WordPress Gutenberg: the most intuitive page builder

We have worked with WordPress for years, and Gutenberg has proven to be the most intuitive way to build websites. It is a visual page builder that feels effortless: you see what you get, move things around, and customise in real time.

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Hvorfor Gutenberg Unikke features Gutenberg vs. Elementor Eksempler FAQ

Why Gutenberg? The benefits at a glance

When we call Gutenberg the most intuitive page builder, it is not just because it looks nice in the backend. Based on our experience as a WordPress agency, we can see what Gutenberg can do technically and what it delivers for our clients. To us, a page builder is about giving clients peace of mind and a sense of control.

You do not need to know HTML or have a developer on speed dial to build, change, or update your website. With Gutenberg, you get an editing experience that is simple, logical, and robust—without compromising on flexibility or performance.

Here are the key benefits we see in day-to-day work:

Built-in and reliable
Gutenberg is part of the WordPress core, so you avoid unstable third-party plugins and ensure your site keeps pace with WordPress’ development.
Real-time visual editing
What you see while editing is exactly what goes live. Intuitive, easy, and without surprises—so you avoid working in a “blindfolded” preview.
Block-based flexibility
Text, images, columns, buttons: everything is a block that can be customised, moved, and reused—without touching code.
Everyday usability
We build tailored brand blocks, so our clients can confidently remove, add, and update content without fear of breaking the layout.
Performance and clean code (when paired with a proper theme) Gutenberg delivers lightweight, optimised output that, together with the right theme, provides better speed, SEO, and reliability.

Unique features in Gutenberg

Reusable blocks – create one block group and use it again and again; you can also easily create page templates.
Drag-and-drop in the editing flow – easy to move things around without code; everything feels right immediately.
Built-in layout options – columns, galleries, buttons, etc., without extra plugins.
Developer-friendly – you build blocks that match the client’s needs precisely, with a brand and business focus.

Gutenberg vs. Elementor (and other page builders)

We have stated openly that we distance ourselves from Elementor, and that we do not enjoy working in that system. You can read more about it here.

So, no more about that (but remember that Elementor is rubbish 😉).

Below, we have tried to create a comparison of the two very popular systems.

Feature	Gutenberg	Elementor
Built into WordPress	Yes (part of the core)	No (it is a plugin)
Real-time visual editing	Yes	Yes
Performance – clean code	High (with the right theme)	Often low due to plugin bloat
Brand-approved blocks	Yes	An option but not standard
Licence costs	Free	Starts from DKK 450
Dependency on third-party plugins	Low	High

Examples from our Gutenberg solutions

At Exodraft, we used Gutenberg to create a modular setup with press-ready stories and campaigns, where blocks can be reused or rearranged depending on strategy. This has given the client both confidence and room to manoeuvre.

At Dansk Skoleidræt, we built custom blocks in Gutenberg that make it easy for the marketing team to update without touching code—from hero sections to events and much more. It provides flexibility and brand control in one.