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Choosing the right online advertising channel/s for your business

If you are in doubt about which online advertising channel or channels to use in your business in connection with your online marketing strategy, then you are far from being the only one.

We help you lay out a strategy, and we also execute it with you. See which online marketing channels we offer help with and the cases from other customers.

We also offer search engine optimization with flexible SEO packages that cover every need.

What is your goal with online advertising?

I would like to:
Get more customer inquiries or increase e-commerce
I would like to:
Attract the right employees
I would like to:
Increase brand awareness about my business

The short answer - start with Google Ads

If you want to start with online advertising to attract new customers, then Google Ads is a really good place to start. Our research shows that visitors coming from search engines are 65% more ready to buy than visitors from social media - this type of traffic is also more expensive per click.

In just a few months, Google Ads can bring you clarity on whether the search engines are a lucrative business for your business. Once your lead generation / sales is up and running thanks to Google Ads, you can supplement with social media advertising as part of a long-term marketing strategy.

The short answer - start with LinkedIn

If you want to use online advertising to become visible to new employees, then LinkedIn is phenomenally good. Although Facebook owns more of the traffic, LinkedIn is the professional social media, where people interact to a much greater extent with job postings than on Facebook.

LinkedIn gives you some great targeting options based on geographic location, age, education, experience and more, so you can target your advertising incredibly specifically.

The short answer - start with Facebook

If you want to use online advertising to increase your overall visibility, then Facebook is the obvious choise. The key to a good brand awareness campaign is to hit as many people as possible in the desired target group as often as possible for as little money as possible.

Facebook makes for a really good starting point. An alternative could be Google Display advertising.

Most popular advertising platforms

Want to know more about advertising on Google Search?

Advertising on

Google Search

Search advertising is often used for:

• Attract ready-to-buy customers
•To create almost immediate results
• Increase your market share from Google

Want to know more about Google Display advertising?

Advertising on

Google Display

Display-ads are often used for:

•Remarketing
•Brand-awareness and exposure
• Reaching people early in the buying process

Want to know more about YouTube advertising?

Advertising on

YouTube

YouTube advertising is often used for:

•Story telling
•Brand-awareness and exposure
• B2C and B2B lead generation

Want to know more about advertising on Facebook?

Advertising on

Facebook

Facebook ads are often used for:

•Retargeting
•B2C lead generation
•Acquisition of followers and traffic

Want to know more about advertising on Instagram ?

Advertising on

Instagram

Advertising on Instagram is often used for:

•To reach 12-29 year olds
•Brand-awareness and ad recall
•Acquisition of followers and traffic

Want to know more about ads on LinkedIn?

Advertising on

LinkedIn ads are often used for:

•B2B lead generation
•Brand-awareness and exposure
•To attract new employees

Online advertising

"For the past 3 years we have had the pleasure of working with Morningtrain - first in relation to a new website, and since then we have made use of the agency's expertise in SEO, advertising on LinkedIn and Google Ads. Their staff is professional and very likeable. I highly recommend Morningtrain!"

Anja Højheldt Jespersen

Marketing manager, Syddanske Forskerparker

5 out of 5 stars

45%

Increased traffic to the website

23%

Related skill set for online advertising

Conversion optimization

It does not make sense to work on getting more traffic from ads without also working on the conversion rate from that traffic.

SEO

By combining online advertising with SEO you get the full benefit of Google.

Read about how we work with SEO

Website

It's a shame to invest in advertising if your visitors do not feel confident and secure about your website.

More about web development

Speed optimization

Your visitors are impatient. Do not let speed get in the way of you and the opportunity to create business online.

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Online advertising focusing on B2B and B2C

Choosing the right online advertising channel/s for your business

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