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Sharp digital design agency that supports your business
A company's visual expression forms the foundation of the entire company's presence, both digitally and physically. It's about recognizability and potential customers' association with your brand.
Therefore, there must be control of the detail and the common thread through the company's visual identity.
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Powerful digital design
A strong visual identity is about consistency
The importance of continuous communication has really become clear in the digital age, where your potential customers are constantly influenced by all the platforms they are on.
That is why digital design, whether it is a website, webshop, email signature, banner, brochure etc., should be based on an embedded visual identity to create a common thread through your brand.
“Morningtrain is super easy to work with. You can reach them with both big and small problems, and everything is solved with great care and understanding of our company. I have been working with Morningtrain for almost six months and am still very excited! Morningtrain gets my warmest recommendations!”
5 / 5

Sarah Mongelard
Brand & Campaign Manager, Ørgreen Optics A/S





Cases
| Modern design solutions based on data and UX best practices


Visualization of the customer journey
Custom product configurator

monthly visitors
new users from Facebook

Digital design from a reputable agency
A good digital design captures attention and creates recognizability
When we work with digital design, the creative process is guided by the user journey and the target group. All solutions are based on the purpose and projected benefits of the project.
Therefore, our solutions require that we gain insight into your company so that we can represent it as best as possible in the solution.
It is information such as;
- Which needs does the product/service that you sell to your customers solve?
- Who is the target group for the products/services that you sell?
- What is the sales process like?
- and much more..
We go to great lengths to ensure that we develop the right solutions based on digital behaviour. That is why we scan our designs with Neurovision's AI, which tells us where people's eyes are led into the design.
In addition, we use Google Analytics data and heatmaps to account for user behaviour and to identify areas for improvement.
Frequently requested digital design assignments
Preparation of
Webdesign
It is often based on:
- •Better user experience
- •Lead generation
- •New visual identity
Preparation of
UX design
It is often based on:
- •AI scans of the website
- •Google Analytics data
- •Heatmaps
Preparation of
Visual identity
It is often based on:
- •The company's 'why'
- •The desired positioning
- •A common thread through digital and analog
Preparation of:
Design manual
It is often based on:
- •Colors, fonts, icons, vignettes, etc.
- •Image style
- •Both for digital and analog use
Preparation of
Concept/Idea phase
The result will often be one or more of the following:
- •Outline of solution
- •Requirements specification
- •Prototype
Preparation of
Prototypes
It is often based on:
- •Minimum viable product
- •Core functionalities
- •Outline of future phases
Test of
Current design
It is often based on:
- • AI scans of the design
- •Google Analytics data
- •Heatmaps
Get
Workshop/feedback
It is often based on:
- •Creative exercises
- •Best practices
- •Preliminary analyzes of the market

“It is rare that I have the pleasure of working with an agency that knows how to break down difficult technical terms to an easily understandable level and at the same time succeeds at explaining the commercial value for the company. It is and always has been very nice to work with Morningtrain, both having them as a consultant, but also when specific tasks needed to be executed.”

Kristian Petersen
Adm. director for Gul & Gratis1000+
new Facebook users100000+
monthly visitorsMake an impact on your target audience with a 360° brand profile
The whole premise of a strong brand is recognizability, and this is achieved with a consistent visual style. In other words, you need to define the visual identity of your brand. What colors do you use (in print and digitally)? Which font? What image style? What language?
All of this is defined in a design manual. Once the basic graphic elements are defined, you can translate it into: Business cards, letterhead, brochure, email signatures, banner, roll-ups, outdoor advertisements and so on.
Everything should be enriched with your design manual, and suddenly you have the start of a visual identity.
With a design manual, a consistent visual identity becomes very tangible.
Contact
Want a quote on your digital design assignment?
Did we spark your interest in having a digital design developed and designed at Morningtrain?
Write a message to our digital design manager, Jesper, via the contact form here. We will then get back to you with an assessment of your project.
