New visual identity and website

Wencon Got a New Visual Identity and Website

Wencon is located on Funen but has dealers all over the world. They specialize in the repair and maintenance of equipment in the maritime industry and offshore sector. With their epoxy-based products, they offer sustainable solutions that extend the life of critical components for the benefit of both costs and the environment.

We helped them with a new visual identity and a new website that supported it.

Problem

Wencon came to us because they lacked a common thread in their visual material. They wanted to make it uniform and appealing across the entire company. In addition, they needed a new website that supported the new visual identity.

Plan

We started with a workshop focusing on the user flow to analyze their current situation and determine what they wanted in the future. The workshop revealed, among other things, that there was a need for a new structure on the site to improve the customer journey.

Result

The result of our collaboration with Wencon was a renewal of their logo, an icon package, a new design guide, and a new website in accordance with the new visual identity. In addition, we designed a feature where you can click around on a ship to see what the products can be used for in different places on the ship.

The Result

User-friendly website supports new visual identity

Based on the initial workshop, we found out, as mentioned, that there was a need for a new sitemap to improve the customer journey. By having this information from the start, we have had the opportunity to design the new website to ensure the best possible user experience.

In connection with Wencon’s new visual identity and associated design guide, they were introduced to our take on a digital design manual – namely “Morningassets”. Here we have collected all documents, logos, fonts, colors, templates and the like, so it is easy to download and use for everyone across the company.

Collaboration

A collaboration that started with sparring

What started as sparring ended with Wencon choosing us to help them design their new visual identity and develop their website.

In addition, Wencon has gained insight into a new marketing potential through the process, because the new website supports this to a far greater extent than the old one.

All in all, the collaboration with Wencon has been really good, and the many talks prior to the start-up also meant that the process ran smoothly during the course.