Googles Ads tool box Search ads Google search ads are probably what most people associate with Google Ads. Search ads are the ads that are placed in the search results based on various selected keywords. Banner ads Via display advertising, you can have your banner ads displayed around the internet and create visibility on the websites where your target audience is located. Lead-tracking of the entire customer journey With Morningtrack ™, we can trace exactly where the relevant leads came from and which leads became the most interesting customers. With that insight we can repeat and expand the success. Youtube ads Through Google Ads, you have access to advertising on Youtube. You can appear in both the search results in Youtube or as instream ads before a video is played.

Nordic Google Ads agency ⇒ Specializing in lead generation

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Why choose us to run your Google ads?

Google Ads as a central part ofyour sales organization

Google Ads is a powerful tool for lead generation for both B2B and B2C. It is so powerful that we have spent several years building and refining a framework around it.

The framework is called Morningtrack™ and it is a system we have built ourselves.
The system is used to track exactly where the relevant leads are coming from right down to the specific search string and ad – as well as the entire subsequent buying journey via phone call or contact form tracking.

Morningtrack™ shows us which campaign, ads and/or keywords that provides solid leads. This is subsequently used in sparring with your sales department.
Once you know which elements in Google Ads that provide real and qualified leads, then we can really scale the effort.

See price examples

Scale your sales activities with Google Ads

We create synergy betweensales and marketing

Our framework require input from sales responsible personnel in your organization. It secures that we qualify the leads that you receive based on the reality of the sale.

This way we get useful input from the sales responsible which gives us clear indications on what to optimize in your marketing campaigns.

Measured across previous projects we can document solid results.

See cases Se price examples

+44%

Increased traffic

+102%

Increased conversion rate

+187%

More leads

+112%

Increased value from PPC

Google Ads agency with a nose for business

How to start a paid search partnership with Morningtrain

Technical skills and geeking out are important parts of a collaboration. Another important part is that we match as partners. It requires a sharp and straightforward communication if we are to make a sharp lead-generating Google Ads case together.

You must have internal resources allocated to review leads on a monthly basis and to evaluate on an ongoing basis with our specialists. The better input we get from you about your business, the stronger we can represent and scale it.

That's why we start all new Google Ads courses with a 4-month pilot project.

The success criterion for a pilot project is a ‘proof of concept’ for you.

This means that after 4 months you know exactly how interesting this business opportunity is for you - as a reference, 93% of our pilot project customers choose to continue with a subsequent 6-month plan.

Price examples for our Google Ads growth journeys

Contact our business developer Mathias Mide at 30 14 88 38 if you have questions about Morningtrain's Google Ads solutions.

Pilotproject (intro)

Contains:

Keyword analysis

Market definition

Setting up campaign structure

Lead-tracking via Morningtrack™

Monthly review of leads

Monthly optimization of 5-6 campaigns

Monthly price

5.950-7.600 DKK

Would you like to know more

about this service?

The SME customer's favorite

Contains:

Ongoing restructuring of campaigns

A / B testing of ads

Bid experiments

Continuous expansion with more keywords

Lead-tracking via Morningtrack™

Monthly review of leads

Monthly optimization of 6-12 campaigns

Monthly price

4.750-16.150 DKK

Would you like to know more

about this service?

International customers' favorite

Contains:

The entire technical setup and optimization from "SME customer's favorite"

Expansion of account to the international market

Ongoing keyword analysis in language versions

Lead-tracking via Morningtrack™

Monthly review of leads (by country)

Monthly optimization of 8+ campaigns

Monthly price

>14.250 DKK

Would you like to know more

about this service?

Our growth journey process with Google Ads

The first phase will be a pilot project, which will form proof of concept for both the business potential and the collaboration. Then we prepare a 3-6 month plan for the efforts we will prioritize in the coming period. As we scale the case, it will be expanded with more keywords, campaigns, audiences and much more.

At some point, it will make sense to translate the Google Ads case into an SEO campaign to conquer more of the market. In several cases, we also recommend other advertising platforms to do parallel branding, which supports the effect of your Google Ads and SEO efforts.

