Digitalization
30. November 2022
UX tip: Provide your users with digital feedback
By implementing “digital feedback”, you have the opportunity to elevate the user experience on your website from “meeh” to “mmmmhhh”. This time, I will provide examples of how you can delight your visitors by using design-based “feedback” on your site.
Feedback can be many things; you probably know haptic feedback from the keyboard on your smartphone, or the sound from your car’s turn signal, which is feedback that tells you, “I have done what you asked me to do.”
Feedback ensures that, as a user, you are reassured that a solution works, responds to what you do, etc. In other words, it provides calm and certainty that the solution received a “command”.
A very simple example of feedback that you should implement on your website is on buttons and calls to action.
Your buttons should respond when the user hovers over them either by changing colour, with a small animation, or something else entirely.
Similarly, your buttons should provide feedback when they are clicked. The feedback should be clear and different from what the user received when they hovered over the button.
Another example could be the feedback that a contact form can provide users while they are filling it out whether they are missing a field, have filled something in incorrectly, used invalid characters, etc.
The last example I will mention is visual feedback that you can provide when the user has performed a given action. They may have logged in, added an item to the cart, or something else entirely.
Fundamentally, feedback is “simply” about giving your visitors a good and interactive experience that encourages engagement.
I hope you learned something new, and thank you for reading.
