Fjernvarme Fyn

Branding initiative with new video campaigns on social media

Fjernvarme Fyn needed help increasing understanding that they are more than a district heating provider. They help both private individuals and businesses optimise their energy consumption and reduce their heating bills. At the same time, they wanted to communicate about expansions of their district heating network, which many locals were not necessarily aware of.

Challenge

Fjernvarme Fyn needed to create awareness of their broader role as far more than just a district heating provider. And it all had to be communicated in a way that captured attention and interest around a topic that some would call “heavy”.

Plan

The plan was to start by producing a series of videos that could convey Fjernvarme Fyn’s messages in a down-to-earth and easy-to-understand way. After that, we set up a localised campaign setup on Meta, targeting relevant residents and businesses on Funen.

Result

We are especially proud that, together with Fjernvarme Fyn, we have created a strong foundation for their local presence on Meta—with content and advertising that clearly increases understanding of their role and value for both private individuals and businesses.

Indhold

Problem Plan Result

More than just heat in the pipes

Most people think of district heating as… well, just heat. But Fjernvarme Fyn wanted people to see them as more than that. They also help both private individuals and businesses optimise their heat consumption and thereby save money.

In addition, they continuously expand their network, and that requires communication that people actually notice.

Development of new material

We started with video. Not something abstract with a drone over a field at sunrise—but concrete, useful content, filmed and edited in-house. The client had written the script themselves, so our task was to make it work visually and technically.

After that, Meta advertising was launched, with a focus on local awareness: People on Funen who actually can use the information. We built audiences with razor-sharp local relevance, so the message was not broadcast in all directions.

Process and collaboration

Nicolai and Jesper spoke with Fjernvarme Fyn and set the framework for the videos. After production, the ball moved to the performance side, where we set up the campaign structure and launched the ads.

We have been in ongoing dialogue with Fjernvarme Fyn to adjust and evaluate. This has actually meant that we have changed course slightly together: Today, we measure less on clicks and traffic—and more on whether people actually see and understand the message.

It has been straightforward. The client delivered what we needed, on time—and with quality. At the same time, they have been receptive and ready to move when we have identified new opportunities or needs.

The Result

We have launched an awareness setup that makes it clear to people on Funen that Fjernvarme Fyn is not just someone who sends heat into the home—but also someone who can help bring the bill down.

It may sound simple. And it is, really. As long as you dare to go straight to the point.