Amalie Koblauch
Customer Experience Director
I am in my late 30s, have two kids, and am happily married. I was born and raised in Odense, but spent 13 years in Copenhagen before we moved back to Odense in 2020.
When I am not ensuring well-run projects at Morningtrain, I travel across the country with my oldest child, who does team gymnastics, or I sit at a skate park watching my youngest ride a scooter. Life is what you make of it, and I love my life and prioritize a good balance between family life and my work at Morningtrain.
Successful project collaborations:
I have been involved in a great many projects at Morningtrain through my previous role as Head of SEO.
Therefore, it is difficult to single out specific projects and highlight individual ones. In general, I enjoy ensuring that large development projects establish a solid structure, user journey, and sitemap ahead of an upcoming launch.
In addition, I am also pleased when I can feel that I am making a difference for the client. I have worked with SEO for clients who switched agencies because the deliverables were not sufficient. In those cases, I find it rewarding to contribute our expertise, as well as market analyses and user analyses, to ensure that the desired organic traffic from SEO actually supports the client’s business objectives.
A good workday:
A good workday for me is when all projects are running according to plan, all specialists are happy and have tasks to work on. There must be a good balance between work and social time, as I value social time highly. We spend most of our lives at a workplace, so there should be room for social time, laughter, and hugs.
I am perceived as:
- Positive
- Realistic and outgoing
- Always smiling and always approaching individuals with openness.
- Very helpful and advisory.
- Analytical—not only at work, but in general in life, with people, and with tasks.
- Always solution-oriented rather than focused on limitations.
Fun fact:
- I live in Odense, but regularly travel to Copenhagen every 8 weeks to go to the hairdresser.
Education:
- Bachelor’s degree in International Sales and Marketing Management.
Languages:
- Danish
- English
Career:
- Customer Experience Director – Morningtrain (2024–)
- Head of SEO – Morningtrain (2021–2024)
- SEO Specialist – Morningtrain (2020–2021)
- Project Manager and SEO Manager – Marketing Adviser (2019–2020)
- Marketing and PR Assistant – Tier1Asset (2018)