Digitalisering
12. september 2025
6 considerations that increase the chances of success with digitalisation
Digitalisation can be a game changer. It can free up time, increase sales, and provide a better experience for both customers and employees. However, to get the most out of the effort, it is important to ask the right questions before you get started.
Indhold
Former for digitalisering 1. Hvad ønsker du at opnå? 2. Er der reel efterspørgsel? 3. Hvem er brugerne? 4. Hvad er alternativet? 5. Er løsningen integrerbar? 6. Er løsningen holdbar?Different types of digitalisation
There are different ways to digitalise your business. For example:
- Automation of manual processes
- A product configurator for complex sales
- A customer portal that brings dialogue and data together
- A webshop that makes it easier for customers to buy
However, digitalisation is not just a quick fix. To get the most out of the effort, it is important to ask the right questions before you get started. This helps you make smarter decisions and prioritise where you will achieve the greatest impact.
We have compiled 6 considerations that can increase the chances of success.
1. What do you want to achieve?
Start by defining the goal clearly. For example, do you want to:
- save time by minimising manual work?
- make it easier to sell complex products?
- get better leads for marketing?
- increase sales?
- provide better service to existing customers?
- strengthen competitiveness?
When the goal is clear, it becomes easier to choose the right solution and measure whether the effort delivers the desired return.
2. Is there genuine demand?
Even the most well-thought-out solution can fall flat if users do not adopt it. Therefore, you should investigate:
- Do customers genuinely demand the feature, or is it just “nice to have”?
- Will employees feel that it makes their work easier, or does it create additional complexity?
- Can you test the idea on a small scale first—for example, with a minimum viable product (MVP) that shows whether the need is there? You can read more about how to identify and prioritise features in an MVP here.
3. Who are the users, and what do they expect?
Is the solution for customers, employees, or both?
- Customers typically expect simplicity and speed
- Employees often need efficiency and integrations that make their day-to-day work easier.
If the solution is to be used by multiple groups (e.g., both salespeople and customers), you should clarify how you balance simplicity with functionality.
Also consider how users’ situations affect requirements. A customer browsing on a mobile phone in the evening expects something very different from an employee who uses the system as a work tool eight hours a day.
4. What is the alternative, and what are the consequences of doing nothing?
It can be difficult to assess whether an investment in digitalisation is necessary. But ask yourself:
- What does it cost to continue with manual workflows? (Lost time, errors, duplicate work)
- How much sales are lost if customers cannot self-serve digitally?
- What competitive advantage do you risk giving up if others digitalise faster?
It often becomes easier to gain support for a project when you can clearly show what it costs to do nothing.
5. How should the solution work with your other systems?
You will often see the greatest value from digitalisation when systems are integrated. Therefore, consider which processes should be connected. Here are examples of this:
- When an order from the webshop automatically updates the ERP system, you save both time and errors.
- When leads from the website are automatically synchronised with CRM, you ensure fast follow-up.
- When product data is pulled directly from the PIM system, you avoid duplicate work and inconsistent information.
Also choose technologies that are open and well-documented, so you do not end up locked into a single vendor.
6. How do you ensure the solution is sustainable in the long term?
Digitalisation is an investment that needs to last for many years—and adapt as your needs change.
- Choose a technology stack that can scale, so you do not have to start over when the business grows.
- Ensure that the system can be updated continuously without requiring a complete overhaul every time.
- Consider internal capabilities: Do you have people who can maintain and further develop the solution, or will you become entirely dependent on external parties?
- Avoid closed systems where only one vendor can make changes. This can quickly become expensive and limit your ability to develop in the direction you want.
A solution that can grow and evolve with you is always more valuable than one that only solves a short-term problem.
