Please wait
Thank you for your inquiry
. We appreciate that you are considering us for your project. You will be hearing from us within 1-2 days See you soonStep 1 / 3
Usability testing
Would you like to get more out of your digital platform, or are you curious about how it performs?
We can help you set up various UX tests on your website and gather empirical data that show whether your website is suited to your audience.
Scroll down for more
What is the purpose of a usability test?
Analysis of current performance
Is your current website performance just not up to par?
While it may be tempting to just make a new one as a kind of "shortcut" to a better conversion rate - a new website does not automatically improve the results.
Often, your current website can be a goldmine of insight that you can advantageously analyze. Once you have these insights, you can make a better and more qualified decision on whether you can realize the desired success criteria with modifications to your existing solution, or if you need a brand-new website.
We have experience with various types of website analyses. The very basic one is setting up tracking using Googles’ own tools. Using those you can quickly get an insight into how your website performs today and track your leads across your website. In addition, you can try to test some ideas and see what effect it gives before embarking on a redesign of existing solution.
“It’s easy to work with Morningtrain (MT) because we always have an honest talk about big and small projects. I have worked with MT twice in different employments where the current period is a little over a year and a half. Our collaboration counts both web and marketing, and both departments know the art of explaining technical problems and opportunities in an understandable way.”
5 / 5
Anna Dyg Ernst
Digital Marketing Manager at ITW GSEWe work with the following usability testing methods
Neurovision AI
Design testwith the help of an AI solution to identify points of attention and complexity challenges in the design.
Heatmaps
Gather user behavior data (scroll depth, clicks and session recordings) on individual landing pages.
User Journey Mapping
We use user journey mapping as a method to analyze the audience's needs and behavior on the website.
Tracking
By setting up tracking you get data on the best performing CTAs, source of leads and which pages convert the best.
A/B testing
We use A/B testing as a method to compare the effect of two different designs.
User-testing
We select testers from the customer's audience to test a solution with, for instance, a think aloud test.
“Hats off to Morningtrain. So far it is the only agency I have met with a real business understanding. We used their programming, design and performance marketing services. All three were done with a holistic approach to the company.”
Jonas Steen
Business developer at Gul & Gratis62 %
Increase in traffic86 %
Revenue increase from this trafficWe are also happy to help with:
Custom made
Web design
Typically we help with:
- •Cutting-edge web designs
- •Conversion optimization
- •User journey
Guidelines
Design manual
Typically we help with:
- •Fonts, colors & image styling
- •Stationery
- •Powerpoint templates
Creative
Visual identity
Typically we help with:
- •Logo
- •Fonts and colors
- •Style guide
Detail-oriented
Requirements phase
Typically we help with:
- •Workshops
- •Concept development
- •Requirement specification
Clarifying
Prototypes
Typically we help with:
- •Sitemap
- •Wireframes
- •Click-through prototypes
Converting
Online advertising
Typically we help with:
- •Graphic material
- •Ad design
- •Conversion optimization
Thought out
UX design
Typically we help with:
- •User journey
- •Informational architecture
- •UX analysis / test
Clarifying
Sparring/workshops
Typically we help with:
- •Digital strategy
- •Advice on digital solutions
- •Concept development
Cases |
Explore our previous projects
Faster load time
Lower rejection rate
Increased conversion rate
34% More pageviews
Reduced administration work
Possibility of measuring development
Organization of contracts and other documents
Dissemination of complex technology products
Great focus on storytelling
Desing that facilitates behavior
