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Our paid ads team are specialized in Google Ads -, Facebook-, Linkedin- and Display advertisement.
Let's help you, make the most of your paid ads budget.
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If you want to attract new customers and leads for your business, Google ads are a rewarding place to start. Our research shows that visitors from Google are 65% more likely to become relevant leads than visitors from social media platforms. However, the downside is that website traffic from Google is more expensive to acquire.
In only a couple of months, Google ads will clarify whether Google is a lucrative lead generator for your business. When your lead generation is running smoothly in Google ads, then you can add paid activities from social media as part of the medium-long term marketing strategy.
If you want to use paid ads to make your job openings more visible for future employees, Linkedin is phenomenal. Despite Facebook owning more social media traffic, Linkedin is still the preferred professional social media, where your future employees look for new job opportunities.
Linkedin provides excellent options for segmenting your paid ads based upon geography, age, education and much more.
If you want to utilize paid ads to increase your overall brand visibility and recognizability, Facebook is a good option. The success formula for creating a good brand awareness campaign is to reach as many as possible within the target group as often as possible for the least amount of money, and Facebook excels at this.
A solid alternative would be display advertising on Google.
Google Ads (the former Google Adwords) is one of the most popular digital paid ads channels with good reason. Website visitors from Google are usually more targetted towards your products and services, and you will quickly know whether your Google Ads campaigns are profitable for your business.
Paid ads on Facebook and Instagram are becoming more and more popular, as the options for creating well-targeted campaigns keep getting better. Paid ads on these channels are super cost-efficient, and you can reach quite a lot of people with a small budget.
We rarely recommend Linkedin Ads at this point, as Facebook Ads are more effective in most cases. However, in specific cases with paid ads targeted towards a narrow group of new employees or with some email signup campaigns Linkedin can be rather effective.
If you think that our cases and approach to digital paid ads sounds exciting, our Chief Marketing Officer, Thomas, would like to talk with you. You can call, write or meet him in person - no strings attached.
