new visual identity and website

Danish School Sports’ New Visual Identity Supports the Mission

Danish School Sports is based in Funen but works to strengthen learning, health, and well-being for school students throughout the country through sports, play, and movement. They wanted to emphasize this in a new visual identity, which they needed in connection with their move to new premises.

Additionally, they wanted to implement the new identity on a new website that would unite all their activities in one universe.

Problem

Danish School Sports approached us because they wanted a new visual identity after having the same one for nearly 10 years. The new identity needed to reflect where they are today and their journey moving forward.

Plan

The plan was to begin with a series of workshops to better understand what Danish School Sports wanted to emphasize with their new visual identity. Afterward, they would participate in a new workshop to choose between 10 different logo proposals, which would form the foundation for developing other graphic elements.

Result

Danish School Sports has received a new visual identity with a new logo, colors, and graphics. This visual identity has been implemented on their new website, which we also developed. Here, the new graphic elements help create life on the website – which is exactly what Danish School Sports wants to be associated with.

The Result

A Logo in Motion

Danish School Sports’ new visual identity radiates movement and joy much more than the old one. Especially their new logo featuring a figure in motion emphasizes their mission to promote all students’ learning and well-being through sports and movement.

The logo was created through a thorough design process, which, in addition to workshops with Danish School Sports, included inspiration from children’s drawings and images of children in motion. The small icon in the logo is, for example, a fusion of a star drawing and an image of a child in motion.

Learn More About the Design Process

The Process

Workshops and Dialogue

The collaboration with Danish School Sports began with a workshop where we learned more about the organization and their wishes. Afterward, our designer started creating 10 different proposals for the new logo.

Based on the 10 logo drafts, we conducted an exercise with Danish School Sports where they (without talking to each other) had to choose which logo best matched what they wanted to communicate.

Once they had decided on their new logo, we developed the remaining elements such as font, colors, icon style, and graphic elements that completed their visual identity. We then used this as a visual guideline in developing their new website.

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Collaboration

Close Dialogue and Sparring

The process with Danish School Sports has been characterized throughout by strong collaboration, with close dialogue including regular status meetings.

Additionally, our workshops together gave us a deep understanding of Danish School Sports’ mission and objectives, which is crucial when designing a new visual identity and logo.

Finally, we experienced really good chemistry, which also helped make this an exciting project for both parties.

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