That requires a little explanation.

We do this because tomorrow promises better times and holds great potential. Therefore, our parent company that owns Morningtrain is simply called “Mornings“, as the parent company focuses on a better tomorrow – which explains our vision “We contribute to a world where goodness is good business”.

The “Train” part refers to the fact that at Morningtrain, we build the tracks and the train that sends you in the direction of a better tomorrow.

And Morningtrain’s orange color comes from the light in the morning sky.

So:

• “Morning” = better tomorrow
• “Train” = the tracks and the train that gets you closer to this tomorrow.

NO!

Everything we produce for you is produced by one of our colleagues in the office in either Odense or Copenhagen.

If we use another 3rd party, we will introduce you to them, and then we will agree on whether you want to run the communication with them yourself, or whether we do. This could be, for example, a PIM or an ERP supplier.

It depends on

• What you need to have done
• How much custom logic needs to be coded
• What the solution needs to communicate with
• How much data we need to handle
• The desired design
• etc.

But you can get some price ranges in some different categories:

• A website often costs in the region of DKK 100-200,000 (read more)
• A webshop often costs in the region of DKK 180-300,000 (read more)
• A user portal costs from DKK 80,000 – 3,500,000, it really depends on what you need to have developed. Most of the ones we make are in the DKK 250,000-550,000 range (read more).
• Integrations often cost DKK 10-50,000, but integrations to PIM and ERP systems can easily cost DKK 100-250,000 (read more).
• Product configurators most often cost in the region of DKK 250-600,000 (read more). Remember that you must have a website or webshop that they can be placed on.
  

We build everything with a focus on maintenance and development:

• Scalable infrastructure (Docker, GitLab, Cloudflare, DigitalOcean)
• Open source code (no vendor lock-in)
• CI/CD with automated tests
• Modularly built code

In addition, we offer service agreements for WordPress and Laravel, which cover that your solution works no matter what happens. In this way, you know your annual operating costs, and we take on the risk of maintaining your solution.

Yes. We often make integrations to everything from financial systems to CRM, e-commerce, email programs, PIM, ERP, Intranet and more.
And if you have special requirements to be able to enrich or otherwise process data between two systems, then we have extensive experience in building a Laravel application as an intermediary.

No, it is not a requirement. We are also happy to help set up the project on another server setup at launch.

Having said that, we obviously cannot take responsibility for performance, security and maintenance if another 3rd party has that task.

It depends on the quality of the existing one. We look at everything and advise honestly – sometimes we can build on it, other times it is faster (and cheaper in the long run) to start over.
But we never force anyone – we always advise as we would like it ourselves.

Yes, you do, provided you have paid the full project sum – that goes without saying.

You are free to move your solution to another supplier if this is desired. This is also stated in our sales and delivery conditions.

You can read more about our attitude, regulation and use of AI here. You can also read what it means for you as an existing or potential customer.

You can read our ESG report here.

We work iteratively – in small chunks and in close collaboration. Our project model combines elements from agile frameworks such as SCRUM with a little common sense. This provides visible progress, room for adjustments – and a good hand throughout the journey.

Projects often run as follows:

1. Kick-off workshop where we dive into your business, technologies and needs.
2. Design workshop (how things should look)
3. Definition of the solution by preparing a specification and visual prototype.
4. Setting up a project with epics and 14-day sprints. A test server is set up where you can follow the development and test along the way.
5. We code the solution and send things for testing every 14 days at a sprint meeting, which you participate in.
6. When we have a finished 1.0 solution, we perform an end-to-end test together with you.
7. With approved test scenarios, we launch the solution on a live server.
8. We celebrate a successful project together with you 🍾

We start by holding 1-3 workshops (depending on the scope), where we dive into the business and try to see the project and what it should talk into from several perspectives, such as the IT landscape it must communicate with, the commercial objectives that must be achieved and who should use the solution.

Here we find out what you want and why it matters. You get:

• Overview of relevant technology solutions
• Clear commercial goals
• A clickable visual prototype
• A technical specification with prices distributed per subtask

You are not just alone at go-live. We offer onboarding and training, monitoring, support and operation – with fixed service agreements, so you get peace of mind to run your business while we take care of the machinery.

Read more about service agreements for either WordPress or Laravel solutions.

We also onboard you in our ticket system, where you can post tasks and communicate directly with a development team that is ready to grab you after launch.

Yes there is, but within some frameworks. 90% of the time we price projects based on a ‘timebox’, which means we set a fixed overall financial framework that we agree we will succeed within. How the economy is distributed exactly, and how each subtask is solved, we find out along the way as we – and especially you – become wiser.

But it is clear that if in the middle of the project you want to build an entire booking system, or something else significant outside our timebox – then the overall financial framework must be raised.

