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Some examples of good fonts:
In this post, I will try to enlighten you about fonts by giving some examples of good fonts and providing advice on readability and what to be particularly aware of when choosing.
We start with the web, as we are a digital house and therefore focus on the area where we belong and where we are incarnated.
Out there in the big world, the most frequently used fonts are:
However, for many reasons, which I will elaborate on later, we would not recommend the above fonts for your website.
Instead, we mostly use the following fonts:
We mostly use these because:
All of the above-mentioned fonts belong to the so-called “Sans-serif” family.
This group of fonts does not have “feet”, making it easier to read on the web where feet can quickly consist of too few pixels and become unclear to the reader.
On the other hand, fonts from the “Serif” family are easier to read in print, as the feet here are often more distinct than with pixels, and the eyes can “follow” the feet when reading, thus guiding the reader’s gaze through the text.
Open Sans is particularly good for increased web accessibility, including for the visually impaired and dyslexic.
If you want to treat your readers (which should always be the goal) with delightful and readable texts, then you also need to be thorough in selecting the formatting of your font.
Regardless of which font you choose, the color of the font should be selected based on the background it will be used on. For example, you can’t read a completely white font on a black background, as the two are in such violent contrast to each other. The same applies to a completely black font on a chalk-white background.
Here, one should find some shades of dark gray instead, which complement the white better and thus make it easier on the eyes to read.
At Morningtrain, we primarily use Google Fonts because:
Serif fonts are more feminine in their expression, so be aware of that when matching the font with the brand.
In addition to colors, you should ensure that all the letters in your font are easy to read and distinguish from each other. Therefore, check the entire alphabet of the font before choosing it.
The most common pitfalls are:
You should also remember to check if the font is suitable for the language you want to write in. Does your font have ÆØÅ, or umlauts (ö, ä, etc.) depending on the language you want to write in.
Finally, remember to check all the font’s formatting before selecting fonts:
Before you embark on exploring fonts and choosing them, don’t miss out on a designer’s advice:
And a good little reminder that you should definitely take with you: “Use common sense not comic sans” 😉
That’s it, I hope you now feel equipped to tackle fonts.