Please wait

Message received
Thank you for your inquiry

. We appreciate that you are considering us for your project. You will be hearing from us within 1-2 days
See you soon

Step 1 / 3

orange landscape
close icon

    Step 1 / 3 - Choose project type

    Let's discuss your next project

    Send an enquiry and get a realistic price estimate of your project idea.

    WebsiteWebshopDigital DesignSeoAdvertisingProgramming

    Step 2 / 3 - Project information

    Describe your project in detail

    Step 3 / 3 - Your contact information

    How should we contact you?

    Streamline your sales activities with a product configurator

    We assist large companies – both B2C and B2B – who want to make it easier for their customers and sales department to customize their products to different needs.


    Our product configurators are based on your specific company, industry and challenges to make your business as efficient as possible.

    Thomas painting
    Niclas med Ipad

    Compose, visualize, and price your solutions

    Engage your users with a product configurator

    A product configurator allows a customer or a salesperson to compose, visualize, and price products.


    This way, the user is assisted in making decisions about a customized product that would normally require the help of an advisor.

    KIA screenshot

    Solutions developed for your needs

    Why choose us to develop YOUR product configurator?

    We have our own programming team. Therefore, we develop the solution specifically to meet your needs. The process starts with you describing your challenges in detail, and then we develop a solution that best solves them.

    • You will streamline your sales process with customized orders
    • You will have more qualified leads ready to buy
    • You will minimize the time spent on order processing
    • You will make upselling easier
    • You will make it possible to see the final product before purchasing.

    Next generation of car configurators

    MG Motors

    MG Motors’ car configurator guides users through the entire decision-making process from choosing a car and color to selecting the equipment they want in their new car.

    The configurator takes into account the user's choices, which, based on the configurator's "rules", define the user's options.

    The solution allows both cash payment and financing.


    MG Motors’ configurator both allows for paying in cash and through financing.

    Product configurator

    “Together with Morningtrain we developed the market’s first fully integrated online B2B sectional lift gate configurator.

    We find Morningtrain to be very honest and competent, and always ready to help. The Morningtrain team works purposefully to create results for us.”

    Anders Didriksen, E-commerce manager fra Nassau Door A/S

    Anders Dideriksen

    E-commerce manager, NASSAU Door A/S
    5 out of 5 stars


    Increased conversion rate


    More transactions


    Increased online revenue

    Tailored configurator for B2B markets

    NASSAU Door A/S

    We have developed a unique configurator for NASSAU Door A/S, which allows customization of a door, where dimensions are adjusted, and accessories are added.


    Depending on what customers choose, the product is visually updated, providing an idea of what the door will look like. This gives customers the ability to configure exactly the garage door they want.

    Product configurators in all sizes

    A simple product configurator offers a certain number of individual choices, such as the size, dimensions, and colors of a product. A more complex product configurator can exclude specific product variations based on choices made earlier in the process - and vice versa, other choices will enable the selection of new configurations.

    In addition, we can integrate the solution with ERP, CRM, internal systems, or accounting systems.

    Greentec-konfigurator – 1

    Configure, Price, Quote solution


    For GreenTec we have developed a so-called Configure, Price, Quote (CPQ) configurator to be used by their sales department as a basis for the quotes they send to their customers.


    With over 40 tools that fit 22 models and a large number of rules, it is crucial that GreenTec's CPQ configurator displays the right options. The rule and validation engine behind GreenTec's configurator ensures just that.

    Martin Schadegg Brønniche
    Martin Schadegg Brønniche
    Lead Backendudvikler & Partner
    Meltem Bilici [Barsel]
    Digital Projektleder
    Mark Clausen
    Mark Clausen
    Lead Frontendudvikler
    David Olsen
    David Olsen
    Senior DevOps
    Morten Hostrup
    Morten Hostrup
    Mathias Højrup Munk
    Mathias Højrup Munk
    Lead Backendudvikler
    A united team under one roof

    Always in-house programming

    When you're on board with Morningtrain, you can always be sure that your development project is being developed in Odense by our own programmers.


    That way, you always know who is developing your project, and you can get in direct contact with them during the process.


    Meet the entire team.

    Increase Customer Engagement and Sales

    3 ways a product configurator boosts your revenue

    Don't hesitate - we're always ready for a chat

    Lets talk about your digital project

    Hopefully by now you want to get to know us better.

    Let's start with a conversation where we talk about your problem and your options.

    Product configurator
    Contact Steffen Christensen

      Hello there
      We can see that you are from Denmark. Would you like to switch to Danish?