Because we already have most of the components and logic needed to build the most commonly used website features—so we don’t start from scratch—the main drivers of complexity and price are:

1) Integration requirements, e.g. CRM, PIM, intranet, or other systems

Is the API for the systems sufficient and well documented? It may need to be built, or the API may not support what you need. We might be able to use Zapier for the integration. But if we need to build an application that processes, changes, or otherwise enriches the data flowing between the system and the website, complexity increases (i.e., the price goes up).

2) Unique brand expression

If your brand identity requires us to custom-develop all elements to match your CVI (brand expression), it increases both the need for—and the budget for—designing the solution and then coding it from scratch.

3) Advanced business logic

If you have unique ways of calculating customer-specific pricing, intranet, login functions, or special animations.

All our solutions and products come with out-of-the-box integrations for a wide range of popular apps and platforms—covering everything from marketing and sales to accounting and inventory management. For example, you can easily connect your contact form to:

• SAP
• Microsoft Dynamics
• E-conomic
• Salesforce
• Pipedrive
• Penneo
• HubSpot
• and many more

You can see more solutions we can integrate with in the overview here.

We employ custom developers, so we can code highly complex solutions, and our Morningsuite solutions provide a wide range of functions and logic we can build on, allowing us to deliver around 80% of the site faster—so you are not paying for us to reinvent everything from scratch.

This way, we get to the part of your project that requires heavy bespoke solutions from scratch faster and with a smaller budget. You get a transparent fixed price and a scalable CMS, so you are not locked in as your business grows. The process is optimised to deliver results quickly, while still allowing you to tailor design and functionality as needed.

Because you are not just buying a theme—you are getting a tailored, scalable platform built to drive your business forward.

Morningsuite is far more than a nice surface. It is a powerful layer of custom-developed modules, integrations, and security, created for industrial companies with ambitious growth goals.

What do you get—and what do you avoid?

• Experts in B2B UX, SEO, design, and backend development—so you do not have to navigate complex technical choices yourself.
• Lead-generating and business-focused modules—so your website becomes an active sales channel, not just a business card.
• Reliable WordPress solution with full integration freedom—CRM, bookkeeping, marketing platforms? We ensure everything works together.
• A streamlined process with clear milestones and transparent budgeting—so you know what you are getting, and when you are getting it.

When you choose a standard theme for a few hundred kroner, it does not come with strategy, optimisation, or scalability. You handle design adjustments, technical customisations, and performance optimisation yourself—and it often ends up costing both more time and more money in the long run.

Morningsuite is built to grow with your business, without you getting stuck in an inflexible template.

If you want to compare, WordPress VIP starts at $25,000 per year—and that is only for the infrastructure. With Morningsuite, you get a complete solution that delivers value from day one.