Danfoss IXA

New website makes a complex buyer journey simpler

Danfoss IXA wanted to strengthen its digital presence with a website that better supports the commercial buyer journey. The goal was to make it easier for new target audiences to understand the company’s solutions, generate more relevant enquiries, and increase brand awareness.

We delivered digital strategy, design, and development of a new lead-generating website that supports those ambitions.

Challenge

Danfoss IXA’s old website was outdated, not geared towards lead generation, and so technical in its communication that it failed to convey the full value of the solutions to new target audiences.

Plan

We developed a digital strategy with clear paths for each segment and then designed and developed a new website that uses case studies and industry expertise to attract and convert new customers.

Result

Danfoss IXA now has a website that supports the entire commercial buyer journey, makes navigation simple across segments, and is ready to drive more enquiries going forward.

Fra teknisk website til lead-motor Designet til hvert segment Skalerbart for fremtiden

From technical website to lead engine

Danfoss IXA is part of a highly technical industry. The more technical an industry is, the easier it is to forget that there are still people at the other end of a buyer journey. That was the starting point for the collaboration: translating a strong technical position into a clear digital route in for new customers.

We worked across the full journey—from digital strategy to design and development of the new website—so Danfoss IXA now has a website that genuinely supports the sales organisation’s ambitions and does not merely describe the products.

View the Danfoss IXA website

Designed for each segment

One of the most important approaches in the solution has been to think in segments rather than one single target audience. Shipowners, engine manufacturers, ship designers, and shipyards have different needs and different questions when they meet Danfoss IXA digitally—so the navigation and content are structured so each segment can quickly find what is relevant to them.

At the same time, the website is built with a consistent look and feel and a setup that supports tracking and SEO from day one—so Danfoss IXA can monitor what actually drives traffic and enquiries going forward.

How we work with web development

Scalable for the future

The website is also built to grow. It is prepared for a future customer and service portal with after-sales, self-service, and spare parts presentation, so Danfoss IXA does not have to start from scratch when its next digital ambition is to be realised.