Key tasks in Google Ads optimization

Preparation of goals

Mapping of input and output which creates clarity about the project's objectives.

Market and keyword analysis

Uncovering the number of searches, competitors and keywords as part of an assessment of how comprehensive the effort will be.

Ongoing bid adjustments

Based on the data that Google Ads collects, we make ongoing bid adjustments to distribute your advertising budget most optimally.

Conversion rate optimization

Landing page optimization and call to action buttons (CTAs) in order to create synergy between the ad and the content you click on.

thomas fra SEO bureauet Morningtrain spreder dit SEO budskab

Give your Google ads a boost

Get even more out of your lead generation setup with Bing

Bing is often underestimated as a search engine in many ways. In fact, many people use Bing as their default search engine because it is automatically inserted into their browser.

In addition, the advertising price is also significantly lower than on Google.

So, if you already have a setup on Google, there is no reason not to get even more out of your setup with Bing

Googles Ads tool box

Search ads

Google search ads are probably what most people associate with Google Ads. Search ads are the ads that are placed in the search results based on various selected keywords.

Youtube ads

Through Google Ads, you have access to advertising on Youtube. You can appear in both the search results in Youtube or as instream ads before a video is played.

Lead-tracking of the entire customer journey

With Morningtrack ™, we can trace exactly where the relevant leads came from and which leads became the most interesting customers. With that insight we can repeat and expand the success.

Banner ads

Via display advertising, you can have your banner ads displayed around the internet and create visibility on the websites where your target audience is located.

Learn more about display ads

Are you still not sure if you should embark in a Google ads collaboration?

Frequently asked question nr. 1:

Which company is Morningtrain the best match for?
Frequently asked question nr. 2:

How is the Google Ads collaboration priced?
Frequently asked question nr. 3:

What can you expect when collaborating with us?

Which companies is Morningtrainthe best match for?

We are the best match for companies that already have a sales organization that handles inbound leads.

Furthermore, we clearly achieve the best results with companies that understand Customer lifetime value.

The true value of a new customer is not determined on the first sale but the total sale in the customer's "lifetime" with you.

How is the Google ads collaboration priced?

The total budget that you need to set aside for a Google Ads collaboration is a combination of our fee and the required advertising budget for Google.

Morningtrain's fee is typically in the budget range between 4,750 to 11,400 DKK per. md, which covers the monthly optimization, feedback m.m.

The direct budget to Google often accounts for 200-300% of our fees. This means that we most often handle monthly spends from DKK 8,000-35,000 / month, which is the amount our customers have allocated to Google.

What can you expect when when collaborating with us?

We have yet to try not being able to show a 'proof of concept'. That is, that we make a case that our customer finds interesting.

For 93% of our customers, proof-of-concept is so interesting that we move on to an expanded collaboration. Here it is still important that you as a customer prioritize time to review your leads from the Google Ads efforts with us, so that we can continue to build you a scalable and profitable lead generation setup.

This setup subsequently allows the work to be scaled out to other advertising platforms, or SEO to grow your sales machine and business further.

Courses in Google Ads Strategies

Learn how to set up converting ads and become a Google Ads expert yourself

Morningtrain regularly runs Google Ads courses for companies that want a thorough and practical introduction to the advertising platform.

You will gain an understanding of the features and how to use them to create growth so that you can handle the advertising in your own company.

Let our experts help you become an expert yourself. Contact us today to hear more about the possibilities of a customised course.

Contact

Do you want an estimate on your Google Ads optimization?

We've helped a lot of businesses grow by optimizing their Google Ads advertising. Let's optimize your advertising!

Give Mathias a call or send him an email and we'll take it from there. We look forward to hearing from you.

Contact Mathias

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Nordic Google Ads agency | Specialized in B2B and B2C lead generation

Why choose us to run your Google ads?

Google Ads as a central part ofyour sales organization

Scale your sales activities with Google Ads

We create synergy betweensales and marketing

Cases |

Google Ads

Google Ads agency with a nose for business

How to start a paid search partnership with Morningtrain