website, webshop, configurator, and integrations
Kia takes car sales to new heights with web
Kia has been in Denmark since 1996, and at the beginning of 2021 the strategy became to elevate the customer experience digitally.
An integrated customer experience was to be created with a digital solution that would support both dealers and online car purchases in the future. We are proud to be Kia’s digital partner on that journey.
timeline
“There is no doubt that the result has exceeded our expectations quite significantly. We had hoped for 10 sales within the first hour, and there were 33.”
Kenneth Steel
Former Marketing Director @ Nellemann Bilimport
A dealer portal that makes dealers’ work easier
When sales run through a large dealer network, even small inefficient workflows can create unnecessary complexity.
That’s why we developed a new dealer portal for Kia, making it easier for dealers to handle day-to-day orders.
The portal supports Kia’s ambition to digitise sales work and make the ordering process simpler for dealers.
System integrations make it easier to manage car sales
When product data, prices and orders sit in different systems, keeping information up to date can be both time-consuming and cumbersome.
That’s why we developed integrations with Kia’s PIM and ERP systems, allowing data to be exchanged between the different solutions. This makes information easier to maintain and reduces the need for manual handling across systems.
a digitised user journey delivered outstanding results
Results that speak for themselves
Cars sold in the first hour after launch
Measured on Kiaonline.dk
33
cars
Cars sold on the first day after launch
Measured on Kiaonline.dk
100
cars
In addition to the dealer portal, we developed a product configurator that lets customers build and buy their car online.
Ahead of development, we mapped the customers’ digital buying journey and worked with clickable prototypes to make it as easy as possible to find and configure the desired car.
The digital sales channel got off to a strong start when the product configurator launched on Kiaonline.dk. Within the first hour, sales figures showed that customers were ready to buy cars online.
A COLLABORATION FOCUSED ON THE BUSINESS
From business ideas to more efficient sales processes
Through our long-standing collaboration with Kia, we have continuously identified opportunities to digitise and scale the business.
Through workshops and close sparring, we turned Kia’s business needs into concrete solutions. This has, among other things, led to the development of the dealer portal and the product configurator, each supporting its own part of car sales.
The bright minds who elevated the case together
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