Lead generation
25. March 2025
Google’s new update: March 2025 Core Update
Our SEO Lead, Matti Ljungberg, explains what you can expect from Google’s March 2025 Core Update.
What is Google’s March 2025 Core Update?
It is a new major algorithm update from Google designed to improve the quality of search results. The focus is on highlighting content created by people, for people. This applies especially to content with depth, experience, and clear value for the user.
The direction Google is moving in
The last four Google Core updates have continued a trend toward prioritising quality content, improving user experience, and combating manipulative SEO tactics. Here is an overview of these updates:
- The March 2024 Core update: Focused on reducing low-quality content and introduced new anti-spam policies to combat manipulative practices such as parasite SEO techniques.
- The August 2024 Core update: More of the same as above.
- The November 2024 Core update: Oops it did exactly the same.
- The December 2024 Core update: It had the same focus and also touched a bit on user experience on pages.
These updates underscore Google’s ongoing commitment to improving the quality of search results by highlighting content that is useful, relevant, and created with the user in mind.
How does the March update affect your website and rankings?
Many are seeing changes in visibility both up and down. The trend suggests that pages with specific, helpful, and targeted content perform best, especially for longer and more precise search terms. If your content is primarily written with SEO in mind rather than the user, it may be time to adjust.
Should you fear the update?
No. Google’s updates are not about punishing you, but they remind us of an important truth: You do not own your visibility on Google. It can change without notice.
Those with an honest heart have nothing to fear, and the update is more of the same.
That is why it is crucial not to build your entire digital strategy around pleasing an algorithm you do not control. Instead, keep your focus on what truly matters—creating authentic and useful content. That way, you are always better positioned to navigate these changes.
Become less vulnerable to Google algorithm updates
Update older top performers
Older articles that previously ranked well can often regain visibility with a few updates. Add new insights, remove outdated sections, and ensure the content matches today’s search intent and language.
Make the author visible
Google rewards transparency. Make it clear who is behind the content—with name, role, and preferably professional background. This is especially important on pages where trust and expertise are key factors.
Strengthen content with cases
Content grounded in concrete experience and examples appears more credible and useful. Use case studies, expert quotes, and practical examples to add substance to your content.
Think user needs – not keywords
Forget about stuffing your text with keywords, and instead write to users’ real questions. What are they trying to find, understand, or decide? Content that matches intent performs significantly better.
Use interactive elements
Interactive features such as expandable sections, calculators, and filters help the user and can increase engagement and time on page.
Fewer, but better pages
Large amounts of thin content are not the way forward. Instead, focus on improving the quality of your most important pages.
Prioritise depth and usefulness
Superficial content is quickly overtaken. Spend time creating guides and articles that cover the topic thoroughly and provide the reader with tangible value. Think in actions and answers not just words and volume.
Build relationships not just traffic
Use your content strategically to get visitors to subscribe to newsletters, follow your brand, or get in touch directly. This gives you a more stable and direct relationship that you can, for example, reactivate.
It is important that people leave the blog post with something tangible they can do or prioritise.