The process is the same – whether it’s WordPress, Laravel or hybrid setup. We start with context and needs, adapt to choice, and are happy to build on what you already have – without starting over.

1. First, you reach out to us via email, contact form or telephone.
2. We contact you and take a 20-30 min. conversation where we just “pressure test” each other a little, and see if there is a match on the task and form of collaboration.
3. If we agree that there is a match, we set up a meeting where we physically come by you. We always want to go out and get a proper impression of you and your company, and you only get that if you meet physically.
   At this meeting, we spend 1.5-2 hours talking through the project thoroughly and getting an overall idea of how we should approach it in terms of process. A developer will be at this meeting.
4. The product of this meeting is that we go back and prepare an offer on a process where we describe how we solve the product. We define the project in detail in the first part of the project, which we call the “concept phase”. In this phase, we hold a workshop, prepare a specification and a visual prototype. A concept phase most often costs somewhere between DKK 25-100,000 (approx. 20-25% of the total project sum).
5. You can choose to only tick off on the economy for the first phase, and give us a budget that the project we define must stay within. You can also choose to accept the entire project based on an overall financial framework that it must stay within.
6. and then we are off.

The short answer: It depends on who you ask, what you need and how well, stable and secure it is built. – but here is a realistic picture based on Danish prices and our own services.

You can go to Themeforrest and give DKK 150 and set up a site yourself.

With us, a WordPress website starts at DKK 85,000, but most often they are between DKK 100-200,000.

Note the price includes:

• Design
• Sitemap
• Coding of the solution
• Custom coding of special features
• Migration and setup of the site
• Training in the use of the solution
• End-to-end tests
• and much more.

It’s not just a theme we set up for you.

Read more about our prices for WordPress solutions here.

It may be – if it is used incorrectly. A bit like a locked door doesn’t help if you leave the key in.
We build WordPress solutions with security from the start:

• User management and access restriction
  And so we would rather build things ourselves than install 12 plugins with semi-bad code.
  WordPress is safe – if it is treated professionally.
• No insecure plugins
• You can have 2-factor built in
• Automatic updating of core and packages
• Firewall, daily backups, monitoring
• etc.

Yes. It is actually a requirement for us that you must be able to edit all content yourself. If you can’t put content in yourself without getting gray hair, then we have failed.

You can yourself:

• Correct and create new pages
• Edit the menus
• Replace images with video
• Insert buttons
• Move elements around
• Correct all texts and images
• and much more.

You only need to get hold of us when you need to have new functions coded.

It may have been once – but that has changed a long time ago.
We have built large, complex web solutions in WordPress for everything from international companies to municipalities and SaaS platforms, such as Maersk Broker, SOLAR and KIA.

With our approach (and our own codebase), WordPress is:

• Lightning fast
• Scalable
• Easy to edit in
• Ready for integrations and headless setups
• Great editing freedom but without you being able to destroy the design.

It’s not about the CMS – but about how you use it.

We use Morningmedley – our own approach and codebase that removes all the technical debt and makes content management a breeze. It is built for performance, user-friendliness and scalability – without being plastered in plugins-galore and hacked workarounds.

In addition, we have a lot of logic on the shelves that we can reuse and “just” style. In this way, we get further for the budget, and remove a lot of risk from your project, by only having to customize the 20-30% of the project where it is necessary.

Yes – and we share them with the rest of the world. Our packages for WordPress (e.g. wp-route, wp-enqueue, wp-database) are used by thousands of developers. We use them ourselves in all our projects, so we know they work.

There are no fixed costs for WordPress as a starting point, apart from any paid plugins.

But someone has to maintain the code, and the operating costs of WordPress lie in getting a developer to fix performance and security holes, security updates and PHP versioning and much more.

We offer fixed service agreements, so you avoid surprises. Our basic agreement starts at DKK 3,999 per month, and here you get, among other things: free support (mail+telephone), scalable hosting with daily backups and malware scanning, automatic security and PHP updates, SLAs, performance monitoring and standby outside normal working hours – read more about it here.

Yes – if you throw 50 plugins on and install a theme that does more than it should.
Our solutions are built from the ground up – with a focus on performance.
We only use what is necessary, and our code is optimized with caching, lazy loading, minimal JavaScript, and script splitting.

Read more about speed optimization here.

A well-built WordPress solution is fast. Period.

Yes. That’s actually one of the reasons we use it.

We see WordPress as a framework – not a finished product. We use it to handle the editorial and the user interface, and then we build all the specialized stuff ourselves, either as custom plugins or through Laravel/API layers.

You don’t have to choose between flexibility and user-friendliness – you can have both.

No – WordPress is still the most widely used CMS in the world. It is constantly being developed, has a huge open source backbone, and receives updates several times a month.

