The majority of B2B webshops function as an extension of your sales department, where we give customers more opportunities to show buying signals and the like – all of which gives sales something to work on.

The webshop does not directly support a strategic direction
Our experience is that investments in IT solutions fail if they stem from something you “want to do”, or “you can see others doing” or anything else that is not based on a strategic direction that has been set.

Yes! All our solutions and products are delivered with out-of-the-box integrations for a wide range of popular apps and platforms—covering everything from marketing and sales to bookkeeping and inventory management. For example, you can easily connect your contact form to Salesforce, Pipedrive or Microsoft Dynamics, so all your data is synced automatically.

We employ custom developers, so we can code highly complex solutions, and our so-called Morningsuite solutions mean we have many features and logic we can build on, allowing us to build 80%~ of the site faster – so you do not pay for us to reinvent everything from scratch.

This way, we reach the part of your project that requires heavy, bespoke solutions from scratch faster and with a smaller budget. You get a transparent fixed price and a scalable CMS, so you are not locked in as your business grows. The process is optimised to deliver results quickly, while still allowing you to tailor design and features as needed.

Because you don’t just buy a theme – you get a stable, thoroughly tested, scalable platform built to drive your business forward, where we can add all the business logic into the solution you want.

We build much more than a nice surface. It’s a powerful layer of custom-developed modules, integrations and security created for B2B companies with ambitious growth goals.

What do you get – and what do you miss out on?

• Experts in B2B-UX, SEO, design and backend development – ​​so you don’t have to navigate complex technical choices yourself.

• Lead-generating and business-focused modules – so your website becomes an active sales channel, not just a business card.

• Reliable WordPress solution with full integration freedom – CRM, accounting, marketing platforms? We ensure that it all works together.

• A streamlined process with clear milestones and transparent budgeting – so you know what you’re getting and when you’re getting it.

When you choose a standard theme for a few hundred kroner, there is no strategy, optimization or scalability included. You are responsible for design adjustments, technical adjustments and performance optimization yourself – and this often ends up costing both more time and more money in the end.

Our solution is designed to grow with your business, without you being stuck in an inflexible template.

For comparison, WordPress VIP starts at $25,000 annually – and that’s just for the infrastructure. With our solution, you get a complete solution that provides value from day one.