Paw Larsen
Senior PPC Specialist
PPC veteran with 15+ years of experience. Always deeply rooted in data, as I believe insights are the key to successful campaigns. I use data to create the best strategy and the best results for my clients, and I love the challenge of optimizing and delivering effective solutions.
A little more about me:
I am a passionate PPC nerd through and through, and I have built solid experience over several years working with everything from small local businesses to large international brands with substantial daily budgets.
This broad experience has given me a unique ability to quickly familiarise myself with different markets and understand the specific needs and challenges that come with them.
Whether it is optimising campaigns for a local dog groomer or for a multinational corporation, I thrive on diving into data and delivering results.
A good workday:
For me, a good workday is one where I feel that I am making a real difference. It can be anything from cracking the code on a complex problem to implementing a new campaign that exceeds expectations. I thrive working independently, but a good day also includes dynamic and constructive dialogue with my colleagues.
Education:
- TECH Lyngby: IT Support
- International Peoples College (IPC): Project Management
Languages:
- Danish
- English
Career:
- Senior PPC Specialist – Morningtrain (2025 – )
- Ads Specialist – Klikko (2025)
- SEA Specialist – GroupM (2022–2025)
- Search Engine Marketing Specialist – Webamp (2020–2022)
- SEM Specialist – Selected Media (2016–2019)
- CEO – Blær Records (2013–2017)
- IT Consultant / Online Marketing Manager – it-r ApS (2015–2016)
- AdWords Account Manager/SEO – Visibilis (2014–2016)
- AdWords Manager – AdForce1 (2012–2014)
- AdWords Manager – ATAK A/S (2010–2012)
- AdWords Manager – Analyzers (2008–2010)
- AdWords Manager – Green Click Media – Denmark (2007–2009)