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Digital marketing agency - specializing in B2B and B2C lead generation
We are the online marketing agency that specialises in lead generation for technical and / or heavy B2B and B2C companies.
We only work with companies that have a serious desire to scale the effect of generating and processing leads.
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Why choose us to run your online marketing?
Marketing and sales tied together
We have developed our own lead generation framework, which aims to qualify the leads you receive, and from this define the efforts that must be launched to optimize or scale the business case - the framework is called Morningtrack ™.
Based on the data we receive and your feedback, we prepare the focus points for the coming month in relation to what can lift the case.
Measured across previous projects we can document solid results.
+44%
Increased traffic102%
Increased conversion rate+187%
More leads+112%
Increased value form marketingCases |
Online Marketing
monthly visitors
new users from Facebook
More traffic
More inquiries
Increased conversion rate
95% Fuld ordrebog
ROAS on Google Ads
Increased conversion rate
More relevant leads per month
Marketing agency without a "one-size fits all"
How to start an online marketing process
There is no case that is the same, and therefore we always start by clarifying what the objectives. Should leads be generated? Creating awareness? Or maybe something completely different.
We will put together a recommendation for an online marketing setup for you, based on the market, target group, objectives or budget for the effort.
We always recommend to start with some kind of a pilot project. In other words, an initial four-month project where we test the case and the collaboration together.
After the pilot project, we make a plan for the coming months. And no, we do not have a lock-in period.
“Communication with Morningtrain is effortless and positive. They are quick to track down our needs and offer effective solutions. They are trustworthy and deliver on time. We definitely recommend Morningtrain!”
5 / 5
Daniel Johannsen
Founder, CookiebotPrice examples for initiating an online marketing process
Contact our business developer Mathias Mide on 30 14 88 38, if you have questions about the various marketing efforts.
Project requirement phase
PPC Pilot Project [Intro]
SEO-strategy [intro]
Our online marketing process
The first step is always a pilot project, which must form proof of concept for both the business potential and the collaboration. Then we prepare a 6-12 month plan which contains all the efforts we will prioritize in the coming period. As we scale the case, it is also expanded with more channels, campaigns and efforts across.
The idea is that we scale the collaboration across channels, as the case develops.
Paid vs organic marketing
Short-term results or snowball-effect
Do you want to achieve results immediately? Or test things first?
Paid marketing gives you results almost instantly. You pay to advertising platforms which give you visibility from day one, and you have the ability to define who will receive your messages.
The advantages are clear: You become visible immediately, you get quick input on what works, and you can define the target group yourself - the disadvantage is that you have to pay for all traffic and visibility, and in some cases it is a lot of money.
Do you dream of building an eternally scalable foundation?
The definition of organic marketing efforts is that they do not require money per se. Examples might be social media posts or SEO.
The advantage is that you can in principle scale your organic efforts indefinitely, and it does not cost you a single krone in advertising. The downside is that it requires TIME, and lots of it. And it places high demands on your content.
Frequently requested marketing services
Implementation of
SEO
You get:
- •A long-term strategy
- •A scalable marketing effort
- •Opportunity for sales and leads
Set up of
LinkedIn Ads
You get:
- •Targeting of B2B target group
- •Efficient B2B lead generation
- •Brandawareness
Lead generation
Google Ads
You get:
- •Immediate traffic
- •Clear insight into results
- •Qualification of leads
Implementation of
Speed optimization
You get:
- •Lower bounce rate
- •A general boost in rankings
- •Conversion rate increase
Optimization of
Facebook Ads
You get:
- •Targeting any demographic
- •Brand awareness
- •Sales and lead generation
Efficient and productive
Linkbuilding
You get:
- •A more credible website
- •Traffic from external websites
- •Easier ranking on keywords
Implementation of
CRO
You get:
- •More leads from your traffic
- •Increased relevance in Google
- •Fulfilled commercial potential
Configuration of
Banner advertising
You get:
- •Brandawareness
- •Cheap traffic
- •Visibility across platforms
Which channel should you choose?
Get the most out of your marketing budget
The possibilities in online marketing are endless! It can therefore seem confusing which channels and strategies you as a company need to create the best results.
Our online marketing team is put together by experts with competencies across channels and platforms. The team works from empirical data, derived from a large number of companies from different industries.
We analyze your industry and your case and find the solution that has the greatest growth potential and distribute the budgets accordingly.
3 considerations when it comes to online marketing
Lead generation
When working with inbound marketing and lead generation, consider making it possible to have hard and soft conversion points so you can have more leads to process.
Conversion optimization
There is no point in just working to acquire traffic if there is not also an effort to get more out of the traffic that is acquired.
Develop marketing strategy
You need to have a plan for your marketing efforts, otherwise you do not have a direction for the ongoing optimizations. Without a strategy, you are unlikely to realize your marketing potential.
Contact
Want to hear more on how we can help you with online marketing?
Contact our digital business developer Mathias by clicking the button below, and have a chat about what we can do for your company.