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Our Paid Ads team have specialists in Google Ads -, Facebook-, Linkedin and Display advertisement.
Let's help you to make the most of your paid ads spend.
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If you want to attract new customers and leads for your business, then Google Ads is a rewarding place to start. Our research shows that visitors from Google is 65% more likely to become a relevant lead than visitors from social media platform. However, the downside is that website trafic from Google is more expensive to acquire
Google Ads will already in a couple of months provide clarity whether or not Google is a lucrative lead generator for your business. When your lead generation is running smoothly in Google Ads, then you can add paid activities from social media as part of the medium-long term marketing strategy.
If you want to use paid ads to make you job openings more visible for future employees, then Linkedin is phenonomal. Despite that Facebook owns more of the social media traffic, Linkedin is still the preferred professional social media where you future employess are looking for new job opportunities.
Linkedin provides excellent options for segmenting your paid ads based upon geography, age, education and much more.
If you want to utilize paid ads to increase your overall brand visibility and recognizability, then Facebook is good option. The success formular for creating the good brand awareness campaign is to reach as many as possible within the target group as often as possible for the least amount of money, and Facebook excell at this.
A solid alternative would be display advertisement on Google.
Google Ads (the former Google Adwords) is one of the most popular digital paid ads channel with good reason. Website visitors from Google is usually more targetted towards your products and services, and you will quickly know, if Google Ads campaigns are profitable for your business.
Read more about Google Ads
Paid ads on Facebook and Instagram are becoming more and more popular as the options for creating well-targeted campaigns become better and better. Paids ads on these channels are super cost efficient, and you can reach quite a lot of people with a small budget.
Read more about Facebook Ads.
We rarely recommend Linkedin Ads at this point, as Facebook Ads are more effective in most cases. However, in specific cases with paid ads targeted etc. towards a narrow group of new employees or with some email signup campaigns Linkedin can be rather effective.
Learn more about Linkedin Ads
If you think that our cases and approach to digital paid ads sounds execiting then our Chief Marketing Officer, Thomas, would like to talk with you. You can call, write or meet him in person - no strings attached.
