Lead generation for B2B companies

Streamlining and supporting
your sales

Our lead generation framework is designed to support B2B companies’ sales efforts.

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Make scaling your sales possible

As your B2B marketing agency, we map your customers’ buying journey with you and set up tracking that ties data from CRM, website, marketing channels, etc. together so that we are not fumbling blindly. We then prioritize efforts that support and reinforce what is already working for you in sales.

We make the important central

Get more qualified leads

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Minimize wasted time in sales

Increased quality of leads

Our focus is always on quality over quantity of leads, so your salespeople do not waste their time.

Better quality in outreach sales

Increased number of leads for sales

Through content strategies integrated with LeadInfo, we can provide your sales team with up to 50% more prospects to work.

Support and strengthen your business case

Focus on the initiatives that generate real business value

We plan our continuous optimization efforts together based on the results we can track in your customers’ purchasing journeys. We prioritize efforts and resources for the things we can see working.

Data-driven lead generation

Nurturing leads along their buying journey

B2B buying journeys are long and complex, and it is difficult to reach the right decision-makers. That is why we collect buying signals and use behavioural data to qualify and nurture leads.

Would you like to know how we would do it for you?

We make what is critical secure

The lead generation toolbox

To realise your potential, you need to work across platforms. A single Google Ads campaign rarely delivers more than half of the result.

We create initiatives that generate demand, acquire and nurture leads, and recapture prospects who did not get in touch the first time.

Tracking & data insigts

We connect your data platforms so you can track the customer journey across channels and devices, and we seek to increase both the quantity and quality of your marketing data.

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Google & Microsoft Ads

Google Ads is very effective at generating relevant traffic and qualified leads, where potential customers themselves search for your services/products.

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SEO

A long-term, profitable lead generation effort that also allows you to meet your customers earlier in their buying journey when they are searching for initial information.

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Social

Marketing on, for example, LinkedIn, Facebook, Instagram and Twitter is perfect for branding and top-funnel efforts, for example, collecting emails and leads for processing.

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Conversion rate optimization

We use our UX skills to get more of your web visitors to convert into leads.

Offline marketing

Leverage the synergy between digital and offline lead generation. On LinkedIn, for example, you can target decision-makers at companies that are planning to attend a trade fair that you are also attending.

Lean mean lead machine

Armed to the teeth in software

With us behind you, you get the digital tools that move your lead generation forward.
We tailor the setup to your business case, market, budget and goals—not a standard model.

Get tactical advice

Primary tools

Trailhub

Call tracking

Active Campaign

Marketing automation

Sales Navigator

Lead prospecting

Leadinfo

For lead generation

Piwik Pro

Data collection

GA4

Data collection

HubSpot

CRM & marketing platform

Mailchimp

Email campaigns

Other tools

Google Ads Editor

Bulk editing of accounts

Google Tag Manager

Events and tracking

Zapier

System integration

Supermetrics

Data management

Sleeknote

Email collection

Search Console

On-site SEO health

ClickCease

Spam exclusion tool

Microsoft Ads

Advertising tool

Ready to take your lead generation to the next level?

To make it easy for you, we have created 3 pricing examples, so you get an idea of what we can offer you.

Kickstart

Get started with lead generation

For those of you who have not worked with lead generation before and need to see that you can get qualified leads online.

From DKK 10,500/month

excluding spend

May include

Activation of 1–2 channels
Event tracking setup
Technical setup
Campaign optimisation
Monthly reporting and meetings
LeadInfo setup
Copywriting for ads
Graphic design for campaigns
Collecting permissions
Clickcease (spam filtering)
Developing a creative concept
Content calendar
Photo and video for campaigns
CRM integration

Let’s have a talk

Popular

Scaling

Get more out of your ongoing initiatives

For those of you who already work with lead generation but want to either streamline the effort or scale it.

From DKK 27,500/month.

excluding spend

May include

Activation of 2–3 channels
Event tracking setup
Technical setup
Campaign optimisation
Monthly reporting and meetings
LeadInfo setup
Copywriting for ads
Graphic design for campaigns
Collecting permissions
Clickcease (spam filtering)
Developing a creative concept
Content calendar
Photo and video for campaigns
CRM integration

Let’s have a talk

Market conquest

You need to go all-in on lead generation

For those of you who need to work with generating and nurturing both MQLs and SQLs to significantly increase your sales volume.

From DKK 45,000/month.

excluding spend

May include

Activation of 3+ channels
Event tracking setup
Technical setup
Campaign optimisation
Monthly reporting and meetings
LeadInfo setup
Copywriting for ads
Graphic design for campaigns
Collecting permissions
Clickcease (spam filtering)
Developing a creative concept
Content calendar
Photo and video for campaigns
CRM integration

Let’s have a talk

a better tomorrow for your business

Digital B2B agency with offices in Copenhagen and Odense

We specialise in helping risk-aware mid-sized and large B2B companies succeed with lead generation and translate commercial strategies into tactics and execution.

More about Morningtrain