b2b webshop and dealer portal

New B2B Webshop and Dealer Portal for +1,200 Customers

Exodraft, located on the outskirts of Odense, found that their sales departments spent a significant amount of time manually creating customer orders and updating product data. With their new B2B webshop and dealer portal, much of this has been automated — allowing them to use their time more productively.

Problem

Exodraft found that their sales departments spent a lot of manual time processing customer orders and updating product data. In addition, the manual process increased the risk of human error. That’s why they wanted our help developing a dealer portal that could automate updates to prices, products, stock levels, currencies, and customer discounts.

Plan

Based on close dialogue with Exodraft’s IT and sales departments, we planned to develop a Laravel-based B2B dealer portal with full integration to Navision 2017. The portal would automate order transfers, improve the customer experience for their more than 1,200 customers, and reduce the manual workload — and therefore internal costs.

Result

Exodraft got a fully integrated B2B webshop and dealer portal, ensuring automated updates of all relevant data from Navision 2017. Expected annual cost savings are between DKK 210,000–420,000, and customer satisfaction has improved thanks to faster and more reliable transactions.

Results

Scalable and future-proof
solution with ERP integration

Improved customer experience for more than

1200

customers

Expected annual cost savings of up to

420.000

DKK

By creating an automated synchronization of prices, stock levels, and currencies from Navision 2017, we made it possible for each customer to see their specific prices in their preferred currency. This has improved the user experience and reduced pricing errors.

With the new dealer portal, we have ensured Exodraft a scalable and future-proof solution that removes administrative work from the sales team. The automatic synchronization has eliminated almost all manual data entry, freeing up resources for other value-creating activities and reducing internal costs by an expected DKK 210,000–420,000.

The dealer portal requires login, but you can see their website here, which we developed.

Collaboration

A collaboration characterized by
close dialogue

The collaboration between Exodraft and Morningtrain has, as always, gone really well.

It was a collaboration characterized by close dialogue with Exodraft’s IT and sales departments, giving our developers the best possible foundation for understanding the challenges they needed to solve.

The dialogue with Exodraft’s IT and sales departments gave us, among other things, an in-depth understanding of their internal processes and needs, and on that basis we were able to tailor the solution to meet their specific requirements.

See how we work with B2B webshops