The Fisheries and Maritime Museum

Design Upgrade to Attract more Visitors

The Fisheries and Maritime Museum in Esbjerg, in collaboration with Morningtrain, has developed a new website with a focus on creating a visual platform to inspire users online and attract more visits to the museum.

Problem

The current website was visually outdated, and there were several functional limitations in meeting the current needs for digital communication and inspiration for museum visitors.

Plan

The website was to be built with WordPress as the CMS, allowing the Fisheries and Maritime Museum to maintain the information continuously. The design was intended to inspire visitors to want to visit the museum.

Result

The website is designed with a modern expression, prominently featuring the museum’s impressive visual materials. Visitors can now find information on everything from opening hours to the café menu and upcoming exhibitions.

Features

Plan your Visit to the Museum

Many users of a museum’s website primarily visit because they are considering visiting the museum and are looking for relevant information to plan their future visit. Therefore, it was important to implement a calendar feature to display day-to-day activities, allowing guests to know in advance what they might want to see at the museum.

Additionally, a “plan your visit” page was created, containing important practical information about the museum, where many of the guests’ questions can be answered.

Should hunger strike during the visit, a café page was also created, allowing visitors to see in advance what dishes they could purchase during their visit.

See the solution

timeline

Collaboration & budget management

Ongoing discussions about needs and possibilities versus budget

One of the key points in the collaboration between the Fisheries and Maritime Museum and Morningtrain was to maintain a good ongoing dialogue and discussion about wishes and needs in relation to budget possibilities.

It is always a challenge to get the most out of a budget, and therefore there was close collaboration throughout the process to create the best solutions based on the financial budget allocated for the solution – and this was achieved.