We keep up and adjust our setup continuously, so you don’t end up with a technological dead end.
And when we make a solution for you, it is easy to maintain – even in five years.

WordPress does not in itself require you to violate GDPR – but it requires being used correctly. Here is our approach:

• Cookie consent: We integrate solutions like Cookiebot, which blocks scripts and third parties until the user actively says yes.
• Privacy policy & data processing agreements: We help ensure that you have the correct forms and agreements with subcontractors (e.g. Google Analytics, CRMs).
• Technical compliance: We ensure IP anonymization in analytics, checkbox when collecting data (e.g. contact forms), secure backends and encryption over HTTPS.
• Data management & rights: We ensure systems where users can request correction or deletion, and we guide in setting up export functionality – all technically supported if it needs to be handled in the solution.

In short: GDPR is not just about installing a plugin. It’s about understanding what you collect, how it is handled, and that your users have the necessary rights. And yes – we’ll take care of it for you.

Laravel is our go-to when developing:

• Advanced systems
• APIs
• Dashboards
• Automation
• Integrations

WordPress is good for frontend and content. Laravel is the engine and logic, and is better for advanced logics that do not come “out of the box”. You can also make a solution with the two combined, which is quite strong.

It is not as easy with WordPress. This is because we do not have an out of the box content management system (CMS) in Laravel. So we need to build the editing freedoms that one needs.

In other words, you can get all the editing freedoms you want, you just have to map out what you would like to be able to edit.

Laravel is a state of the art PHP framework – a tool we use to build digital solutions from scratch. It is not a CMS. It is a solid foundation that we build the house on top of ourselves.

Laravel is becoming more and more widespread and has a growing community.

We use Laravel when:

• There is a need for special logic, integrations and workflows
• You want to get away from standard CMSs and their limitations
• User-friendliness, speed and scalability are top priorities
• In headless solutions

In short: Laravel is our preferred choice when no finished system hits quite right. It gives us 100% control – and you a solution that feels like taking your socks off at home. That is: customized and free of noise.

We love both – and choose based on need, not preference.

Laravel makes sense when:

• Your business logic is complex (e.g. booking, user roles, workflows)
• You need to integrate with many systems (ERP, CRM, payment solutions, etc.)
• You need a tailored user experience – both frontend and backend
• You need to build something that does not already exist

WordPress is great for content sites. But if you want to build something that doesn’t look like a website, but more like a platform or a tool – then Laravel should be on the field.

We make many solutions where we build the functionalities and the application in Laravel, and give you a WordPress CMS to build landing pages in.

Yes – but only if you measure in start-up price. It’s a bit like the difference between renting and owning:
You pay more upfront, but in return you get full freedom, control and scalability.

And in the long run you avoid:

• Patch solutions and workarounds
• Plugin dependency
• Security holes and heavy updates
• Features you pay for but never use

So yes – it’s an investment. But it is also a solution that continues to suit you. Not just now, but also next year.

Calmly and thoughtfully – no cowboy code here. We do it like this:

1. Operation and further development – You don’t just get a finished system. You get a collaboration – and we build on together.
2. Needs assessment – We start with your business, not the technology. What should the system do – and why?
3. UX and structure – We make wireframes and flowcharts so we understand user journeys and complexity.
4. Design and frontend – We build user interfaces that are intuitive and delicious to use – both for your customers and your team.
5. Backend and functionality – Here we use Laravel to build the engine room that will keep it all running.
6. Test and training – We test. And train you. So you know how everything works – and why it works.

We never build with an expiration date. Laravel is one of the world’s most popular frameworks and is actively maintained and updated. Our code is documented, testable and easy to further develop.

It means:

• You own your code – and can take it with you
• The system can grow with you
• New features can be built continuously without “smashing” the existing

Custom does not mean chaos. It means control.

It is practically impossible to throw out a price on custom development when you do not know what needs to be coded.

The price here depends on complexity and scope – but typically our custom solutions are in the range:

• Simple Laravel apps: DKK 25–50,000 (e.g. small dashboards, API).
• Medium-sized platforms with integration and user roles: DKK 200-400,000
• Larger enterprise projects with complex logic or headless construction: DKK 500,000+

There may be some license costs if you use e.g. Laravel Nova for administration panel or Statamic as CMS.

But otherwise, once the code is running, the costs for Laravel are the salary for a developer who must maintain the solution. At Morningtrain, you can purchase our service agreement where we take care of all maintenance and performance of your Laravel solution:

Includes: free support, daily backups, malware scan, security and version updates, performance and log monitoring, cookie compliance and the possibility of standby

Fixed price: DKK 3,999/month

You can read more about our service agreements for Laravel solutions here. We also service solutions that we have not developed ourselves.