Content
22. januar 2021
Guide your readers with visual hierarchy
With your text, you can actually decide where the reader’s eyes should go first. That is quite a powerful ability, isn’t it? You just need to use the right tricks.
Below, we have created a visual guide for you, so you can see what we mean when we write “Visual Hierarchy”. 👇
Did you also read the yellow text first? That is, in fact, the intention, because colours can be used to catch the eye. You may know it from the typical yellow “sale” label.
With Visual Hierarchy, you can create a structure on your page that makes it easier for your reader to actually read your image or text. This means that a lot can happen on a page, but with the help of visual hierarchy, the page appears clear and the reader knows where to start.
It is an important tool for you, so you can communicate the right message to your readers and potential customers.
Other tricks for creating a successful hierarchy are:
- Use paragraphs.
- Use bullet points, like this.
- Use coloured boxes to highlight text.
But remember:
You are welcome to smile a little here, but we are right when we say that size matters—especially when it comes to text.
