Content
7. November 2025
Image and video size guide for social media
Looking for the best formats for images and video on social media? Then you have come to exactly the right place.
The most important image and video formats on social media (2025)
Here is an updated overview of the most relevant formats for organic and paid social:
Facebook image and video formats:
- Posts (organic) – 4:5 · 1080 × 1350 px
- Posts (ads) – 1:1 · 1080 × 1080 px
- Stories/Reels (both) – 9:16 · 1080 × 1920 px
Instagram image and video formats:
- Posts (organic) – 4:5 · 1080 × 1350 px
- Posts (ads) – 1:1 · 1080 × 1080 px
- Stories/Reels (both) – 9:16 · 1080 × 1920 px
TikTok image and video formats:
- Video (organic + ads) – 9:16 · 1080 × 1920 px
LinkedIn image and video formats:
- Video (organic + ads) – 4:5 · 1080 × 1350 px
- Posts (organic) – 4:5 · 1080 × 1350 px
- Posts (ads) – 4:5 · 1080 × 1350 px
Why image format matters more than you might think
When you use the optimal format for the right placement, you maximise the screen space your content takes up. This provides:
- A greater likelihood that the user will stop scrolling
- A better opportunity to deliver your message
- Potentially lower cost per click and higher CTR
Especially when working with paid social, it can pay off to test different formats, because it is not only about the content, but also about how it is displayed.
Also try our ad effectiveness calculator
No matter how well your content is adapted to the formats, your ad budget still has a major impact on how far you reach and what you get in return.
With our ad effectiveness calculator, you can quickly get an overview of:
- How many impressions and clicks you can expect for your budget
- What your average cost per click and conversion will be
- How different budget scenarios affect your performance
The calculator is easy to use you simply enter your budget and a few key figures, and you will immediately get a realistic estimate.
Note: The results above are an average that we found by analysing across customers, markets, and industries. Every case is different, and the numbers will be too.
