TotalEnergies

Consistent communication across digital and print media

TotalEnergies is focused on strengthening its brand presence in the Nordic energy markets.
We help increase brand awareness through strategic social media campaigns and content production. At the same time, we have ensured a consistent visual identity across both digital and print initiatives, including catalogs, videos, display banners, print advertisements, and trade show materials.

Challenge

TotalEnergies wanted to strengthen its brand and digital presence across the Nordic markets with a cohesive and scalable effort across channels and markets.

Plan

We established a dedicated, cross-functional team around TotalEnergies with a fixed point of contact and specialists in design, paid social, Google Ads and web, working from our creative concepts.

Result

The collaboration has created more consistent and sharper communication with higher frequency and quality across channels, campaigns and the website, as well as a clear common thread that increases recognition across markets.

Content production

We started by developing a “content framework” based on a workshop programme. The framework contains creative concepts that we can continuously use to generate content ideas. In this way, we ensure a common thread across campaigns and markets and make it easier to come up with new, effective messages.

All content we produce for TotalEnergies is based on global material provided by TotalEnergies. This has enabled us to produce more content faster while also easily ensuring that we comply with TotalEnergies’ corporate brand guidelines (CVI).

How we work with content

About the collaboration

TotalEnergies is one of the best-known energy brands in France, but in the Nordic markets, awareness of both the brand and its core business is still limited.

The goal has therefore been to increase brand awareness in the Nordics while also strengthening the narrative around their product lines within engine oil for, among others, heavy industry, workshops, transport, agriculture and motorsport—as well as their initiatives within the green transition.

In practice, the collaboration is largely about close coordination and continuous communication rather than classic performance marketing. The initiatives are planned and prioritised on an ongoing basis to ensure that the right content runs at the right time across markets and channels.

The close setup makes it possible to maintain stable and consistent communication, where the team at TotalEnergies always has an overview and confidence that activities are executed as planned without the need for complex technical involvement.

This allows us to continuously develop and scale the initiatives while keeping the focus on building awareness and telling the right stories in the market.