Digitalisering
3. december 2025
What does a webshop cost?
Pricing an online shop is not just a matter of design and hours, but of how the solution should support your business in the long term. Your choice of platform, features, integrations and level of ambition affects both your budget now and your opportunities later.
Indhold
Professionel webshop 7 faktorers påvirkning Hvad koster en webshop? Vurdér dit behov Budgettet bruges på.. Hvorfor investere? Fordele Fortsat udvikling Oftest stillede spørgsmålWe are often asked what an online shop costs, but the price depends on your needs—and the answer depends on what your online shop needs to do. With us, however, an online shop typically costs between DKK 125,000 and DKK 400,000.
A professional online shop is an effective tool for getting closer to your customers and target audience.
However, when you consider expanding your business with an online shop, many thoughts may revolve around questions such as:
- What should the online shop look like?
- What should it be able to do?
- And last but not least—how much does it cost to have an online shop built?
The very short answer is: It depends on what you need. But if you would like a more concrete answer than “it depends”, read on.
This post is part of a longer series that covers the different aspects you need to consider before you start building an online shop.
What does a “professional online shop” involve?
When planning your online shop, it is important to determine whether you need a simple B2C shop or a fully scalable B2B solution.
At Morningtrain, we offer a B2B shop engine that, by default, includes functionality such as:
- Customer login with order history
- Customer-specific/volume discounts
- Reordering
- Search by item number
- Integration with ERP/PIM/finance systems
- Product PDFs,
- and automation of inventory & order processes.
At Morningtrain, sayings like “one size fits all” are banned. All our solutions are unique and tailored to tackle the challenges our customers face.
This means that a “professional online shop” is not just a visual theme, but a complete digital sales and logistics platform tailored to your company’s needs.
The 7 factors that affect the price of your online shop
We have identified seven factors that play a significant role when we estimate prices for online shops.
Below, you can read about the seven factors that can make the price of your online shop go up or down.
1 – Design
2 – Custom checkout flow
3 – Number of subpages beyond the shop
4 – Integrations, e.g. with ERP, CRM and finance systems
5 – Desired payment solution, e.g. invoice, card, crypto coins, etc.
6 – User management, e.g. with custom discounts, etc.
7 – Shipping solution
So, how much does an online shop cost?
At Morningtrain, we do not work with fixed prices for online shops, partly because our solutions are always tailored and adapted to each customer’s needs.
That said, we know the typical tasks, and we can therefore give you an estimate of the price range you should expect when you choose us as your supplier for online shop design, integrations and setup.
- A basic design setup incl. WooCommerce setup starts at DKK 125,000. However, the price for setting up the online shop and CMS typically ranges between DKK 130,000 and DKK 200,000. Learn more about our package solutions here.
- The price for integrations with, for example, ERP, CRM and finance systems, as well as payment solutions, starts at approx. DKK 15,000 per item. Typically, the price for an integration is between DKK 25,000 and DKK 100,000 per item. The average online shop will most often need two to five integrations. Learn more about integrations here.
| Our package | Typical price level | What do you get? | This solution makes sense for you if you… |
| 1. Kickstart | From DKK 125,000 excl. VAT | Basic online shop platform, payment gateway, easy setup, standard design, basic features. | want to get started with B2B sales without building everything from scratch. A strong foundation that simply works—and that you can grow with. |
| 2. Advanced | From DKK 200,000 excl. VAT | Tailored design, multiple payment and shipping options, customer login, order history, discount models, ERP/PIM integration, configuration options. | need specific features, roles or rules that match reality. We build what your sales team needs. |
| 3. Enterprise | From DKK 450,000 excl. VAT | Fully tailored system; everything from automations, multi-market, complex workflows, integration with ERP/CRM, volume configuration, customer portals, etc. | dream of everything working together: global markets, integrations, unique purchase flows, large assortments and complex order processes. |
How do you assess your needs?
To assess whether you need a simple solution or a B2B shop, you can ask yourself these questions:
- Do you have many products/variants?
- Do you have B2B customers who require customer-specific prices, discounts or volume purchases?
- Do you need integration with ERP / accounting / PIM / inventory?
