WEBSITE, CONFIGURATOR, DESIGN AND INTEGRATIONS

MG with a digital relaunch

MG Motors was facing the challenge of taking the Danish market by storm. The ambition was for a robust, modern website to drive sales of the new cars, with brand stores simply supporting it. We were involved from concept to implementation and operations, making it a journey that we at Morningtrain are proud to have been a major part of.

Problem

MG Motors was to be relaunched in Denmark with their new EVs, and the ambitions were high.

Together with the world’s 7th-largest car manufacturer, SAIC, Nellemann Bilimport concluded that if they were to gain a foothold in the Danish market, ordering a car would have to be as easy as ordering a pair of trousers.

Plan

A modern website was to be built with an accompanying product configurator that could elevate the strong brand, while making it easy for anyone to order a brand-new electric car with all possible add-ons.

The plan was also for all MG Motors dealers and brand stores in Denmark to be able to use the website and product configurator to order cars, so dealers could advise customers as effectively as possible.

Result

The result was a modern website that showcases the new cars while enabling customers to configure their new car from the comfort of their sofa. Not only can the car be configured, it can also be ordered, after which the order is sent directly into MG’s ERP solution.

All vehicle data is pulled directly from the PIM, so it is maintained in one place and published across channels from there. All in all, it became an efficient way to manage car sales.

Result

A new standard for how cars are bought in Denmark

We have created a modern, intuitive platform consisting of a new website, a product configurator, and a dealer portal. With this solution, customers can easily customise and order their ideal car, trade in their current vehicle, and dealers can place orders in a seamless ordering system integrated with their ERP.

All with the purpose of creating a new, simple standard for how cars are bought.

View website and product configurator

timeline

Collaboration at the forefront

Together, we discovered new potential

An important part of the journey with MG Motors has been the many workshops—both around clickable prototypes and web development. The purpose has always been to connect MG’s strong business ideas with Morningtrain’s knowledge of all the different web possibilities.

It was through this co-creation that the entire idea of a car configurator emerged—today a highly important part of MG’s business.

Would you like to hear about working with us?