The link builder’s least favourite discipline: outreach link building

“Outreach link building” is a term for the process of contacting relevant websites or bloggers within your industry with the aim of getting them to link to your content.

Indhold

Introduktion Hvem bør læse dette Hvad er det? Hvem bør læse det? Outreach strategier Værktøjer

Outreach links are most often obtained if you have something to offer the people you want a link from, such as unique, high-quality content, reciprocal links, or something else entirely.

You cannot create a serious link building strategy without using outreach, as your link profile would otherwise consist only of purchased links. Outreach link building is an effort focused on building valuable relationships and securing quality backlinks to your website, as part of working with SEO.

Who should read this post?

Anyone who intends to seriously boost their rankings should read this.

You have already built some links.
You have allocated a budget for purchasing links.
You have already gained a few links to your site (see our list of free link opportunities).
You know which landing pages you would like to give a “push”.
You are indexed for the keywords you want to rank for.

If you can tick off these 5 parameters, you should read on.

What is outreach link building?

Outreach link building is a marketing effort where you acquire backlinks (hyperlinks) by contacting website owners or webmasters, with the goal of getting them to place a backlink on their website that points back to your own website.

This not only strengthens your website’s authority in the eyes of search engines, but also increases traffic from potential customers who trust these third-party recommendations.

If you are not already working with link building, then read this post.

Why you should read on

Gaining quality backlinks through outreach can significantly improve your website’s visibility and rankings in search engines such as Google.

Quality links act as endorsements that signal to search engines that your content is trustworthy and valuable. This can lead to increased organic traffic and potentially more conversions.

As the headline indicates, outreach link building is every SEO-savvy person’s “least favourite discipline”, and that is because it takes time.

But that is exactly where the advantage lies:

Because it takes time and requires creativity, most people skip it. Therefore, you have an opportunity to get links that your competitors, with 95% certainty, will NOT build.

Strategies for effective outreach link building

Guest blogging:
Creating content that can be posted on someone else’s blog/website. It requires unique content that is angled to match the site it will be published on.
Create valuable content:
Develop content that is informative, engaging, and offers real value. This increases the chances that others will link to your material.
Contact companies that mention you:
Find companies, websites, blogs, etc. that mention you without giving you a link. If you use this search command in Google, you will find all the domains that mention you, except your own:

“YourBrandName” -site:yourdomain.dk

P.S. Remember to change the two variables, otherwise the formula will not work 😉

Brug vores søgekonfigurator til at finde dine unlinked mentions

PR:
Many newspapers will include a link. You will be shocked at how easy it is to get into the paper (not on the front page, but still…) if you simply reach out to a journalist. It requires a fresh angle and a story they can use.
Follow up:
If you do not receive a response, do not hesitate to send a friendly reminder. Often, a follow-up can make the difference between an ignored pitch and a new collaboration.

Which tools can you use?

There are many tools that can help you with your research and planning. When it comes to execution, a text document, a phone, and an inbox are your best tools.
Some of the most popular tools include:

Ahrefs: Popular for scanning competitors and getting inspiration for backlinks that you should also have.
The Google command “YourBrandName” -site:yourdomain.dk
Morningscore: It has the same features as Ahrefs, where you can scan competitors and see their links. Morningscore is cheaper than Ahrefs, but less widely used.

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