- Does the online shop need to grow in step with your business (new markets, more languages, a more complex catalogue structure)?
- Do you need features such as reordering, order history, customer login, order reporting, shipping and payment setup?
If you answer yes to several of these, the realistic price level is higher than what people typically think of as “a cheap online shop”. By thinking your needs through thoroughly, you can budget better and avoid being surprised by additional requirements later.
How is the budget used?
We know it can feel overwhelming to guess what the budget for an online shop is used for and how. At Morningtrain, we put our cards on the table because we value open and honest collaboration with our customers.
We have therefore created this overview so you can get a clear picture of how your money is spent:
- 10% planning, requirements specification, etc.; Here, we look at the journey ahead that will make you an online shop owner. We plan the entire process and the underlying phases. We also take a closer look at the requirements specifications for your online shop, so you can be sure to end up with a solution that supports your business 100% and meets your business goals.
- 25% design; In the design phase, we create the blueprint for your online shop. We let creativity run free, but we always keep in mind that the design must strike the perfect balance between visual expression and functionality, and that the final product must match your company profile.
- 50% development, configuration, design setup; This is where our skilled developers roll up their sleeves and turn the design and concept into a beautiful, functional online shop. This part is the most time-consuming, but good things come to those who wait!
- 10% project management; To ensure your project does not go off the rails, we also allocate resources to project management so the process runs as efficiently as possible from start to finish. This is your guarantee that you get the most out of your budget.
- 5% implementation; At this stage, your online shop is fully developed and ready to take its place on the internet. Here, your online shop is implemented, and once it is live, it can officially welcome customers and visitors.
Why should you invest in an expensive solution?
Because you save time and money. A good design saves time in day-to-day work, and time, as you know, equals money.
It is especially the integrations that can drive the price up. In return, integrations automate administrative processes so you do not have to spend time on them yourself—instead, you can spend your time on activities that add value to your business.
We understand that five-figure price ranges can seem intimidating, but do not be put off by the seemingly high prices. Instead, the large amounts should be seen as future-oriented investments in your business.
The price also reflects the high code quality you get when you choose a professional digital agency to develop your online shop and integrations for you. This is your guarantee that you get a beautiful, well-functioning and secure online shop.
Benefits of a full B2B solution
Investing in a proper B2B online shop can pay off because it:
1 – Automates manual processes (order handling, inventory management, discounts) and reduces errors.
2 – Gives you the flexibility to grow—without having to change platform.
3 – Increases customer satisfaction and retention: customers can log in, view history, reorder, etc.
4 – Runs on a robust, scalable system with support, security and updates (so you do not have to worry about operations and technical maintenance yourself).
This makes a B2B online shop a long-term investment rather than just a design project.
But an online shop is never finished
What do you mean by that? Is it not finished once you have it up and running and my customers can access it?
No.
Online shop development is never something you are done with, because it is part of your business. And just as your business must adapt to changes in the market and consumer behaviour to survive, your online shop also requires ongoing development to stay alive.
Continued development and maintenance are part of the operational work that comes with having an online shop.
When you have an online shop, you also need to make it visible to your target audience. An online shop opens the doors to new and more customers, but if they do not know your online shop exists, you will not get any customers in the store either. No customers, no conversions.
With online marketing, you make your online shop readable for search engines. And when search engines can see that you exist and that your products and services are relevant to their users, you increase your chances of attracting visitors. If you want a high ranking on Google and a steady stream of traffic to your shop, we are also happy to help you with your digital efforts.
In addition, you will need to continue investing in hosting for your online shop. A good hosting solution is essential for your online store to perform optimally, always be online, and be protected against threats.
We hope you now have a better understanding of what you can expect when you hire a professional agency to develop your online shop. Many factors influence the price range, and it is not always easy to make sense of what makes the price go up or down.
Most importantly, however, you need an online shop that supports your business and follows your company’s vision.
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How quickly can I get a webshop live?
Can your solutions integrate with my existing systems?
How does your solution differ from other agency solutions?
Why does an online shop solution cost +DKK 150,000?
Do not hesitate—we are always ready for a chat
Let us talk about your webshop project
Let’s go into detail so that together we can find solutions that suit your needs.
