Data insights
28. september 2023
Get 10% more data with Google Ads native tracking
Google Ads native tracking is an effective way to track conversions, which can significantly improve your tracking efforts.As the headline teases, it can give you 10% more data – in a thoroughly GDPR-friendly way.
You can get started with Google Ads native tracking simply by duplicating your GA4 tags (which you of course already have 😉) and configuring them for Google Ads.
In this post, I will give you a short guide showing you why it is smart and how to get started easily.
What is Google Ads native tracking?
Google Ads native tracking is a method for tracking conversions directly in Google Ads.
This tracking can record user activity on your website, just like GA4, but it goes a step further by also being able to track actions such as watching a YouTube video for 30 seconds and later making a purchase.
This type of tracking gives you a stronger foundation for automated bidding and improves, for example, PMax campaigns.
In addition, Google Ads native tracking also enables features such as “Enhanced Conversions“, giving you even more opportunities to optimise your ads and improve your campaign’s success.
How do you set up Google Ads native tracking?
Google Ads native tracking can be set up either via Google Tag Manager or using gtags. Both methods are relatively easy to implement, but Google Tag Manager is often the most convenient solution—especially if you already use it to manage your tracking.
To get started with the setup, you need to duplicate your GA4 tags and set them to Google Ads. This involves adding the necessary variables and configuring them correctly. Detailed instructions are available online that guide you through the process step by step.
Who should consider Google Ads native tracking?
Let me keep it short –EVERYONE
Anyone using Google Ads should consider implementing Google Ads native tracking—especially if you already use Google Tag Manager or have an existing tracking setup that runs through data storage/Google Tag Manager.
By implementing Google Ads native tracking, you can improve your tracking accuracy and gain a better foundation for optimising your ads and improving your campaign’s success.
Examples of using Google Ads native tracking
I have run several tests across industries that show the same as multiple case studies: Google Ads native tracking can increase the number of conversions by up to 10% compared to imported Google Analytics conversions.
However, results vary depending on the specific case and individual circumstances.
For a more detailed insight into how Google Ads native tracking can impact your business, we recommend reading some of the many case studies available online. These case studies provide concrete examples of how other companies have benefited from Google Ads native tracking and achieved impressive results.
You can no longer be in doubt
Google Ads native tracking is and will remain a powerful method for tracking more conversions and improving your efforts in Google Ads.
The above is worth its weight in GOLD, at a time when blocking cookies has already left you with 20–40% less data.
By duplicating your GA4 tags and setting them to Google Ads, you can achieve a more accurate and advanced tracking setup that gives you better opportunities to optimise your ads and increase conversions.
Whether you use Google Tag Manager or gtags, the setup is relatively simple and can have a major impact on your campaign’s success. Remember to read some case studies for inspiration on how to get the most out of Google Ads native tracking in your own business.
Off you go—you need to get native tracking set up.
