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    Usability testing

    Test your interface with AI or smart tracking

    Would you like to get more out of your digital platform, or are you curious about how it performs?

     

    We can help you set up various UX tests on your website and gather empirical data that show whether your website is suited to your audience.

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    What is the purpose of a usability test?

    Analysis of current performance

    Is your current website performance just not up to par?

     

    While it may be tempting to just make a new one as a kind of "shortcut" to a better conversion rate - a new website does not automatically improve the results.

    Often, your current website can be a goldmine of insight that you can advantageously analyze. Once you have these insights, you can make a better and more qualified decision on whether you can realize the desired success criteria with modifications to your existing solution, or if you need a brand-new website.

     

    We have  experience with various types of website analyses. The very basic one is setting up tracking using Googles’ own tools. Using those you can quickly get an insight into how your website performs today and track your leads across your website. In addition, you can try to test some ideas and see what effect it gives before embarking on a redesign of existing solution.

    Morningtrain digital solutions

    “It’s easy to work with Morningtrain (MT) because we always have an honest talk about big and small projects. I have worked with MT twice in different employments where the current period is a little over a year and a half. Our collaboration counts both web and marketing, and both departments know the art of explaining technical problems and opportunities in an understandable way.”

    5 / 5

    Billede af Anna Dyg Ernst, Digital Marketing Manager hos ITW GSE

    Anna Dyg Ernst

    Digital Marketing Manager at ITW GSE

    We work with the following usability testing methods

    Neurovision AI

    Design testwith the help of an AI solution to identify points of attention and complexity challenges in the design.

    Heatmaps

    Gather user behavior data (scroll depth, clicks and session recordings)  on individual landing pages.

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    User Journey Mapping

    We use user journey mapping as a method to analyze the audience's needs and behavior on the website.

    Tracking

    By setting up tracking you get data on the best performing CTAs, source of leads and which pages convert the best.

    A/B testing

    We use A/B testing as a method to compare the effect of two different designs.

    User-testing

    We select testers from the customer's audience to test a solution with, for instance, a think aloud test.

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    Biometric User Experience Testing

    Neuroscience AI for testing designs

    It´s a common practice nowadays for physical stores to be fully analyzed in a way that gives the storeowner a clear idea of where to place the individual products to generate the most revenue possible.  This empiricism comes, among other things, from data gathered with “eye tracking” technology. By using the eye tracking method, we can gain insight  into the places and products that the customer pays special attention to in the store.

     

    This method was used to build an AI tool based on neuroscience - and we apply the same method to your online store. We use this tool to scan designs and see which elements attract attention, and how easy the design is to read. These insights are then used to make strategic changes in the designs, which means we are now designing based on data and not on a gut feeling.

     

    Price examples for interface testing

    Contact our business developer Mathias Mide on 30 14 88 38, if you have questions about Morningtrain's UX testing solutions

    AI testing based on neuroscience

    Contains:
    Scanning of 5 selected landing pages
    Data analysis
    Report on findings
    Conclusive meeting
    Price:
    10-20.000 DKK
    To hear more

    AI testing and setup of tracking

    Contains:
    Kick off meeting
    Setting up tracking on 5 selected landing pages
    Scanning of 5 selected landing pages
    Report on findings
    Conclusive meeting
    Price:
    25-45.000 DKK
    To hear more

    Ongoing UX testing period

    Contains:
    Kick off meeting
    Setting up tracking on a number of selected landing pages
    Scanning a number of selected landing pages
    Data analysis
    Ongoing evaluation
    Price:
    55.000+ DKK
    To hear more
    maja_staerk_kort
    Morningtrain digital solutions

    “Hats off to Morningtrain. So far it is the only agency I have met with a real business understanding. We used their programming, design and performance marketing services. All three were done with a holistic approach to the company.”

    Jonas Steen - Forretningsudvikler v. Gul & Gratis

    Jonas Steen

    Business developer at Gul & Gratis
    5 out of 5 stars

    62 %

    Increase in traffic

    86 %

    Revenue increase from this traffic

    We are also happy to help with:

    Want to know more about web design?

    Read more
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    Custom made

    Web design

    Typically we help with:

    • Cutting-edge web designs
    • Conversion optimization
    • User journey

    Want to know more about style guides?

    Read more
    Design manual

    Guidelines

    Design manual

    Typically we help with:

    • Fonts, colors & image styling
    • Stationery
    • Powerpoint templates

    Want to know more about visual identity?

    Read more
    Visuel identitet

    Creative

    Visual identity

    Typically we help with:

    • Logo
    • Fonts and colors
    • Style guide

    Want to know more about project requirement phases?

    Read more
    Konceptfase

    Detail-oriented

    Requirements phase

    Typically we help with:

    • Workshops
    • Concept development
    • Requirement specification

    Want to know more about prototypes?

    Read more
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    Clarifying

    Prototypes

    Typically we help with:

    • Sitemap
    • Wireframes
    • Click-through prototypes

    Want to know more about online advertising?

    Read more
    website-udvikling-skills-konverteringsoptimering

    Converting

    Online advertising

    Typically we help with:

    • Graphic material
    • Ad design
    • Conversion optimization

    Want to know more about UX design?

    Read more
    UX design

    Thought out

    UX design

    Typically we help with:

    • User journey
    • Informational architecture
    • UX analysis / test

    Want to know more about Sparring / Workshops ?

    Contact us
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    Clarifying

    Sparring/workshops

    Typically we help with:

    • Digital strategy
    • Advice on digital solutions
    • Concept development

      Bliv kontaktet

      We can also help you with;

      Contact

      Would you like us to give an estimate for your digital project?

      Get in touch with our head of digital design Jesper if you have questions of fill out our project estimate form.

      Usability testing
      Contact Jesper Martinussen