Design and development

Digital Initiative to Attract more Residents to Varde Municipality

Varde Municipality has launched an initiative to attract more people to move to the municipality. They already have several initiatives underway, but they needed a digital platform to help support these initiatives.

Problem

Varde Municipality contacted Morningtrain when they needed a website to support a project aimed at attracting more people to move to Varde Municipality.
There was particularly a need for a platform where all the information that potential residents need for their considerations about moving could be shared.

Plan

The project was initiated with a design workshop, where there was close dialogue about how we could brand Varde Municipality externally, so the website showcased all the exciting opportunities available to potential residents.

Result

Varde Municipality received a visually appealing website where attention was paid to details. The website provides the opportunity to communicate messages that support all the considerations potential residents might have in advance. Hopefully, the future will bring even more residents to Varde Municipality who have been inspired.

project focus point

Inspiration for Everyday Life and Focus on a Good Local Environment

In the design phase, we focused on creating a modern design style that could also inspire potential residents to take a closer look at Varde Municipality as their next destination.

The main headlines here were to communicate messages about family life, everyday life, and the local environment in Varde Municipality. We therefore designed user journeys for the three entry points.

To showcase the local environment, we built an interactive map of Varde Municipality where you can see the different towns and read more about them. We created an information architecture that provided the opportunity to find information about exactly the area you needed to read more about, such as schools and daycare facilities.

Additionally, we developed a blog universe to share stories from other residents in Varde Municipality, so we could inspire based on current residents’ stories and thereby enrich the website with new and relevant content on an ongoing basis.

View solution

Collaboration starts with concept phase

Dialogue and collaboration resulted in a strong final result

By starting the project with a concept phase, we had a good dialogue about the challenges and brainstormed together on how we could use the digital platform to support Varde Municipality’s message.

This resulted in several good unique solutions that were essential for creating a good final product. These include the interactive map of the towns and the blog containing stories from residents in Varde Municipality.